According to the official website of Jiu Mao Jiu, the group was founded in 1995, and the company's business scope includes catering management, catering distribution services, pastry and bread manufacturing, etc., which is a popular catering chain brand.

The group's business strategy is based on a multi-brand and multi-concept strategy. In addition to the classic "Jiu Mao Jiu Shanxi Noodle House" as a starting point, the group also serves a wide range of customer groups through the creation of different styles of brand services, Jiu Mao Jiu Catering Group's subsidiary, including Jiu Mao Jiu, Tai Er, 2 eggs, Goon, Nawei Uncle 5 brands.