In today's society, attracting investment is one of the most important activities of the government. The quality of attracting investment will have an important impact on the local economy. As the role of promoting the investment of various economic resources to promote the revitalization and development of local economy, attracting investment is gradually recognized by local governments and has become an important means to promote economic development. This article is a model essay on investment promotion plan compiled by me for your reference only.

model article 1 of the investment promotion plan:

1. Setting goals

Investment promotion planning is the first step in the investment promotion process, so what is the first step of the investment promotion planning procedure? The first step in the planning process is to establish the goal. Only when the goal is established can the planning work be targeted. Determining the goal includes three aspects: first, what is the goal to be achieved; Second, carry out all subsequent work around the goal; Third, whether the goal has been achieved. For example, plan an overseas press conference. In the process of planning, first of all, what is the goal of this press conference? What purpose are we going to achieve? Through the press conference, we either want to let the world know about our investment environment, our preferential policies and improve our visibility; Or how many projects are launched. After the goal is established, it is necessary to collect all kinds of information around the goal, formulate all kinds of plans, and finally check whether the goal has been achieved.

2. Collect information from all sides extensively

The second step of the investment promotion planning procedure is to collect information extensively and in large quantities to obtain intelligence. Information collection is particularly important for investment promotion. To a certain extent, the process of attracting investment is a process of collecting information, looking for opportunities and seeking partners. A region or a unit with a large information flow and a wide range of information is likely to get more investment opportunities and achieve better investment results. If the information is blocked and there is little contact with the outside world, it is unthinkable to recruit more projects. Therefore, it is very important to collect data and obtain information in investment promotion planning. When collecting information, we should grasp the following points: First, we should not only pay attention to the pertinence of information, but also don't let go of the extensiveness of information. For example, when we plan a press conference, we should naturally focus on collecting information and materials related to the press conference in advance, but we should not let go of some incidental information and materials. Because sometimes you can get some unexpected gains with a little attention. There are many examples of this in the history of investment promotion in Guangzhou Economic and Technological Development Zone. For example, a square project was introduced because of a news obtained from newspapers occasionally. Second, we should pay attention to improving the means of collecting data and obtaining information. Information is changing rapidly, information exchange is becoming more and more frequent, information flow is increasing, and the way to obtain information is constantly updated. We should try to collect information by various advanced means. Third, it is necessary to deal with information in time and improve the ability to process information. Information is time-sensitive, it is valuable within a certain period of time, and outdated information is worthless. We should improve the ability of analyzing, processing and processing information, and carry out deep processing of information, so as to greatly increase the value of information.

3. Formulating all kinds of investment promotion schemes

Formulating schemes is an important procedure of investment promotion planning, because the quality of schemes directly affects the subsequent procedures and the effect of investment promotion. Therefore, we must attach great importance to the formulation of investment promotion plan.

two factors should be considered in the formulation of investment promotion plan: one is the feasibility of the plan, and the other is the selectivity of the plan. The investment promotion plan should be realistic, and the goals should be achieved, or can be achieved through hard work. We can't slap our heads out of thin air regardless of reality and possibility, and make unrealistic plans that cannot be achieved. The so-called selectivity of schemes means that all kinds of schemes should be formulated at the same time, so that decision-makers can compare and choose the best scheme. Why put forward all kinds of investment promotion schemes at the same time? This is because there is a time lag between the proposal and implementation of the plan. In this time lag, the whole investment environment may change due to changes in policies, markets, politics, military affairs, culture and other factors, thus making the original investment plan impossible to implement. If we formulate several types of investment promotion schemes at the same time, when one scheme is not feasible, we can implement another scheme, so that we can turn passivity into initiative. For example, when planning an overseas press conference, you can put forward several kinds of plans in advance, such as holding in the United States, Germany or Japan, so as to compare and choose.

iv. compare and choose various schemes

various investment promotion schemes have been put forward, and comparing and choosing the most suitable and ideal scheme has become an important link with decision-making significance in investment promotion planning. If the scheme is chosen well, the subsequent investment promotion work is likely to achieve good results; If the scheme is not selected properly, it will affect the effect.

