The rapid development of the economy, the improvement of the quality of life of the people, so that the student's life consumption level is also gradually increased. Western diet is changing the eating habits of the country, of which the coffee shop is a representative. The following is what I have organized for you about the coffee syb business plan, to give you as a reference, welcome to read!
Coffee syb business plan chapter 1
Business Overview
Main business scope: coffee: blue mountain, latte, mocha, cappuccino, Italian, Colombian, Brazilian and so on. (Coffee category for the store's characteristics, are freshly ground freshly brewed coffee.)
Alcohol: red wine, wine, cocktails, white wine, champagne, cinnamon wine, brandy, all kinds of beer.
Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango and so on.
Afternoon tea: green tea, black tea, ginseng oolong tea, several kinds of herbal tea.
Dessert: various kinds of exquisite desserts, such as mousse, cookies, cakes, etc.. There are also a variety of flavors of smoothies and ice cream.
Type of business: service
Personal profile of the author of the business plan
Market assessment
Description of the target customers:School students and teachers. Business people in business buildings.
Market capacity or the enterprise's expected market share:1%
The main advantages of the competitors: a larger number of products, a long history of development, abundant funds, recognized by many guests.
The main disadvantages of the competitors: the product model is fixed and inflexible.
The main advantage of this enterprise over its competitors: different business models can be used in the early stage of development, and the most suitable is chosen.
The main disadvantage of this enterprise relative to competitors: little capital, not recognized by the guests.
Marketing plan:
Product: the same
Price:
Espresso
Regular
Medium
Large
Caramel macchiato
24
27
30
Latte
19
22
25
Cappuccino
19
22
25
Mocha
22
25
28
Americano
15
18
20
Refreshing Series
Iced Latte
19
22
25
Iced Mocha
22
25
28
Iced Americano
15
18
28
20Coffee Frappuccino
21
24
Mocha Frappuccino
23
26
Espresso Frappuccino
25
28
Coffee Frappuccino with Caramel
24
27
Mango Tea Frappuccino
21
24
Vanilla Frappuccino
21
24
Chocolate Frappuccino
21
24
Breakfast
McMuffin (Chocolate, blueberry, vanilla, cranberry no) 7- 8
Danish bread $5-8
Lunch
Vegetable pie $8
French sandwiches (tuna, smoked chicken) $15
Sandwiches (tuna, potatoes, Caesar) $10-12
Salads (potatoes, tuna, Caesar) $15-19
Meal kits (BBQ pork, beef with black pepper) $19 Black Pepper Beef) $19
Teatime
Cheese Sticks, Breadsticks $6
Small Biscuits $6-8
Tiramisu $10
Fruit Cups $6
Vienna Black Forest Cake $8
Cheesecake $10
Blueberry Cheesecake $12
3, promotional methods: ① the establishment of a membership card system: the card printed on the name of the member. The discount rate of the membership card is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and others together, and the waiter can publicly call him (her) as * Mr., Miss, they will feel very respected
② personalized service: put some promotional items on the table, the content is about the knowledge of the coffee, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also increase the consumer brand good sense. For a number of consumers to come together with a specialized explanation of the staff. If they are interested, you can introduce them to the names and origins of various types of coffee. You can also let them participate in the process of making coffee
Location:
(1) Details of the location:
Location area (square meters) Rent or construction costs (2) The main reason for choosing this address:
(3) Sales method: the final consumer
(4) Reasons for choosing this sales method: the service industry, unsuitable for wholesale and retail sales
(4) Reasons for choosing this sales method: the service industry, not suitable for wholesale and retail sales
(5) The location is not suitable for wholesale and retail sales
The location is not suitable for wholesale and retail sales.
V. Business Organization
The business will be registered as: Partnership
Proposed Business Name:
Employees of the business:
Number of positions Monthly Salary Manager 13,500 Barista 12,000 Western Pastry Chef 12,000 Business License and Permit that the business will be granted: Type Estimated Cost (yuan) Business License 700 Tax Registration Certificate 100 Health Permit 280 Legal Liability of the business (insurance, employee's salary, etc., taxes) Type Estimated Cost (yuan) National Tax 60 Local Tax 45 Insurance 480/person Salary 7,500 Other Costs (utilities, etc.) 400
Six, Fixed Assets
1, tools and equipment: Kitchen is the oven, steak oven, stove, sink, noodle boiler, disinfectant cabinet
Bar side: refrigerator, sink, ice machine, cake cabinet (optional), coffee machine, etc. 。。。。
2. Summary of fixed assets and depreciation:
VII. Other operating expenses (excluding depreciation and loan information)
Item cost ($) Remarks Rent Marketing expenses Maintenance fees Registration and registration fees Other Total
Coffee syb business plan Part 2
(a) Company Basic information
I. Project name: ? Coffee shop
Second, the scope of business: the face of the vast number of residents
Third, industry type: retail
Fourth, the project investment: about 200,000 yuan
Fifth, the site is set up: Xingtai
Sixth, the project overview: to provide convenience for the customer (to provide coffee, tea, all kinds of snacks), providing part-time college students to meet the civilized People in the metropolis of the pursuit of spiritual needs to provide quality services.
