Some measures to unleash the potential of tourism consumption and promote the high-quality development of the tourism industry are as follows:
I. Increase the supply of high-quality tourism products and services
(a) Promote the development of the deep integration of culture and tourism. Guide the healthy development of theater festivals, music festivals, art festivals, animation festivals, concerts, art exhibitions, cultural and tourism exhibitions, etc., and enrich the "music + tourism", "performance + tourism", "exhibition + tourism", "events + tourism" and "tourism".
Conducting the "Music+Tourism", "Performance+Tourism", "Exhibition+Tourism", "Tournament+Tourism", etc.
Carrying out the construction of China's cultural heritage theme tour paths and "reading ten thousand books and traveling ten thousand miles" cultural theme tourism promotion activities. Red tourism will be developed in an orderly manner, and red resources will be well protected, managed and utilized. Promote the integration of culture and tourism industry development typical demonstration.
(2) Implementing the Good Life Vacation and Leisure Project. Carry out cultural and tourism industry-enabled urban renewal actions, create a number of national tourism and leisure cities and neighborhoods with distinctive cultural characteristics, and promote the high-quality development of tourism resorts. Strengthen the construction of micro-circulation leisure facilities such as greenways, cycling paths, country parks, and parking facilities, and rationally distribute service facilities such as parking lots for self-driving residential cars.
(3) Implementation of sports tourism excellence demonstration project. Promote sports events and tourism activities as one planning, one to carry out, combined with major and special events, cultivate "travel with the event" brand project, to create a number of influential sports tourism boutique routes, events and bases. The development of snow and ice economy, promote snow and ice sports, snow and ice equipment, snow and ice tourism industry chain development, guidance to strengthen the construction of ski resort.
(4) Carry out actions to improve the quality and efficiency of rural tourism. Carry out the pilot project of cultural industry empowering rural revitalization, and promote the improvement of rural tourism operation level. Build a number of key rural tourism villages and towns rich in regional cultural characteristics, promote the implementation of the national standard for tourist lodging, create a "good scenery in the countryside at all times" line products, and carry out a series of activities for "touring and purchasing the countryside". We will also create beautiful fields, landscape agriculture, farming experience, leisure fisheries, outdoor sports, and other new forms of business according to local conditions.
(E) Development of ecotourism products. On the basis of strict protection, rational use of natural ecological resources such as national parks, nature reserves, scenic spots, forest parks, wetland parks, desert parks, geological parks and other natural ecological resources in accordance with laws and regulations, and actively develop eco-tourism products such as forest recreation, ecological sightseeing and nature education. Launch a number of special eco-tourism routes. Promote the construction of forest trails and recreational and health trails.
(F) expanding marine tourism products. In-depth excavation of marine island tourism resources, enhance the coastal island style. Improve the cruise, yacht tourism policy, strengthen the cruise, yacht docks, coastal vacation camps, sports boat docks and other tourist support services. Optimize cruise routes and cruise tourism product design, and promote the full resumption of international cruise transportation.
(VII) Optimize tourism infrastructure investment. Support localities in accordance with the needs of tourism development, rational planning, orderly construction of tourism consulting centers, tourism distribution centers, tourism toilets, tourism scenic routes, tourism traffic signs and markers, intelligent tourism public **** service platform and other tourism public **** facilities. Accelerate the construction of regional airports in the central and western parts of the country, promote the creation of a number of tourist highways, domestic waterway passenger tourism boutique routes, and improve the tourist airline network, tourist train lines, self-driving tourism service system.
(H) revitalization of idle tourism projects. Optimize and improve the revitalization of the way, according to the project classification to take measures to revitalize the use of various types of financial, financial, investment policies to support tourism enterprises to revitalize the stock of tourism projects and stock of tourism assets.
Second, stimulate tourism consumption demand
(ix) improve the tourism consumption environment. Support cultural and sports venues to enhance tourism and leisure functions, and rationally set up tourism consulting areas, dining areas, cultural and creative products sales areas and other tourism reception facilities. Promote the use of digital technology to transform and upgrade the traditional tourism consumption places, to create intelligent tourism, immersive experience of the new space. Utilize city parks, lawn squares and other open spaces to create creative bazaars and camping leisure areas. Innovative "Tourism China - Better Life" domestic tourism promotion.