so, how to compare and choose various investment schemes? First, we should consider whether the investment proposal is consistent with the long-term strategic goal of our investment promotion work. As mentioned earlier, investment promotion is a systematic project. We should accurately target the investment promotion work of our region and unit from a strategic perspective. When organizing a specific investment promotion activity, we should first consider whether the investment promotion plan is consistent with our long-term investment promotion goal. Second, we should choose a scheme with higher success rate. The success rate is related to the scientificity and creativity of the scheme, as well as the foreign party's politics, economy, religion, culture, geography and other factors. It is necessary to choose a large investment target with good cooperation intentions. Third, we should choose a scheme with relatively low cost and good effect. Costs include opportunity costs and monetary costs. Opportunity cost refers to the price we pay to go to another opportunity when we get one opportunity. If we decide to invest in the United States, we lose the possibility of investing in Japan. When we compare and choose schemes, we should choose a scheme with smaller opportunity cost and monetary cost and better effect.

v. implementation of the plan

the implementation of the plan is the process of putting the investment promotion plan into practice and action. Generally speaking, the implementation scheme has been strictly screened and fully demonstrated in various investment promotion schemes, and it is feasible and reliable. Therefore, in the process of implementation, we must abide by the procedures, principles and operating methods formulated in the original plan, and we must not arbitrarily change the time, place and personnel attending the meeting, and only change the relevant matters of the meeting as a last resort. The implementation of the plan is generally a relatively concentrated and not too long time. For example, holding an investment promotion meeting is generally only about one week. During the implementation period of the scheme, it is best for the relevant personnel attending the China Merchants Association to hold a meeting one day to exchange the work on that day and clarify the work tasks for the next day. Doing so can avoid the blindness of work, make everyone know what they are doing, and help support each other and strengthen coordination in their work. Merchants Association has its own characteristics, and the investment promotion scheme also has its different general characteristics. In the process of implementing the investment promotion plan, special attention should be paid to the capture of information and the collection, storage and sorting of data, so as to ensure that the investment promotion meeting can get as much as possible. Therefore, during the whole investment promotion activities, it is necessary to organize as many forces as possible, take the initiative, make friends, tap new information and establish new investment promotion channels.

VI. Follow-up and feedback after the implementation of the plan

After the implementation stage where the investment promotion plan is concentrated, it is not the end of the whole process of the investment promotion plan, let alone the termination of the investment promotion plan. To successfully complete the whole planning work, there is also an indispensable procedure-scheme tracking and feedback. Good tracking can consolidate and expand the achievements of the China Merchants Association and achieve twice the result with half the effort; If the tracking is not effective, it may be abandoned. Therefore, planners should attach great importance to the tracking and feedback of the scheme.

tracking and feedback are mainly manifested in the following aspects. First, actively consult and collect the opinions of foreign parties (other parties) on the whole investment promotion plan (such as investment promotion meeting). In the eyes of foreign businessmen or others, where is the success of this investment promotion activity? Where is the need for improvement and attention? By collecting these feedback, we can learn from it when we plan and formulate similar investment promotion plans in the future. Second, we should keep track of the information captured in the investment promotion activities, and keep in touch with new foreign businessmen, so as to avoid the situation that information and contacts will be terminated as soon as the investment promotion meeting is over. For interested cooperation projects, it is necessary to create conditions to urge them to sign contracts as soon as possible after the implementation of the plan. Third, for the projects that have been signed in the investment promotion activities, it is necessary to speed up the project establishment and approval, promote the project to be launched as soon as possible, promote the foreign capital to be in place as soon as possible, and make the cooperative projects enter the substantive implementation and construction stage. Fourthly, how to do a good job of tracking and feedback after the implementation of the plan should also make a plan, divide the work among people, clarify the responsibilities, and regularly check the effectiveness of tracking and feedback.

model article 2 of the investment promotion plan:

1. Name of the meeting: Hangzhou Investment Promotion Conference

2. Purpose of the meeting: attracting investment

3. Participants: representatives of dozens of foreign companies and Hangzhou Tiandi Culture Co., Ltd., Hangzhou Municipal Government, Hangzhou Economic and Trade Bureau and Hangzhou Foreign Affairs Office.

IV. Meeting information:

Tiandi Culture Development Co., Ltd. undertook the meeting of Hangzhou Investment Promotion Conference, which was hosted by Hangzhou Municipal Government, with the participation of Hangzhou Economic and Trade Bureau and Foreign Affairs Office, and was received throughout Xiasha Economic Development Zone. The meeting also has the following activities to welcome guests: opening ceremony, closing ceremony, dinner party, organizing visits to music or local dramas, organizing guests to visit local scenic spots and economic development zones.

V. Division of labor:

1. Secretary group: responsible for the written work of the meeting and all the work assigned by the leaders during the organization of the meeting.

