The product manager of Wechat has exercised this power to the code farmer a few days ago. Bowing to her "lewd power", Brother Codenong had to develop several interactive marketing games to praise women's truth, goodness and beauty. So today in Bian Xiao, I will take you to experience it.
Women are like flowers: Who said that 18-year-old women are flowers? As long as you can, it's like bloom every year …
Goddess's gift: can carry submachine guns to fight hooligans-this is the true goddess!
Colorful women: how to be a queen? Have some bejeweled magic to brighten your eyes!
Application scenario—
These three games are all developed for the marketing of Women's Day on March 8th, and are applicable to a wide range of industries. For example, shopping malls, restaurants, entertainment, beauty industry, flowers and other industries can all combine the atmosphere and heat of the festival to achieve marketing purposes such as promoting brands, promoting new products, increasing powder and drainage, and interactive communication.
How are these three games used in marketing?
1. Visual drag and drop, fully customized.
These three games still adhere to the fine tradition of WeChat interactive games-visual drag and drop operations, material scenes and so on can be fully customized. Using these two features, businesses can easily change game materials, such as background pictures, game icons, sound effects and so on. For example, the gift of the goddess, restaurants can use their own food (chicken, French fries, coke, etc.) instead of gift materials. ), so that fans have a more sense of scene substitution when playing.
Moreover, the game adopts visual drag-and-drop operation, and it is quite fast and convenient for merchants to set up the game, which can be done in minutes.
2. There is skill in awarding prizes.
In terms of prize setting, merchants can set their own according to their own marketing needs. WeChat interactive games support a variety of prize types: red envelopes, points, card coupons, and physical gifts.
Merchants can set multiple awards and various types of prizes in the game, such as restaurant coupons, shopping cards, service experience cards, small gifts and so on. , attract fans to participate. Through the temptation of lottery tickets, online fans will be successfully drained to online shopping malls or offline stores to promote consumption transformation.
3. Random lottery to enhance the game experience.
In addition to the form of ranking awards, there are also random draws for these three games. After the opening, the merchants set the lottery threshold and prizes, and fans can enjoy this little surprise when they reach the results.
Therefore, in the second setting, merchants can lower the threshold, improve the winning rate, and set small gifts (coupons, points, etc.). ) Let most fans experience this "magical journey".
In addition to the above, WeChat people also arranged brand implantation space for merchants in the game (corporate logo display, organizers, etc. ); Moreover, the operation steps of the game are clear and clear, and merchants can smoothly and quickly create the marketing activities of "Queen's Day".
Nice landing in three games! There are not many marketing routines, and the creative screen depends on me-WeChat people to teach you how to grab the limelight in Queen's Day marketing! Three small business owners are online, welcome customers, friends and onlookers to come and experience ~ ~