Seven, business purposes:? Coffee House aims to provide all customers with good value for money, fashion and leisure services to customer satisfaction.
(B) products/services
Coffee house not only provides Chinese and foreign classic coffee, such as mocha, blue mountain, Jamaica coffee, fancy coffee, etc., and a variety of refreshments, such as a variety of Chinese tea, a variety of tea, milk tea, health care teas, juices, snacks and so on. Our coffee is never instant, but hand-ground on the spot for good taste and flavor. The Coffee House seeks only to serve, in the spirit of ? Provide the best service at the lowest price? With the tenet of "providing the best service at the lowest price", the coffee house is committed to the four "first-class" services. First-class? (first-class service, first-class environment, first-class varieties, first-class reputation) as the goal, and strive to make? Coffee House has become a resting place for all residents and students.
(C) industry/market analysis
With China's reform and opening up, the rapid penetration of Western culture, the rapid development of China's economy and the improvement of the quality of life in urban areas and the accelerated pace of life, coffee and leisure of this elegant, stylish, romantic leisure lifestyle is increasingly favored by the people, the coffee became one of the world's three major beverages. Numerous discerning investors see the huge business opportunities hidden therein, and we analyze the market according to? Coffee house is about to appear?
After investigation, China's coffee drinks each year, there are about more than 2 billion market demand, of which we can enter the market of about 1.2 billion. The company was established at the beginning of the purchase of coffee and accessories available for customer demand to meet the needs of the rapidly developing coffee tea market, the use of investment in the purchase of raw materials for coffee cooking and grinding appliances solutions, aimed at solving the time-consuming grinding and coffee cooking coffee, most of which relies on imports, expensive, affecting the general level of consumption of the problem.
(D) the current state of the business
At present, the coffee market in Nanjing Jiangning Development Zone is not intense, especially around the residential neighborhoods, there is no corresponding competitors and competitive pressure. Moreover, the location is particularly favorable, both close to the university town, there are close to residential areas, customer traffic and consumption capacity can be met.
(E) financial analysis
(a) Investment Estimates:
A one-time fixed investment: 50,000 yuan (including: 1, rent down payment of 10,000 yuan, 2, renovation costs 20,000 yuan, 3, start-up costs of 5,000 yuan, 4, miscellaneous expenditures of 7,000 yuan, 5, the purchase of equipment and utensils of 8,000 yuan);
Second, working capital and raw materials reserve 700 yuan.
Third, cost control (per month): rent of 2,000 yuan, the cost of materials purchases 5,000 yuan, personnel wages of about 20,000 yuan, according to the different levels of different wages, can not be prepaid 10% of the salary. Subtotal monthly cost of about: 27000 yuan. Average monthly turnover: 45,000 yuan.
Fourth, profitability (monthly): turnover? Cost = operating profit, 45000-27000 = 18000; annual profit: 18000?12 = 216000 yuan
(F) financing plan
50% of the registered capital to the bank loan, and then the remaining by the four shareholders to share. The term is one year. If one of the shareholders withdraws during this period, the shareholder can only hold 5% of the shares.
Store Manager
The store manager is responsible for the overall coordination and management of the work of all departments in the store, supervise the work of the staff, and at the same time, accept the supervision of the surrounding residents and customers, and do a good job of communication between the coffee house and the surrounding residents.
Job Description: Supervise the work of all ministers and staff, inspire the staff's enthusiasm for work, listen to the views of staff. To synthesize and make decisions on the operation of various tasks. On behalf of the coffee house to communicate with the surrounding customers, up to reflect the views and requirements of the staff, down to convey the work required by the school.
Administration and Personnel Department
Main responsibilities:
1, the arrival and departure of personnel related to the handling
2, all kinds of personnel data summary, archiving and management, employee records management
3, employee leave, transfer vacation operations, attendance, audit, statistical operations
4, employee attendance, supervision and payroll Accounting
5, the store's disciplinary inspection of the work
6, do a good job at each meeting of the minutes
7, do a good job of the coffee house each time the hospitality of the celebrities experience records, in order to the next hospitality to learn from
8, the coordination of the department and other departments of the contact
Personnel allocation: the Department of the Ministry of the main, the Deputy Minister of each one, the archivist 1.
