prerequisite

expense

Down payment for car purchase: after both parties sign the contract, the sponsor should pay the car factory? For the first car purchase payment, we take 70 cars as an example (generally 60-80 cars are booked for the first time). If the average price of each car is 6.5438+0.5 million yuan, it will be 6.5438+0.5 million yuan, which must be paid in full.

On the premise of long-term cooperation between the two parties, the manufacturer will give the corresponding credit line, for example, the manufacturer will give a credit line of 5 million yuan, that is, the sponsor can deduct it at the next car booking, but bear the corresponding interest at the final settlement.

Decoration cost: the project includes hall renovation, workshop renovation, door head, exhibition hall, office facilities, etc. It is estimated that it should be around 3 million.

Among them, manufacturers and sponsors each bear half of the cost of product identification and door billboard (as usual). In addition, according to the newly-built and rebuilt factories, the automobile manufacturers will give the sponsors annual subsidies for newly-built and rebuilt factories. The cost is different according to the amount given by different car manufacturers. It is estimated that the subsidy for new factories will be 800,000 yuan/year, and the subsidy for rebuilding factories will be 400,000 yuan/year.

Equipment: including automobile maintenance equipment and office equipment, with an initial budget of 2 million.

Margin: After both parties sign the contract, the sponsor will pay the margin to the automobile manufacturer (estimated at around 500,000).

To sum up: Start-up capital = 654.38+005,000 yuan (initial car purchase)+3,000,000 yuan (decoration expenses).

+2 million yuan (equipment fee)+500,000 yuan (deposit) = 6,543,800 yuan.

Note: There is still a sum of money for purchasing auto parts, which cannot be calculated.

Store characteristics

Automobile 4S shop is invested and built by dealers, and it is built according to the standards set by automobile manufacturers. Unified design inside and outside the store, huge investment, tens of millions, luxurious style and comfortable environment. Only single brand cars specially authorized by manufacturers can be sold, which can provide customers with lower prices, more professional technical support and more in-depth after-sales service.

4S stores and automobile manufacturers form an automobile brand alliance, which represents automobile brand culture, embodies brand value, maintains brand loyalty, and establishes automobile brand awareness and credibility for automobile manufacturers. Usually, a brand's 4S stores are only distributed in one area or several specialty stores with relatively equal distance, and cannot be sold across regions. ?

Reference to the above content: Baidu Encyclopedia -4s shop