Summarize is to sum up what you have done, to carry out specific analysis, to make their own thinking more clear, the next action will be handy, the following is organized by me for you "2022 promotional activities summary (selected 6)", for reference only, welcome to read this article.

2022 promotional activities summary (selected 6) (a)

In order to enhance the company's product sales, publicize the brand, give back to consumers, but also in order to in the xx festival is approaching, to further cooperate with the work of our stores in the triumph of the xx festival, our company carried out xx festival promotional activities.

In order to promote different products at different times to achieve the best promotional effect, the promotion is divided into two time periods: First, the direct store fresh meat promotion time: x month x day, x day *** count x days. Second, other promotional time for: x month x start promotions, gifts while supplies last. The promotional giveaways used for different products are different.

Activity Overview:

1, directly-managed stores fresh meat promotion

Directly-managed stores fresh meat promotional area covers the existing xx xx directly-managed stores in xx area, the time is: x day, x day, *** count x days. The promotion method is: Anyone who buys fresh meat in our directly-managed stores with an amount of x yuan or more can receive a couplet. Allocation of the number of couplets for xx, and x month x all sent to the office, the specific allocation of the number of stores by the directly managed stores in accordance with the actual situation of the unified arrangements.

2, directly-managed stores meat products, soybean products promotion

directly-managed stores meat products, soybean products promotion stores for the number of xx, the promotion time is from x month x start. Gift distribution situation: x month x this batch is sent directly to the stores by car. Starting from the xth, the direct stores have not finished the distribution of gifts hot dog sausage is according to the sales staff according to the actual situation of the store to allocate the number and then handed over to the internal staff to bill with the goods sent to the stores, not finished the distribution of the couplets, glass cups, piggy fruit fork is according to the sales staff according to the actual situation of the allocation of the number of good and then follow the car delivery to the stores.

Gourmet franchise meat and soybean products promotional stores have been opened xx stores, promotional time and direct store meat and soybean products promotional time is the same, is from x month x start. Gift distribution: x month x this batch is according to the store to gift are packaged together and then follow the soybean products delivery car sent directly to the store, but there are x stores due to x month x did not call the goods and failed to follow the car to the delivery, then in the morning of x month x to send a car to the first time to send.

Undelivered gifts in addition to hot dog sausage by the sales staff in accordance with the actual situation to the internal staff billing, couplets, glass sets of cups, piggy fruit fork are sent to the office on x month x day, there are offices unified arrangements.

The effect of the activity:

1, further enhance the sales of the store. Through the purchase of a certain amount of the company's fresh meat can receive a set of gifts (couplets x, red packets x) or buy the company's meat and soybean products amount reaches a certain amount can receive the corresponding gift to increase the amount of individual customer purchases and increase the flow of customers in the store, so as to enhance the store's sales.

2, further publicize the company's brand. Through the purchase of gifts to increase traffic at the same time also increase the exposure of the store in the consumer group, increase the consumer's goodwill towards the company's brand, and consumers at home with the company logo and word posted couplets, or in the distribution of red envelopes with the company's red envelopes, would have been a publicity for the company's brand.

3, the food chain franchises are just opened soon, that is, when the festive season sales peak, xx Festival promotions just in this period of time to carry out, to improve the popularity of the food franchise has a great role in helping.

Problems and lessons learned from the experience:

1, directly managed stores meat, soybean products promotions, gourmet franchise meat, soybean products promotions are too tight, coupled with a lack of personnel, resulting in the distribution of gifts of the difficult situation. It is recommended that in the future implementation of the program, as far as possible to set aside a period of time for maneuvering, it is best to be able to draw up the program in the early stages of the convening of the relevant personnel to open a small meeting, so that the relevant personnel to understand the program's time schedule and the relevant work responsibilities, in the implementation of the process of some of the problems that may arise in the preparation in advance.

2, direct store fresh meat promotions this time only arranged to send couplets, the time schedule in x month x and x month x, I went to the store when I learned that this time many customers have already bought a good couplets in the market, so the couplets have been prepared for the couplets of the customer is not attractive. Therefore, it is recommended that in the future implementation of promotional activities, you can prior to the site publicity and layout to inform consumers of promotional time and related gifts, or more arrangements for gifts for consumers to choose.

