"Competitors" is not all catering enterprises are competitors, competitors are those geographically close to the location, sales of food and service levels, grade similar or similar, similar consumer groups of catering enterprises, the enterprise to understand the various aspects of the opponents and their respective Advantages and disadvantages of the situation to analyze.

Analysis of food and beverage products, food and beverage products, including corporate equipment, facilities and service expertise, and its own strengths, and to identify the entry point, along the target direction, and then formulate product business strategy.

Target object analysis: the source is the fundamental source of catering in the market foothold, in order to survive and develop, we must understand the enterprise's target group of guests. The basic guest source is the bottom of the guest market, and the potential guest source is the development of another target.

As in the suburbs of the farm, the business is very hot, because of its own positioning of the source from the urban car family, and the sale of varieties of more of its own farm characteristics, catering to the needs of modern people back to basics, and therefore popular is expected, but also confirms the development of catering enterprises must have a detailed analysis, in order to be able to stand on the market.

2, market positioning

Market positioning is commonly expressed as the orientation of the business services to the target market source for the center to occupy the point, but also enterprises to guests to show the image of a specific weathervane, as some of the high-grade routes, of course, well-decorated; to the general public as the goal, usually in the dish varieties to work, to seek their own sources of customers, while the decor is relatively speaking, a slight focus on.

Food and beverage enterprises in the establishment of the parties on the basis of segmentation, before the implementation of the decision of market positioning, so that enterprises have "avoidance of heavy and light" room for maneuver.

For example: Determine the selling points of the enterprise's sales products, channels to meet the needs of guests. It is also important to determine the impression that the company gives to its customers and to establish its own service standards, and at the same time, to promote it using appropriate marketing to emphasize its business characteristics.

Newborn catering enterprises in the market to find a market niche positioning, select the market has not yet been met by other industry segments as their target market, I believe the chance of success coefficient is much higher.