1997, Hongkong returned to China and was renamed "Fenfen", which means "the country is prosperous and the nation is blessed".
In 2000, China's economic development was in full swing. Mr. Zhang Hanshan, who is over 500 years old, has the idea of going south. After consulting with his family, he closed the well-run noodle deli and went south with various gourmet recipes collected for many years. After two generations' efforts, he finally succeeded in the family business.
In 20 19, the old man handed over the recipes of cooked rice noodles collected for many years to Zhang Yunkai, his grandson who returned from studying in Australia and has always been interested in catering and agricultural entrepreneurship, and completed the trademark registration of "Mianmianfu" on 20021.
In August, 2022, after nearly three years of research and preparation, "Fenmianfu" won the favor of many investment and financing institutions with a brand-new platform model of production and financing, and won the start-up capital of/kloc-0.00 million seed round on the day of the road show;
From June, 5438 to February, 2022, the first physical model shop of Fenmianfu was officially unveiled in Beijing. After three years of product development, the supply chain sent the products to the first store. Brand marketing center and operation management center were formally established.
The flagship store of Fenmianfu brand pioneered the overlapping business model of "white+black" 18H, which deeply integrated and integrated the mass restaurants and night economy pubs from the characteristic products to the consumption scenes, so as to meet the dining needs of consumers during the day and meet the social needs of young consumers in the form of night pubs. "White+Black" not only fully overlaps and freely switches from time to scene, product to mode, but also meets the consumption needs of consumers in different periods.
The brand-new "white+black" 18H overlapping business model of Fenmianfu not only fundamentally changed the business form and consumption scene of traditional catering stores, but also combined the industrial layout and fission thinking in categories and brands to truly achieve six products in one store and collect money 24 hours a day; It not only enriches the choice of consumer groups, but also completely breaks the industry problems that it is difficult to open a store, copy and expand!