3, gifts or prizes as much as possible to pursue simple, practical, easy to company distribution, monitoring, but also easy to let customers like. Relevant personnel reflected this Spring Festival promotion, the welcome degree of the gift hot dog sausage is much higher than other kinds of gifts, the main reason is that the hot dog sausage in the customer's view than other kinds of gifts are practical.

4, there is not a comprehensive gift monitoring process, the flow of gifts in the process of activities can not be well monitored. It is recommended that in the future when it comes to giveaways, the number of giveaways to be distributed and the customer's purchase volume associated with the distribution of a certain percentage, so that the promotion does not only stay at the level of the consumer, but also to face the terminal - our customers. In this case, that can improve the customer's 'purchase enthusiasm and better monitoring of gifts.

5, the implementation of the effect is not expected ideal. As the XX Festival is approaching, the company's product sales ushered in the peak period, the relevant business personnel have a lot of things to do, so to a certain extent, reduce the attention to the XX Festival promotions.

2022 promotional activities summary (Selected 6) (2)

In x day activity within the sale of Unicom cell phone experience card x. And Unicom cooperation activities to see, this new marketing model to consumers to bring some novelty, especially xx company in charge of the business hall hanging in the "China xx department store strong combination of shopping to send cell phone experience card" and printed x leaflets, "colorful holiday x department store China x strong combination of shopping to get Unicom experience card". The "colorful holiday x department store China x strong combination of shopping get Unicom experience card" not only to our activities for publicity, at the same time "strong combination" also let consumers feel the benefits.

First, from the above situation

1, media selection:

This activity in the choice of media platforms there are shortcomings, x day advertising and publicity hit, in the eve of the x turnover should be a trend of growth, especially in the promotional activities driven by the turnover growth should be more obvious. From the data, we see that there is a narrow scope of publicity and target group deviation in media selection.

Our main slogan is fashion and leisure, targeting at fashionable women and young groups, in the choice of media should also be selected in the media with a high visibility of the platform. In line with the shopping malls and target groups **** sex.

2, lack of planning:

Promotional activities are organized and implemented under the compulsion of time, although with a certain market base, there are large deviations in the individual activities or the overall direction of corporate development and annual planning. A single activity on the accumulation of corporate brands on the light is unable to do, the heavy is to affect the pace of brand accumulation. Such as this activity in the development of prizes is a reference to the sales record of the best-selling brands, however, in this activity several best-selling brands did not participate, not only affecting the strength of the activity, but also affect the cohesion of the mall.

3, for-profit sector and non-profit sector work coordination is poor:

The floors of the special hall promotions, can not be regularly fed back to the publicity of this information to the outside to the Department of Planning, special hall promotional information into the domestic sales documents, can not play a role in increasing brand customers, the purpose of selling more thinly has become a wishful thinking. Planning Department has lost the support of this information, in the activities of the program development, can not combine shopping mall activities and special hall activities, not only the existence of independence, and even make the activities are isolated, the Department of Sales and agents or manufacturers to negotiate activities to bear the proportion of the loss of position.

4, poor implementation of activities:

An activity, regardless of size, "strategy accounted for three planning accounted for seven," the importance of the implementation of activities can be seen, even if the best strategy, no one to implement, he is still equal to zero. Employees do not know enough about the promotional knowledge of the activities, lack of enthusiasm for the service, the promotion of promotional activities on the lack of skills and vitality, there is no "activities in a large amount of money and manpower investment, turnover, the concept of a substantial increase" in the minds of employees. In addition, activities in the sales process is not a radical program, the sales task is not subdivided, "general management, roughly sales", but also limits the growth of sales.

5, forward-looking and fashionable performance is not enough:

Members of the Planning Department should always go out to understand the latest market information, do a good job of summarizing the information, and more to understand the fashion cutting-edge fashion information.

Second, the next part of the plan

To overcome all the difficulties to avoid the above situation, each activity has the following five elements:

1, accurate market background;

2, careful planning;

3, close combination;

4, close cooperation;

5, toughness;

4, the planning department should always go out to understand the latest market information, do a good job of information consolidation, and learn more about the fashion forward fashion information. >

5, strong execution.

