1. Identify the target market. Shopping centers need to determine the target market, such as middle and high-end people and family consumers, and then formulate corresponding investment promotion strategies according to the consumption habits and needs of the target market.
2. Strategic site selection. The location of shopping center is directly related to the success or failure of attracting investment. Shopping centers in urban core business districts, transportation hubs, high-end communities and other regions are often more likely to attract brand businesses to settle in.
3. Preferential policies. Shopping centers can adopt preferential policies to attract brand businesses to settle in, such as providing rent concessions and agency fees. , and can also provide some advertising and investment service support.
4. Diversified formats. Shopping centers should consider diversified commercial layout, including catering, entertainment, retail, services, etc., to attract more consumers and brand businesses to settle in.
5. Strengthen brand marketing. Shopping centers can strengthen brand marketing through large-scale marketing activities, advertisements, social media, etc., improve brand awareness and attractiveness, and attract more brand businesses to settle in.
6. Pay attention to customer service. Shopping centers should attach importance to customer service, provide high-quality service and perfect after-sales guarantee, improve customer satisfaction and attract more merchants and consumers to settle in for consumption.
In short, the investment strategy of shopping centers needs to comprehensively consider market positioning, site selection, brand marketing, business layout, customer service, etc., so as to attract more brand businesses to settle in and improve the competitiveness and profitability of shopping centers.