2. materials group: responsible for the printing, storage, distribution and recycling of meeting materials, including the filing of various meeting materials after the meeting.

3. Meeting group: responsible for the confirmation, grouping, sign-in and qualification examination of the participants, the layout of the meeting place, the design and printing of related signs, banners, seats and delegates' certificates, meeting coordination, meeting progress and meeting process control.

4. technical team: responsible for the installation, debugging and maintenance of all kinds of equipment needed during the meeting.

5. logistics group: responsible for the accommodation, transportation, entertainment, health protection and the reservation of return tickets for the participants during the meeting.

6. publicity group: responsible for external publicity and reporting, contact and communication, and photography and video recording in the meeting.

7. Security team: responsible for the security of the meeting. Security, security and other duty tasks.

VI. Venue layout:

In view of the fact that the conference is a medium-sized conference, the conference venue is a medium-sized conference room provided by the hotel. The podium layout: the background of the podium is decorated with curtains, which shows the importance and significance of this conference. The venue layout is classroom-style, and the seating of the podium: therefore, this conference involves the international practice of adopting the principle of right-oriented, with the main leaders in the front, the organizers in the middle, and the rest of the participants seated according to the principle of right-oriented. The items on the rostrum mainly include seats, microphones, cups, recording pens and paper.

podium layout: it is located at the right front of the podium, with microphones and flowers at a moderate height. Arrangement of the audience: the first row is occupied by relatively important people, and the rest of the seats are not arranged. The color of the seats is mainly blue, and the first row is equipped with tables and pens. There are no other seats.

debug the projector, mixer, curtain and microphone in the venue. Adjust the lights.

VII. Schedule:

VIII. Precautions:

1. Pay attention to the differences between Chinese and Western cultures

2. Make adequate preparations before the meeting. 3. Attendees should be punctual

4. Turn off the mobile phone when the meeting is going on, so as not to affect the progress of the meeting.

Model article 3 of the investment promotion plan: Talent Club Investment Promotion Plan

Talent Club (job.zhnews.net) Audio-visual Channel? At the beginning of 21xx, the information section of gathering popular network talents was added, which was the first online video talent information recruitment platform in the city. Five reasons why you choose talent club:

1. Having a brand-new online video platform and high click-through rate

Zhuhai News Network is an online media sponsored by Zhuhai Special Economic Zone newspaper, the first organization in the city to spread audio-visual programs through information network approved by the State Administration of Radio, Film and Television, and the talent club section is also the first online video talent information recruitment platform in Zhuhai. The information system of the website is a concentration camp where enterprises and all kinds of talents (especially professional managers and young people) gather, and the average daily click-through rate is over 111,111. Having mature and stable network technology and the first network video in the city is the biggest advantage of this website, and gathering popularity is the resource and premise of our cooperation. With more than 4,111 corporate members and more than 211,111 individual members, it can provide nearly 1,111 jobs every day!

2. Professional film and television team and equipment

The online video talent information recruitment platform of the talent club has not only an online video publicity platform, but also a news propaganda team and professional film and television shooting equipment; We have the support of reporters from mainstream media and the resources of professional film and television media planners. Such as Sony XF315, Canon XF311, Sony HDR-FX7E and so on. The main works are as follows: promotional videos of blood donation in central blood stations in 1.2118, 2119 and 2111

2. promotional videos and brochures of municipal administrative center

3. Labor and Social Security Bureau's party shooting

4. Aotemei Company's promotional videos

(I won't list them one by one because of too many works)

3. Powerful media cooperation platform

Talent Club. 24-hour all-weather recruitment? Brand network job fair, and has good cooperation resources and relations with mainstream media such as Zhuhai Special Zone Daily, Pearl River Evening News, Zhuhai TV Station, Nanfang Daily and Guangdong TV Station; Often hold relevant talent recruitment and plan relevant talent draft and diversified large-scale publicity activities; Take the website as the platform, and take the mainstream media inside and outside the province to cooperate with the publicity and the alliance of relevant talent websites to release information as the main point, so that when and where the publicity can be answered, one network can be used for multiple purposes.

4. Fixed talent PK and talent draft every week

We will hold it regularly every week in a special outdoor square? Talent PK? And? Talent draft? The publicity effect of the program is very remarkable. It is a good stage for talented students from major universities and talents from all walks of life to show their specialties! As long as you come, all kinds of talents and major enterprises are waiting to be selected? Chinese cabbage? !

5. LED advertisements in supermarkets and shopping malls.