For the first time, Beijing time-honored brand displayed its image in the form of special exhibition at the service fair; For the first time, the brand combination matrix of the old brand was displayed in the form of enterprise group; For the first time, the market-oriented mechanism was introduced to hold an exhibition, which was guided by the government and led by the market to stimulate the vitality of the old-fashioned market. A series of new highlights and new measures vividly reflect the government's strong support for the development of time-honored enterprises and demonstrate the firm determination to cultivate and expand the "century-old shop".
At the service trade fair, it will be displayed in the form of a special exhibition, highlighting the profound historical background and unique cultural charm of the old brand and interpreting the theme of "Let the national brand shine". At present, nearly 60 time-honored enterprises have participated in the exhibition, covering seven major fields, including catering services, arts and crafts, Chinese medicine, commercial retail and residential services.
Ways to improve the competitiveness of time-honored brands
In the face of increasingly fierce market competition, how to make old trees grow new branches is an important topic faced by every old brand. To this end, time-honored brands should carry forward their initiative, actively explore innovative space, continue to build hard-core products, provide intimate services, enhance the value of consumer experience, and let time-honored brands continue to glow with new brilliance and achieve applause and success.
Consumers are the real judges of the market. Participating in the service trade fair is undoubtedly a good opportunity for time-honored enterprises to communicate with consumers. Beijing Time-honored Brand Innovation and Development Experience Zone will display and match the characteristic theme activities in an all-round way, and create a "good-looking, good-looking and delicious" time-honored brand cultural feast. The old brands participating in the exhibition may wish to take this opportunity to sincerely solicit the opinions of consumers and deeply understand their needs.