For example, Ma Xiansheng, the electric signal box of fresh e-commerce, is driven by data and technology, and is committed to building a one-stop new retail experience center based on the community, bringing people a "delicious life" through the perfect combination of technology and human touch. The target users of Boxma Xiansheng are the post-80s and post-90s groups in first-and second-tier cities.
In order to realize the seamless connection between online and offline, Boxma Xiansheng has created a functional system of "one store, two warehouses and five centers": offline stores are divided into front-end consumption areas and back-end warehousing and distribution areas, and the stores simultaneously carry five functions: supermarket, catering, logistics, experience and fan operation. Through the organic combination of various retail formats, we can meet the diversified needs of consumers and realize online and offline closed-loop consumption.
Integrated e-commerce platform:
When it comes to e-commerce, we have to mention e-commerce giants such as Ali and JD.COM. Nowadays, domestic integrated e-commerce platforms such as Tmall, JD.COM, Suning.cn, 1 Store and Amazon have all started to set foot in fresh e-commerce. Then compared with other fresh e-commerce, the integrated e-commerce platform has several obvious advantages.
First, the biggest advantage of integrated e-commerce platform is the advantage of entrance, especially Tmall and Taobao, which occupy more than 80% market share in China. This powerful traffic advantage is beyond the reach of other fresh e-commerce platforms in the short term.
Second, the integrated e-commerce platform has long cultivated users' good shopping habits, which is a natural advantage. Many users shop on Tmall, Taobao, Suning.cn and other platforms. When they see fresh e-commerce products, they will choose to buy them accordingly.