(10) Improve consumer policies. It will carry out national cultural and tourism consumption promotion activities, and encourage localities to organize various forms of consumption promotion activities around holidays, summer and other time nodes, linking cultural and tourism enterprises, financial institutions, e-commerce platforms, new media platforms and so on.
(xi) Adjust and optimize the management of scenic spots. Improve the reservation measures, simplify the reservation process, as far as possible to reduce the collection of personal information of tourists, scientific settings online, offline ticketing reservation channels, to maximize the tourists to meet the demand for visits. Scenic spots should retain artificial window, before the number of tourists did not reach the maximum capacity of scenic spots, for the use of intelligent technology difficult crowd to provide ticketing reservation services. During the peak season, the reception capacity of scenic spots will be enhanced by extending the opening hours of scenic spots and increasing flexible supply and other measures.
(xii) Improve tourism transportation services. Improve the accessibility of tourist destinations, build a "fast-forward" transportation network, optimize the allocation of key tourist cities' shuttles and trains in combination with holidays and other factors, promote the inclusion of tourist cities in the "trunk and branch" air transportation service network, accelerate the connection between trunk highways and scenic spots, as well as the connection between adjacent regional scenic spots and highways. It will accelerate the construction of highways connecting arterial highways and scenic spots as well as highways between scenic spots in neighboring regions. Optimize tourist passenger transport services, actively expand customized passenger transport services, popularize and promote electronic ticket services, and vigorously develop intermodal transport.
(xiii) Developing night-time economy in an orderly manner. Guide the standardized and innovative development of nighttime cultural and tourism consumption clusters. Improve night lighting, parking lots, public **** transportation, catering and shopping and other ancillary service facilities. Encourage conditional public **** cultural venues, cultural and museum units to extend the opening hours.
(xiv) promote regional cooperation and linkage. Closely centered on major regional strategies and key urban agglomerations, cultural and tourism belt construction, the implementation of regional integration of cultural and tourism consumption measures and facilitation services, and the organization of regional consumption promotion activities. Promote cross-regional tourism cooperation between the east, central and west regions, and explore cooperation paths for mutual tourism sources and destinations.
Three: Strengthening Inbound Tourism
(15) Implementing inbound tourism promotion programs. Optimize inbound tourism products and routes, and introduce more tourism products and services that are popular among inbound tourists. Strengthen the promotion and accurate marketing in overseas markets, and continue to carry out the "Hello China" national tourism image series! China" series of national tourism image promotion activities. It will also carry out inbound tour operators' partnership activities, and provide training courses and tourism information services for foreign personnel engaged in tourism business in China.
(16) Optimizing visa and customs clearance policies. It will further improve the efficiency of visa processing and enhance the informationization level of visa issuance. The visa-free policy will be resumed in an orderly manner, and the number of visa-free countries will be actively studied. Give full play to the positive effects of port visas, visa-free transit and regional visa-free entry policies on the development of tourism, and increase the promotion of such policies. Provide customs clearance protection for cruise tourism, self-driving tourism and other tourism activities involving entry and exit.
(17) Resuming and increasing international flights. Increase the number of routes with major source countries of inbound tourism and neighboring countries, increase the frequency of flights, and improve the convenience of air travel.
(xviii) Improving inbound tourism services. Enhance the level of convenience for foreign tourists and residents of Hong Kong, Macao and Taiwan holding valid documents to book scenic spot tickets, buy bus (boat) tickets and register for accommodation in hotels. Strengthen foreign language training for tour guides and service personnel at scenic spots and hotels, and improve multilingual signage and guiding facilities at scenic spots, airports, stations, hotels, shopping stores and other places. Improve the convenience for inbound tourists to use overseas bank cards and various types of electronic payment methods, as well as the convenience of foreign currency exchange.
(19) Optimizing departure tax refund services. Improve the quality and efficiency of departure tax refund services, promote the expansion of the geographical coverage of the departure tax refund policy for overseas tourists, encourage and guide more merchants to become tax refund stores, and further enrich the variety of goods in tax refund stores.