Finance and Accounting Department: the implementation of strict financial management
The means to achieve profit and loss control is through? Weekly statement? and? Monthly report? The audit includes sales and customer numbers. The audit includes sales, number of customers, average number of customers, cash over or under collection, cash register operation errors, losses, other business items, prices of food ingredients, wages of timekeeping staff, electricity, gas, water and so on.
Marketing Department
Responsible for the promotion of the products of the coffee house and the promotion of the coffee house and the main consumer? The customer groups between the contact. Its work is directly or indirectly related to the image of the coffee house and customer flow, sales, is an important department.
Purchasing Department
Coffee House Purchasing Department is one of the subordinate departments of the Coffee House, managed by the Coffee House, is responsible for the purchase of all food materials, business items, acceptance ` in and out of the goods record, etc., it is an indispensable and important part of the normal operation of the Coffee House.
Development Department
Development Department is responsible for the development of new products to meet different needs
(C) Company business strategy
The direction of development of our coffee is to be able to make most of the surrounding know about our goods, understand, and come in to consume. To this end, we will do:
High-quality coffee, coffee in the cafe, the composition of the coffee must be very strong, regardless of the type of coffee, if the price of coffee is set on the high side, or coffee quality is poor, the composition of the coffee is not complete, or coffee stock is not enough, etc., will immediately affect the sale of coffee, and naturally, it is not easy to increase the number of regular customers. In the operation of cafes, not only do they have to face competition from cafes in the region, but they also have to face competition from various stores, so it is not easy to increase the number of regular customers. The beauty of the coffee is the basis for the success of the shop. It becomes the basis for the success of the store.
Commodity as a whole strategy for the cafe, but also need to pay attention to often. All of the merchandise-related activities, such as management planning, coffee procurement, coffee development, inventory management, and even logistical merchandise operations, are closely related to the strengthening of the café's merchandising power.
Excellence in service, the most direct, is the cafe service personnel in waiting for customers, to have an elegant posture, and pay attention to clothing, makeup and other instrumentation; reception of customers, there should be appropriate expressions, attitudes and several appropriate response. All attendants should have a wealth of coffee knowledge, timely instructions for customers, but also have the ability to negotiate. In addition, the interior of the store, the attractive and aesthetically pleasing bar, and the lighting of the store should be effectively utilized, and the effectiveness of the advertising media should be further strengthened, as well as the provision of a variety of service facilities. Our goal is to create a loyal clientele for our stores in this area.
Industry and Market
(I) Industry Situation
Due to the huge market in China and the promising growth prospects of coffee consumption, China occupies an important position in the world coffee industry's overall strategy to expand demand. The potential coffee consumers in China are about 200 to 300 million people, which is already comparable to the current market of the United States, the world's largest coffee consumer. At present, the coffee consumption of Chinese people is still small, but the growth momentum is very impressive, the annual growth rate of China's coffee consumption is 15%, while the annual growth rate of the world's coffee consumption is only 2%. Coffee in the Chinese market is facing a thousand years of tea drinking tradition of a great challenge, so in the Chinese market promotion and publicity is very important, and must be taken in other Western countries, unlike the promotion and publicity means.
(D) revenue (profitability) model
The mass of professional services content, is the current direction that can be considered. Coffee shop is to make a profit, it and ordinary goods like all have to have a core product or service, and this product or service is real, not virtual, is able to operate a highly specialized division of labor system. Our coffee shop by providing quality products coffee, a variety of tea.
After analyzing, we can know that our customers are basically the residents of the surrounding residential areas and some students. Because of the different spending power, so we provide different price points for different groups of people. Our coffee house can be based on income levels, gender, age, consumption hobbies and other market factors, accordingly provide customers with satisfactory drinks and services.
(IV) Market Planning
Forecast of the company's sales revenue in the next 3 to 5 years (in case of unsuccessful financing) (million dollars)
Year Year 1 Year 2 Year 3 Year 4 Year 5
Sales revenue 10 15 20 25 30
Market share 0.1 0.15 0.2 0.25 0.3
Company's sales revenue forecast for the next 3 years (in case of successful financing) (million yuan)
Year
Sales revenue 15 25 35 45 50
Market share 0.2 0.25 0.3 0.35 0.4
Marketing strategy
(a) Target market analysis
I. As China's reform and opening up With China's reform and opening up, coffee culture has become popular in China
Whether it is freshly ground coffee beans or just brewed hot coffee, it exudes a rich aroma that is intoxicating. As a part of the Western lifestyle, coffee has officially entered the Chinese family and life: in many cities in China, coffee shops have sprouted up along with the growth of coffee culture, becoming a new consumer fashion for people pursuing a quality life and decorating the urban style.
