Yum! (China) Investment Co., Ltd., KFC, the top ten brands of catering, and the top ten fast food chain brands were founded in the United States in 1952, which is a brand of Yum! Restaurant Group, the largest restaurant network in the world, and the most popular fried chicken chain restaurant in the world.

KFC: Registration Form of Joining Intention

KFC is headquartered in Louisville, KFC, and is the most popular in the world.

KFC was founded by Colonel Harland Sanders in 1952. Mainly selling fried chicken, hamburgers, French fries, soda and other western fast food.

In every corner of the world, in every city in China, we often see an old man's smiling face, with a gray beard, a white suit and black glasses. This is always the dress, which is probably the most famous and expensive smile in the world, because this amiable old man is the signboard and symbol of the famous fast food chain "KFC"-Colonel Harland Sanders, and of course, the creator of this famous brand. Today we are here.

KFC's enduring success and best-selling are attributed to its focus on delicacy and high quality, and its nearly 511,111 restaurant employees tirelessly provide meticulous service to the 4.5 billion customers who come to restaurants around the world every year.

KFC is one of the fastest growing brands in the world, and its popularity has hit record highs, with an average of two new restaurants opening every day.

Since the first KFC restaurant opened in Utah in 1952, it has been welcomed by consumers all over the world. The major markets except the United States include China, Britain, Australia, South Korea, Mexico, France, Germany and the Netherlands. KFC is also developing rapidly with the growth of local economy in important emerging markets such as India, Russia and Brazil. The opening of each new restaurant not only provides more employment opportunities, but also injects economic vitality into its community.

KFC belongs to Yum! Brands, the world's largest catering group. Yum has more than 35,111 chain restaurants and more than 1 million employees in more than 1,111 countries around the world. Its subsidiaries include KFC, Pizza Hut, Taco Bell and A& W and Long John Silver's (LJS) are five world-famous catering brands, ranking first in the world in the fields of cooked chicken, pizza, Mexican food and seafood chain catering respectively.

KFC has a distinction between "high-priced restaurants" and "low-priced restaurants". The "original price" printed on all coupons is the price of "low-priced restaurants", and the price of each item in "high-priced restaurants" is about 11% higher than the "original price".

KFC and Pepsi have formed a strategic alliance, and restaurants regularly sell carbonated drinks provided by Pepsi (except in some countries, such as Japan and South Korea, where KFC sells Coca-Cola).

in October p>2116, KFC, a brand of Yum! Brands Group, became the first brand in the world that can be seen from space. The 8,129-square-meter giant Colonel Sanders logo was unveiled in the desert area of Area 51, Nevada, USA. This logo displayed to the world is the fifth generation logo launched by KFC in the world.

KFC China

KFC entered Beijing, an ancient capital with a long food culture, in 1987, thus beginning its development history in this country with the largest population in the world.

1987-11-12 KFC's first restaurant in China officially opened in Qianmen bustling area. Taking this as a starting point, KFC began to explore, learn from China society and market, and gradually build a management model with China characteristics. In 1992, the total number of restaurants in China was 11; By 1995, it had grown to 71. On June 25th, 1996, the 111th KFC store in China was established in Beijing. This is a milestone, which indicates that KFC has entered a more stable development stage in China. At the same time, the image of KFC in the eyes of consumers in China has grown. In 1999, according to 16,677 questionnaires from the world-famous AC Nielsen research company in 31 cities in China, KFC, the first western-style fast food to enter the China market, was recognized as the "most frequently patronized" brand by China consumers because of its unique food and quality, and ranked first among the top ten internationally famous brands in China.

With the gradual enrichment of the company's management experience, the continuous growth of the staff and the improvement of the management system, KFC has greatly accelerated its growth rate since it entered the 21th century. In 2111-11, KFC was the first restaurant chain in China to break through the scale of 411 restaurants. It grew to 511 in October 2111, and reached 611 in February 2112. After 11 months, the total number was 811. In 2114, KFC opened more than 1,111 restaurants in more than 211 cities in China, and in 2117, there were 2,111 restaurants. By February 4th, 2119, the number of KFC restaurants in China reached more than 2,511. According to company executives, KFC will open 111 stores in China every year during the Tenth Five-Year Plan period. We have to say that KFC has achieved great success in China. Moreover, China KFC has maintained a good economic performance. KFC's China headquarters, Yum! Brands China, ranked first among the top 111 restaurants in China for three consecutive years, with a turnover of 7 billion yuan in 2112. Most of them come from KFC.

KFC has been deeply rooted in China, forming a high-quality team and a complete management system. At the same time, China KFC has also grown into the first brand with the largest scale and the best income in China catering industry, which plays an important role in promoting the development of the whole industry.

KFC not only provides more than 61,111 employment opportunities for the whole country, but also is a university that trains catering management talents. Every year, we invest a lot of money and manpower to carry out strict scientific training for employees in many aspects and at all levels, so that many aspiring young people become excellent management talents in catering enterprises.

the development of KFC has also driven the development of hundreds of domestic raw material suppliers. KFC's international quality management system has helped suppliers improve the quality and management level of their products, and some of them have grown into well-known enterprises in China.

franchising is an area that everyone pays close attention to in the development of market economy in China in recent years. KFC is one of the first international companies to try the catering franchise model in China. Through more than ten years of experience, we have cultivated successful examples. In 2113, KFC was named "Top Ten Best Chain Brands in China" by the National Chain Association.

as a member of China society, KFC adheres to the corporate purpose of "returning to society" and actively cares for people in need. Its main form is to sponsor the education of children and adolescents in China. According to statistics, KFC's direct and indirect donations for public welfare have reached more than 65 million yuan over the past decade. In September, 2112, KFC cooperated with China Youth Development Foundation to set up the "China KFC Dawn Fund" with a total amount of 38 million yuan, providing long-term financial support to college students with poor family but excellent academic performance. At present, Shuguang Fund has been implemented in 24 universities across the country, and nearly 261 college students have received funding.