2022 promotional activities summary (selected 6) (three)

Every year to the end of x, the mall will do well. Why do malls pay so much attention to it? Because it is for the shopping mall in the x festival promotional activities in a variety of harvest and the summary of the problem, conducive to the future x promotional activities.

A: store image

As the first step in shaping the value of the brand, the maintenance of the store image is very important. A high-grade, elegantly decorated store with its own good image for the store's merchandise value-added, so a good image of the store is the first step in shaping the brand value of the store to show the grade of the product, to open up the distance with the miscellaneous brands and avoid competition with their low prices.

Two: advertising

Advertising is a powerful guarantee of promotional achievements, dealers and friends according to their own store size.

Activity planning, local conditions for publicity. Strong and scientific advertising is more likely to make up for the shortcomings of the geographical location. Increase promotional efforts, not only can more people understand the content of x promotional activities, enhance brand awareness in the local area, but also to a certain extent to make up for the inherent shortcomings of the geographical location.

Three: customer maintenance

This activity, there are a lot of stores, despite the constraints from the company, the market, their own factors, but still achieved a good result, thanks to the store's customer maintenance work. The good after-sales service of the store can win a good reputation and credibility for it in the local area.

Four: shopping guide ability

Specialty stores a lot of investment in advertising costs, shock discounts and specials launched, the purpose is to attract customers into the store, in order to take this opportunity to deal with customers. Therefore, after the completion of the preliminary work, the next test is the sales ability of the shopper. In addition to specialized shopping guide training, store management should urge and encourage shoppers to consciously use the network and book resources to learn shopping guide knowledge, improve sales ability.

2022 Summary of promotional activities (Selected 6) (4)

This month, x, x in xx held a x days of promotional activities.

The promotion was themed "Coffee Cola, Happy with you", mainly to publicize XX's new product, Coffee Cola, and the event was very successful and made this new product a household name.

These two days were the best weather of the week. The rare weather provided the conditions for a successful event. In the excellent conditions, we built a large stage with the image of Coffee Cola products, invited xx have the strength of the band and dance troupe, the host's humor, the dancers' passionate performance increased product promotion, by the consumer's praise. Around the site, there were x exquisite display tables and x well-dressed promoters who added to the atmosphere of the event. The sun umbrellas that characterize XX's products provided shade for customers and made it easy for them to watch the large-scale performances on site.

The prize area in the center attracted a large number of consumers' attention, and the promotional newspaper marked our prizes: a first prize joy chair; a second prize umbrella; a third prize lunch box; a fourth prize pack of facial tissues. These beautiful, practical gifts for the activities of the increased advantage, increased consumer purchases. Promoters came to the promotional desk early, thoughtful, enthusiastic service was highly evaluated by consumers, promoters wave after wave of publicity has become a beautiful landscape in the crowded pedestrian street. The warm atmosphere at the scene made consumers stop and watch the program while buying and drinking the products. Interactive activities brought our new products closer to consumers. Consumers tasted and evaluated our new products on the spot. All the consumers who drank the new product praised it and agreed that it was a successful new product.

Most of the promoters are college students, providing opportunities for college students to practice, so that college students can contact the society, understand the society, and lay a certain foundation for entering the social work. There is also a portion of the population from the community, for the unemployed people to provide employment opportunities. The promoter's efforts were rewarded with successful results, with sales reaching more than x cases in two days and **** income of more than x million yuan. The company's leadership is very satisfied with the promoter's performance, and commitment to each sold a box to give x yuan reward, outstanding performance there are additional bonuses, this reward increases the promoter's sales motivation, so that its wholeheartedly into the promotional work.

The satisfactory results of the event depended on the leadership's on-site guidance and pre-event planning. The scene with the characteristics of Coffee Cola can not be separated from the leaders and sales staff carefully set up, the overall process of the scene is well organized. At the same time, the performance of the promoters also laid the foundation for the success of the event. Of course, the success of XX can not be separated from the strong support of consumers. However, in this activity, there is a phenomenon that does not highlight the characteristics and advantages of the product. In the promotional activities in the sales of sizable, after the end of the campaign whether there will still be considerable sales is worth considering. xx region of xx and xx two major brands also have a certain strength, we have to take advantage of the product itself and a lot of publicity to increase the status of the product in the minds of consumers. Not only let consumers recognize our products, but also accept our products.

