Setting up a stall can fully understand the market and grasp the psychology of consumers. Many entrepreneurs began to set up stalls to do business. You face ordinary people and ordinary consumers every day. Only by fully communicating with them can we know where we have failed? The reason why many of our entrepreneurs fail is that they have no close contact with the market, no sincere communication with consumers, and no completely clear market positioning for their own enterprises and products, which is easy to fail. Set up a stall, from morning till night, in the storm, you can communicate with consumers in the market. What will happen? One is to support yourself, and the other is to find business opportunities. This is the advantage of setting up a stall, but obviously the live broadcast also has these advantages. And live broadcast can also avoid the disadvantages of setting up stalls.

The advantage of live broadcast is that it combines the characteristics of "traditional media" on the basis of online media: it distracts the attention of all localities, is attracted by a certain platform, and focuses on a certain period of time through various promotion means, just like we used to watch TV, and the marketing effect is self-evident. At the same time, live marketing is also interactive. Unlike the previous advertisements, they will not be broadcast for a certain period of time, and the audience can only passively accept them. The live broadcast enables the audience to interact with the merchants in real time, so that the merchants can solve the audience's concerns about the products in real time, and then cooperate with the sales channels to promote them, making real-time transactions possible.

Live marketing also has the characteristics of authenticity and directness. The live broadcast is conducted at the same time as the actual time. Whether it is good or bad, it should be displayed in real time. Therefore, businesses can't make fakes, and audiences can have the most authentic understanding of products. In this way, consumers can change from passive acceptance to active attack, actively choose the products and services of merchants and put forward opinions, so that consumers can really have the products they want, and the investment of merchants will be more effective.

However, in essence, the threshold for live broadcast is very low. Smartphones that can record videos can start live broadcast through network access. But it is far from simple to achieve the purpose of on-site marketing. As far as content production is concerned, the threshold of content production for on-site marketing of sales transformation is actually very high, and sufficient funds must be available.