Most of the companies affiliated to the company are "time-honored Chinese brands" with a long history, distinctive local characteristics and a good reputation. In recent years, governments at all levels attach great importance to time-honored enterprises and have successively issued some support policies. However, due to historical reasons, time-honored brands still face some practical difficulties.
(1) Time-honored enterprises have a heavy historical burden, backward hardware facilities and outdated equipment. Most of the original business outlets are in the old city, and they need to invest a lot of money to upgrade and upgrade, resulting in tight development funds for enterprises.
(2) The demolition and reconstruction of time-honored outlets caused by the government's demolition and reconstruction project, as well as the problems of directly affiliated public houses caused by historical reasons, are constantly emerging with the demolition and reconstruction of outlets, which has extremely adverse effects on the company.
(3) In the search for new business outlets, it is difficult to coordinate the prominent contradiction between the high market rent and the generally low profit margin of the catering industry.
the above problems have a certain impact on the scale development of enterprises, which is fundamentally not conducive to the good operation of enterprises, and is not conducive to the strength and sustainable development of enterprises.
At the same time, the company has not been refinanced since its listing, and the company's financial situation has been very tight, with a heavy financial burden. The financial shortage has become one of the main factors restricting the company's development.