In addition, we should also increase the training of promoters. Every move of the promoter affects the image of the product. In particular, the promotional site, promoters and consumers are face-to-face transactions, promoter's words and demeanor is also a key factor in the success of the transaction. The company can be targeted from the knowledge, skills and attitudes of the three aspects of education, training and training. To improve the comprehensive quality of promoters.

2022 Summary of promotional activities (Selected 6) (5)

xxx supermarket is a large supermarket chain in xx city, xxx supermarket is a sub-supermarket, with xx employees, the "May Day" Golden Week, the supermarket engaged in a large-scale promotional activities, put one-third of the staff into the "May Day", "May Day", "May Day", "May Day", "May Day", "May Day", "May Day", "May Day", "May Day", and so on. "May Day" activities, according to the supermarket would like to use this activity to improve the reputation in the consumer groups, and at the same time would like to grasp a large number of sales during this golden week, and a hundred supermarkets such as the competition to obtain a favorable right to take the initiative. The promotion is divided into three main categories.

First, on-site special sales

On-site sales of five categories, including cosmetics, daily necessities, electrical appliances, beverages, furniture.

Cosmetics are mainly manufacturers directly from the promotional staff and supermarket employees are responsible for, daily necessities are marked price, TV, air conditioning and other home appliances to reduce the price and give a side with the product, a variety of beverages than the usual price is lower than the furniture all play x discount.

Second, the tour publicity gifts

Supermarkets use the sponsors of the car plus supermarkets into the name of the distribution of advertising products (cosmetics and daily necessities) and leaflets.

Third, on-site raffle

Drawing methods and prizes are more flexible, the winning rate of 100%, the use of deformation promotion of various products.

I through a day of observation and understanding, I think this whole activity is more successful, but from my personal point of view, there are still some shortcomings.

I will say my opinion from the following points:

First, advertising

In the advertising words and starting point is not very good, should be changed to the consumer's point of view, advertising the shirt bottom music should also be suitable for most of the consumer's heart, after a different street have to play different music.

Second, the staff enthusiasm

"May Day" Golden Week, the amount of guests increased, the work time will be longer, there will be some employees of the negativity, should be an increase in the national provisions of the staff triple the subsidies, according to the staff, just according to the usual wage processing fee! The first thing you need to do is to get your hands on some of the most popular products and services in the world, and then you can get your hands on some of the most popular products and services in the world.

Three, enhance competitiveness

a Establishment of an innovative system to strengthen their own quality construction, so that the hardware passes, software in place.

b sound management system, a good management system is a variety of supermarket strategies, programs to ensure the smooth implementation of the guarantee, but also a guarantee of continued success of the enterprise. Strive to achieve the supermarket division of labor to fine, clear division of powers and duties, supervision and effective.

c improve the training system, the modern enterprise to people-oriented, excellent staff is the key to survival and development of enterprises. Supermarkets should improve the education and training of employees and welfare treatment system, the establishment of employees into the enterprise first training system, and effective communication with the staff to achieve the people nobility, no matter what, timely education, rewards and punishments are clear.

d Fully utilize the marketing concept, lifting the burden on the minds of the employees, grasp the customer complaint reception and processing, and actively develop the market, consolidate the market.

e Do a good job of logs, monthly journal work, managers must report daily in writing on the status of work and emergencies and processing. Supermarkets should also hold regular staff meetings to summarize experience, staff incentives, development goals and so on.

