Selection of template for opening a shop project

Part I: template for opening a shop

I. Description of the project

1. Project background (Why do you want to open this shop? Explain what situation or opportunity you are in and want to open a shop to realize the origin of your dream of starting a business as a boss. ) There is a huge market demand space in the infant products market, especially in the early education market for infants. With the change and update of China's one-child education concept, a new generation of parents will spend more money on their children's comprehensive quality education. With the structural change of domestic retail market and the advent of aging society in China, China's infant products market is entering the "adjustment" stage of reshuffle and integration, especially the rise of e-commerce in the information economy era and the changing consumption concept of people, as well as the further opening of domestic commerce after China's entry into WTO, which makes the infant products market face more intense market competition and abundant business opportunities. For the infant products market, online marketing and purchasing have become very popular, which has opened up new sales channels for enterprises and businesses. At present, China's infant products market has entered a period of rapid development, with an average annual increase of about 11%, which is higher than the increase of social commodity retail in the same period. Since 2114, there has been a third baby boom at birth in China-the first two times were in 1951s and 1981s. The number of births in China will reach 18-21 million every year. Under the background of China's sustained high GDP growth, consumption upgrading, the arrival of the fourth birth peak and China's transformation from a world factory to a world market, China's "baby economy" has a good opportunity for development. At present, the first generation of only children in China has reached the period of marriage and childbearing. This generation of only children grew up in a relatively superior environment, and their consumption concept is very different from that of their parents, especially in educating the next generation. This is a very important reason for the popularity of baby products. According to the cumulative calculation of the current number of newborns, the number of infants aged 1 to 6 is 1.18 billion. Based on the average cost of 4,111 yuan per child, the prospective capacity of the baby products market for 1-6 years old is 411 billion yuan, which is a huge consumer market. China's infant products market has entered a period of rapid development, with an average annual increase of more than 1.7%. With the gradual development of products, the scale of this market is expected to be further expanded. The unique characteristics of "subrogation consumption" in the baby products market, the traditional family's pet consumption psychology and the advanced financial consumption concept of young parents born in 1981s will still directly and profoundly affect the retail market of pregnant and infant and even the whole industry, and endow the industrial market with brand-new consumption characteristics, thus determining the sustained and high growth of the consumption of pregnant and infant products. There is a huge market potential for baby products, such as children's wear, toys, pacifiers, bottles, milk powder, preschool products and baby skin care products. Many businesses and individuals are aiming at this market. Baby products are constantly refined, and new products emerge one after another, developing in the direction of humanization, serialization and modularization. At the same time that baby products are becoming more and more abundant and serialized, some specialty stores have gradually changed their strategies, changing single products into package promotions. In every baby store, you can see some suits on sale, and they are loved by young mothers. The pregnant and baby market is not only a staged opportunity, but an era of great development by leaps and bounds.

2. project introduction (describe the retail store model that meets your advantages and wishes, including the store name, store

format, main products in the store, etc. What is unique about it? What will your store provide to consumers? )

Investment analysis of opening a baby shop Investment analysis of opening a baby shop: Market prospect: Nowadays, many young parents are only children, and their consumption concepts and consumption levels are quite different from those of the previous generation, especially generous in spending on their children. 2116 and 2117 are the year of the dog and the year of the pig, which are traditional Chinese zodiac signs in China. A wave of marriage has appeared in the first quarter of this year. Bottle, nipple, milk powder; Clothes, diapers, diapers; Bathtub, cart, crib; Pillows, bedding, toys? Yes, these "things"

are baby products. Although things are small, all kinds of things add up, and the expenses spent on babies also account for the bulk of a family's consumption expenditure.

3. Purpose and concept of the project

2. Location of the store (where is the store? Why do you choose this location? )

Third, competitive analysis (Who are the relevant competitors? How are their business conditions? What are their advantages and disadvantages? )

fourth, target market analysis (who are your target markets? What are their demand characteristics and demographic characteristics? How big is the target market? How will it develop in the future?

V. Store operation and management

1. Commodity and service strategy

2. Commodity procurement

3. Price setting and adjustment

4. Promotion strategy

5. Store design

6. Organizational design

1. Organizational structure

2. How long will it take to start making a profit? Or whether there are plans for expansion. )

VIII. Financial plan

1. Capital demand and use plan (how much money is needed to start and maintain the first year of operation? Where are they used respectively? )

2. financing plan (is it estimated that the source of funds for opening a store is a sole proprietorship or a partnership with friends? If there is a partnership, what is the contribution ratio of each partner? At the same time, we should also consider the proportion or application of cash and bank loans, which is related to the profit distribution after opening a store in the future. )

3. cash flow forecast and profit and loss forecast table (planning the monthly cash flow and profit and loss statement in the first two years, how much sales should be achieved in the first year? If not, what measures will you take? )

IX. Risk assessment (What risks will be encountered in the course of operation? How to avoid and deal with it? )

Part II: Sample of the business plan

I. Summary of the project enterprise

The summary of the business plan is the core of all the plans. * Investment arrangement

* Basic information of the proposed enterprise

* Other information or data that need to be highlighted (can be repeated with the following, This summary will be viewed by investors as a summary of the project)

II. Business description

* The purpose of the enterprise (about 211 words) * The main development strategic objectives and stage objectives

* The technical uniqueness of the project (please compare it with similar technologies)

Introduce the personnel and capital plans invested in research and development and the goals to be achieved. Mainly includes:

1, research capital investment

2, R&D personnel

3, R&D equipment

4, technological advancement and development trend of R&D products

3, products and services

* Entrepreneurs must introduce their own products or service ideas. The main contents are as follows:

1. Name, characteristics and performance of the product; * introduce the product or service of the enterprise and its value to customers

2. The development process of the product, * Has the same product not appeared in the market yet? Why?

3. Where is the product in the life cycle

4. What is the market prospect and competitiveness of the product

5. The plan and cost of technical improvement and upgrading of the product, * the source of profit and the business model of sustainable profit

* the production and operation plan. It mainly includes the following contents:

1. Production and operation plan of new products: how to purchase raw materials for producing products, information about suppliers, information about labor and employees, arrangement of production funds, factory buildings and land, etc.

