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1. typesetting
I think typesetting is the most important thing, and good typesetting is the icing on the cake. Fans will notice your typography as soon as they open your article. If your typesetting is messy and the whole word is together, who else wants to read it?
There are many useful tools about typesetting, such as Xiu Mi, Yi Ban, new media manager …
Because I often use my mobile phone to edit, I think Xiu Mi is very convenient.
My typesetting is very simple, the spacing is 1, the spacing is 1.75, the two ends are indented by 32, and the text should not exceed four lines, plus my plug-ins at the beginning and end (be careful not to change them after forming your own style).
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2. Title
Headlines are an important tool to attract people to open. The quality of the beginning of an article has a great influence on the reading volume.
Therefore, everyone pays attention to novelty when heading, and there are many routines for heading.
For example, your official WeChat account is aimed at college students. You can write about college students, you must not know … or xxx, you must …
You can step on hot spots or push back the content of the article.
There are many routines about the opening credits, so I'll talk about them in detail next time.
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3. Content
Content is the key for fans to keep reading. There is no way to change the style of writing in a short time, so you must accumulate more and observe more at ordinary times.
The content is best to step on hot spots, causing fans to sing bad.
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4. pictures
Inserting good pictures in the article will not make readers feel visual fatigue.
The picture must also be the same as the article.
Usually you can organize different pictures into different folders.
Find a suitable picture after writing the article.