Second, China's coffee market is huge, is expected to become one of the world's largest coffee market
Just because China's coffee market is in its infancy, the growth rate of China's coffee consumption is amazing, which means that a huge opportunity has come down, meaning that there are more opportunities, a greater return on profit space. And this undoubtedly gives many plans to open a full of mood, romantic, cozy cafe insights to bring new opportunities for development.
(B) analysis of customer behavior
With the rapid development of coffee in China, coffee is no longer just a drink, it is gradually linked to fashion, taste, reflecting the high quality of modern life; or friends to talk about the heart, or business meetings, or leisure, in a cup of coffee filled with music. Today, in many major cities in the country, coffee shops have been seen, many young people have become enthusiastic advocates of coffee.
(C) marketing business plan
1, price positioning
? Coffee house for the groups include: the majority of the surrounding residents and, students and faculty in the university city, in which the surrounding residents as the main consumer groups, but at this stage the general white-collar workers and other office workers do not understand our coffee house. Therefore, in the early stage of opening, without lowering the grade of the coffee house, to ensure that the cost of income under the premise, as well as the consumption level of the consumer groups and consumer object considerations, soft drinks (such as Coke), fruit juice, milkshake, ice cream, some of the coffee prices will be appropriately adjusted downward, the profit margin accounted for 50% of the cost of the fruits, platters, snacks, profitability accounted for 60% of the cost of the class. But high-grade consumer goods such as wine, cocktails, branded coffee, etc., due to reduce the price will give a person style, class, and quality is not high illusion, so the price positioning to profit margins accounted for 65% of the cost of sale.
2, management concept
(1) respect for the independent personality of the catering staff
(2) under the management of a level: the superior to the lower level of the planning and management, the lower level should be subordinate to the superior's work guidance, and try to complete the task issued by the superior.
(3) Mutual Supervision: Management supervises the work of the employees, while the employees can give their opinions or insights to their superiors.
(4) to create a collective atmosphere: both on the subordinates feel the discipline of the coffee house, but also care for the staff, so that employees feel the warmth from the collective, which is conducive to strengthening cohesion and improve the enthusiasm for work.
(5) fair treatment, equal treatment, each to the best of his ability to play a talent
Remuneration system: hourly wage system
Different types of staff time on the pay is different; the use of this system is more flexible, you can accurately record the working hours of each staff member to accurately calculate the salary of the employee.
Work shift organization: fixed single-shift system
In addition to fixed staff, for part-time, in the beginning of the recruitment of personnel, we will first figure out the availability of each candidate's time period (including the day of the week and the day of which time period is free) and then based on the time period to determine the staff for each day of the week.
Personnel assessment: from the moral (moral cultivation), ability (level of business knowledge, innovation), diligence (collaboration, responsibility, aggressiveness, discipline, attendance), performance (efficiency, quality of work) four aspects of the staff and management to carry out a fair and impartial assessment of the incentive system for bonuses and other evidence.
(1) Assessment of staff
We will specify a set of indicators system. For example, for employee work attitude, we will examine the indicators from career, enterprising, responsibility and sincerity. There are several levels of performance under each indicator, and each level has a corresponding score.
1, the establishment of the collar, service, food and other positions, to ensure that there is a post, there is a place, there is a service; service standardization, the program is perfect, our cafe is open 24 hours.
2, on duty service personnel to do grooming, instrumentation neat and tidy, in line with the requirements of the "Employee Handbook".
3, skilled in foreign language reception, service to foreign guests.
4, laying and setting the table in line with the rules.
5, the strict implementation of the use of tray service, it is strictly prohibited to use the hand holding the cup directly service guests.
6, the menu in English and Chinese, excellent printing, clear handwriting, no damage and no creases.
7, business peak period, to ensure that the guests of the refreshments within 2 minutes on all, business peak, to ensure that the guests of the refreshments within 5 minutes on all.
8, to maintain indoor cleanliness and hygiene, desktop without floating dust, no garbage on the ground, the ground without smoke stains.
Coffee syb business plan chapter 3
First, the reason for entrepreneurship
As people nowadays live in a faster and faster pace of life, the competition is becoming more and more intense. People's mental stress is also increasing, not much leisure time every day, can have a quiet and comfortable location, sit down and have a drink, and friends to chat and relax, has become more and more people's choice.
