for many new stores, it is very important for the surrounding consumer groups to know your existence as soon as possible. Let me share some ways to let people around you know about you:

1. Show yourself

Before seeking external resources, do your own publicity and show. If possible, posters and display boards at the door are essential. Try to attract the attention of passers-by with eye-catching colors and introductions, and mix a "familiar face" first to help people impress you.

it should also be emphasized that the door design must be easy to understand, especially in restaurants. Many people just want to have a nice name or fancy name when opening a shop, and they don't clearly introduce the category, which sometimes makes passing consumers feel unclear and don't know what you sell. For example, if your restaurant specializes in Sichuan cuisine, it is better to mark "Sichuan cuisine" in the small print at the door, which is more conducive to the identification of new customers.

2. Share gifts

No matter what store you open, you can promote it by sharing gifts or giving discounts after sharing. For example, food and beverage outlets share dishes in the store with the store name, and some stores give them a 11% discount after sharing, which are common publicity methods. To a certain extent, it can play the role of publicity and promotion.

3. distributing leaflets

leaflets are the most common way of publicity in physical stores, with less investment and flexible operation. However, with the increasing awareness of consumers, various leaflets and advertisements are somewhat numb, and the effect of leaflets is not as good as before.

When designing leaflets, we still need to put some thought into it, introduce them as little as possible, and print some gadgets to improve the retention of leaflets. For example, you can print and hand in the subway traffic map, timetable or almanac on the back of the leaflet, so that people who need it will not throw away the leaflet immediately, and also increase your exposure opportunities.

4. Advertising

In the Internet era, although the cost performance of traditional advertisements is becoming less and less satisfactory, it still has certain effects for shops in certain areas. For example, if your shop is around the community, the elevator advertisement column of the residential building still has certain effect. Similarly, elevators in shopping centers and advertising spaces in parking lots have certain effects. You can try it at the beginning and judge whether to continue to do relevant publicity according to the effect.

5. Platform or channel

If your store is a restaurant, making a take-away platform is a good means of publicity. Although the deduction point of the take-away platform is very high now, the profit of the merchants is less, but the publicity effect can not be underestimated. Many customers sometimes don't know your existence, and they all know you through the take-away platform. If what you sell tastes really good, then many repeat customers will be accumulated through the platform.

let's talk about the channel again, or take the community store as an example. Whether you are a product or a service provider, you can cooperate with community property to develop business. For example, you can provide free gifts or gift coupons, so that the property can be used as value-added services to the owners. If your products are good, people will naturally be willing to pay the bill again; If you provide services, such as dentistry or clinics, you can do free services in the community jointly with the property on holidays. Only when you are close to customers will you have more opportunities to win the trust of customers.

the above are some common methods, which can make your store known to more people to some extent. Of course, no matter what means, products or services should be put in the first place. Without the zeros in front, there will be no more zeros behind.