Evaluation of good and bad in addition to affecting the conversion rate of goods, as well as competitiveness, more importantly, can affect the source of your store, why do I say so Tell me about my experience: I bought a customer a while ago because there is no timely response to the other party slammed me a bad review, resulting in a lot of customers to buy things will ask me a lot of questions and then do not buy a single or even a lot of people pay to see the bad reviews of my background. I background of the poor evaluation are refunded, resulting in a period of time because of the evaluation of the problem of no turnover from the platform on the default of my not quality goods, nature does not give me recommended sources, a 'store' no source of how desperate believe I do not have to say it This is an evaluation of the impact can be big or small.