The English name of modern China tea shop is "Sexy Tea", which has caused great controversy.
First, Sexy has many meanings in English, which basically means sexy.
Second, the logo of modern China tea shop is a classical image of a woman, which has nothing to do with sexiness.
Thirdly, the modern China tea shop focuses on China tea, and the logo also has the words of modern China tea shop, which is not suitable for brand positioning with sexy English words.
Modern China Tea Shop brand, registered on March 28th, 20th15th.
Modern China Tea Shop is Hunan Chayue Cultural Industry Development Group Co., Ltd. (formerly Hunan Changsha Chayue Catering Management Co., Ltd.)? [23-24]? Its brand was established in March 20 15. Modern China tea shop mainly focuses on tea and desserts. According to the creative beverage tea shops in Hongkong, Guangdong and Taiwan Province, the latest generation of three-dimensional composite catering format is launched by using composite innovative thinking.
In September, 2022, Modern China Tea Shop claimed that the English translation of the name "Sexytea" in the shop attracted a lot of attention and discussion. Because of the multi-layer meaning of the English word Sexy, it may also cause another understanding of some netizens, which has aroused widespread concern and controversy on the Internet. I am very sorry for the misunderstanding caused by this.
On September 17, 2022, Weibo, the official of Modern China Tea Shop, issued a statement about adjusting the English translation logo of the store, saying that he decided to break up the Sexytea logo of the recently opened store and not use English names for the new store in the later period. After the new name is determined, the English logo of the existing store of Chayan will be gradually selected.