1. Low production cost: Anhui Amethyst Beer mainly uses agricultural products such as soybeans and wheat as raw materials, which is relatively cheap. Batch production can further reduce the cost.
2. Low marketing cost: Anhui Amethyst Beer has great influence and good reputation in the market, which makes its marketing cost relatively low.
3. Low transportation cost: Anhui amethyst beer has strong competitiveness in the local market, so the transportation cost is relatively low.
4. Anhui provincial government support: Anhui provincial government has given strong support to Anhui Zijing Beer to keep the brand price advantage.
To sum up, Anhui Amethyst Beer is cheap mainly because of its low production cost, low marketing cost and low transportation cost, and the support of Anhui provincial government.