2. The company's production technology capability

3. Quality control and quality improvement capability

4. The production equipment to be purchased

5. Production process

6. Economic analysis and production process of the produced products

4. Marketing

* Introduce the market, marketing strategy, competitive environment, competitive advantages and disadvantages targeted by the enterprise. The growth rate, the core technology of the product or service, the total demand of the core product to be invested, etc. * The target market should solve the following problems:

1. What is your market segment?

2. what is your target customer base?

3. What is your five-year production plan, income and profit?

4. How big is your market? What is your target market share?

5. What is your marketing strategy?

* Industry analysis should answer the following questions:

1. What is the development level of this industry?

2. What's the development trend now?

3. What is the total sales of this industry? What's the total income? What is the development trend?

4. What is the impact of economic development on this industry?

5. how does the government affect this industry?

6. What factors determine its development?

7. What is the essence of competition? What kind of strategy do you adopt?

8. What are the barriers to entering this industry? How will you overcome it?

* In competition analysis, the following questions should be answered:

1. What are your main competitors?

2. What is the market share and strategy of your competitors?

3. What new developments may occur?

4. what is the progress and realistic material basis of your core technology (including the ownership of patented technology and the use of related technologies) and product research and development?

5. What's your strategy?

6. What are your development, market and geographical advantages in the competition?

7. Can you bear the pressure brought by competition?

8. What are the advantages of price, performance and quality in the market competition?

* marketing, Your market influence strategy should explain the following issues:

1. Marketing organization and team

2. Selection of marketing channels and construction of marketing network

3. Advertising strategy and promotion strategy

4. Price strategy

5. Market penetration and development plan

6. Emergency countermeasures for unexpected situations in marketing

5. Management team < Mainly including:

1. The management organization of the company, Major shareholders, directors, key employees, salaries, stock options, labor agreements, reward and punishment systems, and the composition of various departments should be clearly displayed

2. Show the fighting capacity and uniqueness of your company's management team and its distinctive cohesion and fighting spirit * List one of the key figures of the enterprise (including founders, directors, managers and key employees, etc.)

* The enterprise * * * has. * strengths and weaknesses of the management team? * Talent strategy and incentive system?

* external support: the names of intermediary agencies such as legal consultants, investment consultants, investment consultants and accounting firms hired by the company.

VI. Financial forecast

* Financial analysis includes the following three aspects:

1. Historical data of the past three years and development forecast for the next three years. It mainly provides the cash flow statement, balance sheet, income statement and annual financial summary report for the past three years. 2. Investment plan:

(1) Estimated amount of venture capital

(2) How to arrange the future financing capital structure of venture enterprises

(3) Obtaining the mortgage of venture capital, Guarantee conditions

(4) arrangement of investment income and reinvestment

(5) arrangement of equity ratio of both parties after venture capitalists invest

(6) arrangement of income and expenditure of investment funds and preparation of financial reports

(7) degree of investors' involvement in the company's operation and management

3. Financing demand

Amount of funds needed for starting a business, team contribution and capital demand plan. The amount of funds needed to realize the company's development plan, the timeliness of capital demand, and the use of funds (specify the use of funds and list them)

Financing scheme: the description of the investors the company wants and the shares it holds, and other sources of funds, such as bank loans.

* investment required to complete research and development?

* what investment is needed to break even?

* Time to break even?

the planned progress of project implementation and the corresponding fund allocation and schedule.

* Investment and income

* Briefly describe the amount, exit strategy, expected return amount and schedule of venture capital in this period?

VII. Capital structure

* Statement of current capital structure

* Statement of capital structure after the funds are in place in this period

* Please explain what kind of investors you are looking for? (including investors' understanding of the industry, financial and management support, etc.)

VIII. Investor's exit mode

* Stock listing: according to the analysis of this business plan, analyze the possibility of listing the company and explain the preconditions for listing

* Equity transfer: investors can recover their investment through equity transfer

* Equity repurchase: according to the analysis of this business plan, The company should explain

* profit dividend to investors when implementing the share repurchase plan: investors can recover their investment through the company's profit dividend. According to the analysis of this business plan, the company should explain to investors the implementation of the share profit dividend plan

IX. Risk analysis

* Risks faced by enterprises and countermeasures

Explain in detail the risks that may be encountered during the project implementation, and put forward effective risk control and prevention measures. Including technical risks, market risks, management risks, financial risks and other unforeseen risks

X. Other explanations

* What do you think are the key factors for the success of an enterprise?

* Please explain why investors should invest in your enterprise instead of other enterprises?

* A detailed resume and references of the principal responsible person of the project undertaking team or the general manager of the company.

* Media reports on products; Samples, pictures and descriptions of the company's products; Other information about the company and products. * Commitment on the authenticity of the business plan.

article 3: standard sample of entrepreneurial project plan

1. brief summary of the project: project name, industry category, business model, main products, funds needed by the founders' team members, use of funds, contact email

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