I believe that many friends will choose to eat hot pot when they go out for dinner, which can satisfy most people's tastes and is very lively. In China, there are many local hot pots, such as Chaoshan beef hot pot, Chongqing Jiugongge hot pot and so on. I don't know if you still remember a hot pot restaurant called Little Sheep.

Little Sheep Hot Pot, as a brand in Inner Mongolia, once spread all over the country with its Inner Mongolia characteristics, and had thousands of branches in China, earning billions a year. It was called the "first brother in the hot pot industry" in China, but it was hardly seen in the street after it was acquired by Yum!, and its position in the hot pot industry was replaced by Haidilao.

Zhang Gang, the founder of Little Sheep Hot Pot, decided to start his own business after graduation, so he turned his attention to the hot pot market. He opened a local hot pot restaurant with local characteristics, and the business was not bad. After experiencing this small success, Zhang Gang decided to continue to promote his hot pot restaurant to more places. Slowly, the brand Little Sheep became famous in China, and many people came here to try it.

Little Sheep was so popular that it opened a new franchise store in three days. After only three years of establishment, the daily turnover has reached the peak of 1.7 million, and there are thousands of chain stores in China. Little Sheep, which is in full swing, has achieved a high annual income of 4.33 billion, becoming a champion enterprise of domestic local catering.

Unfortunately, it didn't last long. Because of the management's decision-making mistakes, Little Sheep gradually declined. At that time, Zhang Gang wanted to improve the image of Little Sheep by increasing the joining fee. But as a result, franchisees are reluctant, and many franchisees' negotiations with Little Sheep have broken down. Then there is the entry of Yum! Brands. People all know that Yum! Brands can be said to be the leader in the catering industry. However, since it entered Little Sheep, it has been interfering with Little Sheep's company marketing, disrupting Little Sheep's market plan.

Later, with the rise of other hot pot brands in China, this situation of internal troubles and foreign invasion led to the little sheep falling again and again. In recent years, Little Sheep has started its own transformation plan and tried to integrate into the circle of young people. Whether it is decoration or service, it is mainly based on the needs of young people. However, I'm afraid it's not easy for Little Sheep to rise again.