And in this case, the coffee shop is undoubtedly a good choice, there is demand for consumption. Cafe style, the flavor of coffee, and coffee shop with the soft music. All make the coffee shop can largely relieve people's pressure, bring people a comfortable feeling. And the young point of the student family, undoubtedly also to like this romantic atmosphere.
But the high-end cafe consumption is too high, and is not suitable for most people to enjoy a short period of leisure, and can not well meet the needs of some guests quickly takeaway. So the small cafe can better meet the needs of most people for the cafe.
Second, the choice of address
The location of the cafe, should be in the schools, companies, businesses are concentrated in the vicinity of the place. Site selection should not be too publicized in the downtown area, and not far from the downtown area of some of the streets are not remote, you can meet the demand, while reducing the cost of rent, and will not affect the flow of customers.
Third, store decoration
Small cafe decoration should be used in the form of card, and most cold drink stores, but also need some different. Come to the cafe to consume the group, most need a relatively quiet environment, you can chat and talk with friends without the influence of other guests, so it should be installed into a compartment with a wooden board, curtains separated. Seats should be comfortable, the overall color tone is not too warm, can not let the guests feel lively. To allow guests to achieve the effect of relaxation, both physical and psychological.
The card seat can be divided into 3 categories, single card seat, couple card seat and multi-person card seat. Single card seat is convenient for some guests to find their own space, couple card seat is suitable for most of the young couples, and multi-person card seat can provide guests with collective consumption, relaxation, and discussion space.
The overall light should not be too strong, and should avoid places where the sun is too strong.
The overall size of the control in the 100 square meters or so, too small is easy to give customers a sense of oppression, too large is easy to cause a waste of space, but also not conducive to cost savings.
Fourth, staff selection
Small cafes do not need to hire too many people, 4 people 3 shifts plus a store manager can not be suitable for temporary staff, but there can be 1-2 long-term part-time, part-time students are mainly responsible for the work of the weekend, not only is conducive to the rest of the weekend staff to reduce the pressure on the staff, but also to the university students to provide jobs, and part-time employees can reduce the cost of operation. Operating costs. But part-time employees need to be careful to choose, must be long-term. Otherwise, it may increase the cost of staff training and play the opposite role.
Employees need to dress uniformly, with a good attitude and a smile. Female employees should not wear too much makeup. Need to require standard Mandarin communication.
Fifth, the main customers
Café consumer groups are not fixed, while the consumer groups are wide enough, every class of people may become potential customers of the cafe, but mainly students and young white-collar workers.
Sixth, the store products
Café products should contain drinks, and some exquisite freshly baked food.
The choice of drinks, coffee and freshly squeezed juice. It is not easy to have too much variety to give customers a sense of specialization. And
There should be both hot and cold options. The types of coffee should include cappuccino, latte, mocha, espresso and other popular coffee types. There is also a need to have a signature coffee, to increase the fame of their own coffee shop, but also to give some customers who do not have a specific coffee consumption point of view an easy to accept the choice. At the same time there are two options for takeaway and in-store consumption, in-store consumption using exquisite coffee cups, different types of coffee using different meal cups, takeaway should be used to unify the takeaway paper cups with a small store logo, to improve the visibility of the coffee shop.
And the food category contains freshly baked muffins, freshly baked cupcakes, chocolate cake and other delicate food. Not easy to have staple food, small cafe main purpose for the guests to mention enough for a leisurely rest time, used to relax, and communication. It should not become a place to eat and eat. Although the loss of guests to eat consumption, but can make more guests to produce a sense of identity, bring more after-dinner customers, as well as unlimited business hours throughout the day. At the same time to avoid the guests of the coffee shop to produce clutter, unprofessional aversion.
At the same time the store should have wifi to provide customers with work or entertainment.
VII. Store investment
Rent 30,000/year 100 square meters Employee wages 2500-4000/month
Part-time employees 40/day Accumulated half a year bonus.
Shop decoration 100,000, including the card seat cubicle bar store accessories
store investment 100,000, including coffee machines, air conditioners, roasters, cash registers, computers, tableware
Eight, profit return
annual turnover of 250,000-300,000
annual operating costs of 130,000-15,000, including raw material purchases, expenses, and staff wages, annual profit of 12-15,000, annual net profit of 10-13,000, including the purchase of materials, expenses, and staff wages, annual profit of 10-13,000, including the purchase of materials, expenses, and staff wages. 150,000 annual net profit of 100,000-130,000 payback period of 3 years
Nine, the development of business