In recent years, a weakening of big cities has occurred, what is meant by weakening? That is, more and more population gradually from the city slowly transferred to the urban form , this and all the normal cognitive ability is exactly the opposite, many people into the metropolis to break into, is to better experience the bustle of the big city and prosperity, of course, will be the influx of urban areas, but the specific situation is exactly the opposite.

How did that happen? A Wuhan pot friend told me an objective fact this pot friend in Wuhan to do the clothing industry for many years, the specific situation of Wuhan City is very grasp. The pots and pans of friends show: Today, many people in the city are in the urban form to move, the first is to do business with individual businessmen, in recent years, business is more and more difficult to do, a lot of stores closed down, this individual businessmen only to look for store rent is more cost-effective area to open the store, and ultimately more and more to avoid the city center; and for the general working class, the closer to the The more you get closer to the city, the higher the rent will be, and the more you have to work all year long to make money for the landlord, so you'll be able to avoid the city.

In fact, this situation is not only Wuhan City, many metropolitan areas have long been that development trend. Careful people are likely to find that situation, many stores in the big cities are gradually closed, before the very lively commercial pedestrian street, now also slowly more and more depressed . Store closure is slowly becoming a normal situation, many people are going to have that experience, last January to go shopping store, to this January has long been closed down, into other stores. More puzzling is that nowadays the streets and lanes are full of real estate agencies, pharmacies and beverage stores. Careful potter will likely find that only the more lively streets and neighborhoods, a street at least several pharmacies, real estate agencies and beverage stores. Now on the one hand, a lot of stores closed , on the other hand is a drugstore, real estate agencies and beverage stores more and more, how can happen that strange phenomenon of social development? The key has these 3 reasons.

Firstly, e-commerce has had a very big impact on many physical industries, but real estate agencies, pharmacies and beverage stores are not affected.

In recent years, the rise of e-commerce has immediately changed the way we live our daily lives. People used to go to brick-and-mortar stores to buy goods, but with the advent of various e-commerce platforms, more and more people are ordering products online.

From the requirements of buying things, the total consumption power is certain, now e-commerce separated from part of the requirements of the purchase, and immediately caused everyone in the physical store shopping requirements become weaker, the physical store sales suffered a very big harm.

Additionally, today's brick-and-mortar stores are not as competitive as their online counterparts, because of the low cost of Internet sales, and even guaranteed wholesale manufacturers, while brick-and-mortar stores are likely to have gone through a number of agents, plus the brick-and-mortar stores' own cost of ownership, resulting in the price of goods and the price of e-commerce platforms is completely incomparable. The price on the e-commerce platform is completely incomparable.

Overall, the occurrence of e-commerce does make it more and more difficult for physical stores to do nowadays more and more physical stores can not afford to go out of business. But real estate agencies, pharmacies and beverage stores are basically unaffected, due to e-commerce is not easy to jeopardize this field, people are not easy to buy a house online, but also very rarely go online to buy drugs, most will still go to the drugstore, the milk tea store is the same, most of the store in the store to buy, so this field did not suffer from the harm of e-commerce rise.

Second: along with the increase in house prices, everyone's spending power is slowly decreasing, but the spending on house purchases, medicine, and milk tea has not gotten any weaker.

In recent years, along with the continuous increase in the price of the house, the cost of purchasing a home fee is continuing to rise. People who have not purchased a home in order to better be able to buy a set of belonging to their own home, try to minimize their usual consumption, to save enough to buy a home down payment. The people who have already bought a house have to scrimp and save, because even though they have already bought a house, they still have to bear the pressure of a 30-year mortgage, and under the great pressure of a mortgage, they are forced to cut down on consumption to reduce the cost of daily life Costs.

It can be said that, in the house price rise under the harm, everyone's consumption ability is minimized, although nowadays everyone's salary is more and more high, but everyone's consumption ability is slowly reduced . The consumer ability to reduce the situation, everyone in the entity store spending power is also reduced a lot of physical store business of course gradually than in the past, so the consumer ability to reduce the entity store is also a key reason for closure.

Despite the fact that everyone is slowly weakening under the pressure of rising housing prices, but real estate agency sales performance will not be bad, due to the requirements of everyone to buy a house has been in the pharmacy will not suffer from the harm , on the one hand, is due to the fact that people are not easy to get on the side of the medical side of the cost-effective, in addition to the growing number of elderly people pay attention to today. In addition, now more and more elderly people pay attention to health, pharmacy health care products is a larger source of profit from the drugstore; and the main consumer of the beverage store is a young lady their spending power is not easy to suffer from the hazards of the purchase of a house, it can be said that today to maintain the development trend of China's real economy is the larger consumer population is the lady.

Third: the store rent is getting higher and higher, many stores can not keep up with the store rent.

Today more and more entity line store owners are that sigh: exhausted work in a year, remove the staff wages and store rent, all hard to earn their own, the essence of opening a physical store is to work for the landlord to make money. The objective fact is that the situation is also like this, nowadays the metropolis better store, year's rent will need more than 100,000 or even hundreds of thousands, plus the cost of staff salaries, each year's spending is unimaginable.

Take the basin friend, he opened a fashion store in Wuhan, each year's rent is 240,000 yuan, equivalent to 20,000 per month, a **** has five workers, the standard salary plus incentive payments salary of 20,000 yuan per month, equivalent to 40,000 yuan per month of spending, plus 5,000 yuan per month of utility costs. The utility bills, equivalent to the daily spending is 1500 yuan, do business in the case of good can indeed earn a lot of money, but do clothing business understanding, did not do business in the case of very much, do business is not very good in the case of only see the loss of money . The final pot of friends due to open this store lost several hundred thousand dollars, most of their own savings all together, overdraft card also owed a lot of money.

In essence, the rent is the entity store larger costs, and now most of the entity store business, to rent costs are difficult to earn home, it is not difficult to understand why a lot of stores gradually closed, and ultimately more and more people only to pick a very high profitability of the store, that is, real estate agencies, companies, pharmacies and beverage stores. The only way to get the most out of your business is to choose a highly profitable store, that is, a real estate agency, a drugstore or a beverage store. Even if you pick that kind of store, losing money is not a few

Written in the end, along with a lot of store down, on the one hand, we do not have to blindly follow the wind to open the physical store, nowadays a lot of people in debt is due to blindly follow the wind to open the physical store, blindly following the wind to open the physical store of the adverse effects of the store is closed, and ultimately owed a butt of debt ; in addition to the tip of the We have a store to raise three generations of the period has long been past, the future is not all stores are worth the project investment, only a small number of high-quality stores have a very large investment value.