2022 Summary of promotional activities (Selected 6) (six)

In order to further promote the popularization of financial knowledge in the banking industry, efforts to enhance the financial quality of the public and security awareness, to safeguard the legitimate rights and interests of the vast number of financial consumers, according to the XX Banking Association forwarded to the Bank of China Association of the "Notice on the issuance of the requirements of the", the Bank of my organization in the jurisdiction of the xx x months x to x x months x days "

One, set up a leading group to ensure the smooth development of the activities

In order to ensure that the publicity activities of the division of labor is reasonable, well organized, and appropriate measures. In accordance with the spirit of the document "Financial Knowledge in Ten Thousand Homes", our branch attaches great importance to the establishment of a "Financial Knowledge in Ten Thousand Homes" publicity group with XXX, president of the branch, as leader, XXX as deputy leader, and the main person in charge of each department and each sub-branch as a member of the leadership group. The leading group of "Financial Literacy in Ten Thousand Homes" activities has set up a leading group office, which is attached to the Compliance Department and is responsible for the formulation and implementation of the publicity program, as well as organizing and coordinating the implementation of the activities of the various departments and sub-branches. In order to ensure that the publicity activities in an orderly manner, the branch developed a publicity activities program and issued, requiring each branch to make full use of a variety of means of publicity to expand the coverage of activities to popularize financial knowledge.

Second, fully prepared publicity materials, to ensure that the publicity in place

x month for the "interest rate marketization and deposit insurance system publicity month", in order to ensure that the publicity activities of the various measures to implement in place, the branch of the organization of the publicity activities of the preparatory work of seriously done

x month for the "interest rate marketization and deposit insurance system publicity month", in order to ensure that the publicity activities of the measures in place In order to ensure that all measures are in place for the publicity campaign, the branch has done a good job of organizing and preparing for the campaign, distributing publicity banners, posters, and leaflets to all business outlets, and requesting that all outlets place all publicity materials in place at the first opportunity, opening a publicity area for hanging publicity banners, posting publicity posters, and displaying publicity brochures, and showing publicity slogans on the LED display screen for the month, such as: Deposit Insurance for a Better Life; Deposits Voluntary, Withdrawal Freedom, Deposits with Interest, Deposits Guaranteed, etc. In addition, the branch through the SMS platform, microblogging information platform to consumers popularize interest rate marketization and deposit insurance system related knowledge.

Three, the outlets synchronization, to ensure that the publicity comprehensive coverage

Fuzhou branch of the jurisdiction of the branch of the business outlets as a publicity position, through the business outlets of the LED demonstration screen play the relevant publicity slogans, set up in the business outlets of the publicity point, placed publicity display racks, posted publicity posters, so that the customer feels the The publicity atmosphere of "Interest Rate Marketization and Deposit Insurance System Publicity Month"; by placing publicity folders at the counter, customers can take the first time to read the relevant publicity materials when they are doing business or waiting to do business to ensure that the content of interest rate marketization and the deposit insurance system will be brought to the public to ensure that the financial consumers understand the connotation of interest rate marketization and deposit insurance system in the first time. The marketization of interest rates and the role of the deposit insurance system in the protection of financial consumers.

The XX Sub-branch also went deep into XX village to carry out the publicity of interest rate marketization and deposit insurance system to the villagers, and took advantage of the opportunity of the launching ceremony of XX City Famous Building Materials Promotion Conference to distribute publicity materials to the delegates, and y publicized the content of interest rate marketization and deposit insurance system among the building materials manufacturers, dealers, and management of the building materials market to continuously popularize the financial knowledge among the public, and to enhance the public's attention to the protection of financial consumers' rights and interests. The company's products and services have been widely recognized by the public as being of high quality, and the company's products and services have been well received.

Fourth, summarize the experience, the establishment of a long-term mechanism

After the end of the promotional activities, the Bank's outlets in a timely manner to summarize the scale and effect of the publicity to evaluate the publicity, the number of publicity materials based on the publicity has been carried out in advance, in order to choose a more appropriate publicity time, publicity place for the next publicity theme, the use of more effective ways and means of publicity. Between x month x and x month x, all XX branches of XX branch participated in this Miles of Financial Literacy Campaign, **** counting XX times of publicity activities, XX employees*** counting XX people, about X copies of publicity materials were sent, with more than XX direct audiences, and more than XX audiences were reached by SMS, microblogging information and other publicity platforms, which reached the expected publicity effect. Our branch will adhere to the consumer education service activities in our daily business activities, safeguard the legitimate rights and interests of consumers, so that consumers can really benefit from participating in financial publicity activities.