(20) Playing the role of a carrier of tourism trade. Support domestic cultural and tourism enterprises and organizations to participate in various international cultural and tourism exhibitions. Encourage the holding of market-oriented tourism exhibitions and attract foreign cultural and tourism enterprises to participate in exhibitions and conferences in China. Build a number of foreign cultural trade bases with high quality, and provide services and guarantees for foreign cultural and tourism enterprises to invest and cooperate in China.
IV. Enhancing the Comprehensive Capability of the Industry
(xxi) Supporting the Development of Tourism Enterprises. Appropriately relax the period for travel agencies to make up for the tourism service quality deposit, travel agencies can apply for a full temporary refund or suspend the payment of the tourism service quality deposit. Adhere to the same quality standards, according to the law to support tourism enterprises to participate in government procurement and service outsourcing, shall not be star, ownership and other thresholds to limit the relevant enterprises to participate in government procurement of accommodation, conference, catering and other projects.
(xxii) Strengthen the construction of tour guide team. Optimize the management of access to professional qualifications of tour guides, strictly regulate the practice of tour guides, purify the environment for tour guides to practice, and protect the labor remuneration of tour guides in accordance with the law. Strengthen the supply of tour guides and business training, and organize a national tour guide competition.
(23) Improving the quality of tourism services. Improve the evaluation system of tourism service quality, carry out monitoring and evaluation and brand building, and improve the relevant standards. It will establish and improve a new type of regulatory mechanism based on credit regulation, identify the main body of non-credit and implement credit punishment in accordance with the law. It will build an integrity system in the field of culture and tourism, improve the credit commitment system, promote credit branding and optimize the credit consumption environment.
(xxiv) Regulating the order of the tourism market. Strengthen the law enforcement in the tourism market, and carry out in-depth regulation of the tourism market. To establish and improve cross-sectoral cooperation mechanisms for reporting complaints and law enforcement in the tourism market, to strengthen data and information***sharing and transfer of clues, to carry out joint law enforcement, and to resolutely safeguard the legitimate rights and interests of tourists.
V. Safeguard measures
(25) Improve the coordination mechanism of tourism work. Improve the working mechanism, timely work scheduling and research and consultation, strengthen cross-sectoral coordination and comprehensive supervision, and promote the solution of key difficulties in the development of tourism blocking problems.
(xxvi) Strengthen the policy guarantee. Make good use of all relevant channels of financial resources, and strengthen policy coordination. Through the central budget investment and other existing special funding channels to support the construction of tourism infrastructure.
Through the Tourism Development Fund, the central support for local public **** cultural service system construction subsidies and other channels, to support the local enhancement of the level of tourism public **** services, strengthen tourism publicity and promotion, as well as to promote the construction of national culture and tourism consumption pilot cities, demonstration cities. Eligible projects in the field of tourism will be included in the scope of local government special bond support.
(27) Broaden financing channels. Guiding financial institutions to optimize credit management and enrich credit products to support the construction and operation of tourism facilities by combining their own business and the production and operation characteristics of tourism enterprises. Explore in some areas to carry out tourism project revenue rights, tourism projects (scenic spots) franchise rights into the market trading, filing and registration pilot work. Encourage the issuance of real estate investment trusts (REITs) in the field of infrastructure relying on scenic area projects on the basis of defining the rights and obligations of property rights subjects of various scenic area resources and assets in accordance with the law.
(xxviii) Strengthen land and talent security. Further optimize the tourism industry land use policy, in accordance with the law to protect the reasonable land demand for tourism projects. Encourage local redevelopment of urban low utility land, and promote the revitalization of the stock of land to support the construction of tourism facilities. Study the cultivation, use and evaluation of tourism talents, strengthen the evaluation of titles, vocational skills evaluation, talent return to work and other support, the implementation of various employment and social security policies.
(29) Do a good job of tourism safety supervision. Jointly carry out industry safety inspections, supervise the main body of the implementation of production safety, fire safety, special equipment safety, food safety main responsibility, to grasp the key places and units, the important time period of safety management, strengthen the accident and disaster prevention and response measures, and further improve the emergency response capacity of tourism emergencies.
(30) Improve the tourism statistics system. Optimize the survey methodology of tourism statistics, expand data sources, and strengthen the work force. Promote the interconnection of data between culture and tourism, statistics, immigration and other departments.
Reference: Baidu Encyclopedia - Several Measures to Unleash the Potential of Tourism Consumption and Promote the High-Quality Development of Tourism