Ali's "Boxma Xiansheng" entered Sichuan to promote employment

On April 4th, the research group of School of Labor and Human Resources of China Renmin University released the report "Research on the Employment Absorption and Driving Capacity of Alibaba Retail E-commerce Platform (2117)". The data shows that in 2117, the total number of jobs created by Alibaba's retail ecology reached 36.8 million, and the average monthly income of e-commerce staff of over 61% of the businesses interviewed exceeded 6,111 yuan. The number of jobs created by Alibaba's e-commerce platform is not only quantitative, but also quality.

This report once again shows that the new economic model represented by e-commerce is showing its powerful role as a reservoir of employment. Experts believe that the digital economy represented by Alibaba's new retail in China is booming, and the development of these new economic forms can solve the employment problem in a targeted manner and effectively promote the development of people's livelihood. These contributions are more worthy of recognition besides creating jobs.

Latest data: Alibaba e-commerce platform drives 36.8 million people to obtain employment

Alibaba retail e-commerce ecosystem covers e-commerce platforms covering more than 511 million consumers such as Tmall and Taobao, making it the largest retail platform in the world. The platform has generated 14.15 million transactional employment opportunities, which is the scale of employees directly engaged in retail work on platforms such as Tmall, Taobao and Juhua.

as the most important service category, retail industry has further promoted the upstream R&D, design, manufacturing, downstream express logistics, after-sales service and other links. According to the calculation of the research group, Alibaba's e-commerce platform has also generated 22.76 million driving employment opportunities (including 5.43 million supporting employment opportunities and 17.33 million derivative employment opportunities) in the above retail-related fields, and the important contribution of e-commerce to the real economy of China is even more prominent.

among the business categories of Alibaba's retail ecology, the transactional employment opportunities driven by clothing, shoes, hats, needles, textiles (3.54 million), daily necessities (2.29 million), household appliances and audio-visual equipment (1.13 million) are in the top three.

the report found that the e-commerce business volume of the interviewed merchants has increased rapidly in the past three years. 43.8% of merchants' e-commerce business volume has an average annual growth rate of more than 51%, of which about 1/4 merchants' e-commerce business volume has doubled in average annual growth, and the growth vitality is very strong. In addition, the average monthly income of over 61% of the e-commerce employees surveyed exceeds 6,111 yuan, and the employment opportunities created by Alibaba's e-commerce platform are not only quantitative but also quality.

The strong employment absorption capacity of Ali e-commerce platform has also directly promoted the increase of employment in the whole industry. According to the China Employment Research Institute's China Employment Market Prosperity Index (CIER Index), in the fourth quarter of 2117, the CIER index of the Internet/e-commerce industry was 11.24, which was 14 times that of the industry with the worst CIER index.

interestingly, influenced by the employment absorption capacity of Alibaba platform, Hangzhou, where its headquarters is located, has also become a gathering place for e-commerce talents.

According to the data of Hunting. com, in the ranking of the net inflow rate of talents in major cities in China in the first half of 2117, Hangzhou ranked first with a net inflow rate of 11.21%.

Sichuan sample: fresh box horse enters Sichuan to promote new employment

In Alibaba's ecology, a new cross-border retail species "fresh box horse" appeared in 2117, which transformed the general fresh supermarket into an experiential consumption center in the era of mobile internet through commodity reengineering, technology reengineering, process reengineering and logistics reengineering. Around the "catering experience+fresh supermarket retail+store-based distribution", a new retail model room was built.

In the past year, running all the way, the new retail benchmark of Ali, opened 35 stores in 9 cities across the country. Boxma Xiansheng not only created high-quality employment for the enterprise itself, but also radiated commercial benefits to the upstream and downstream supply chains and surrounding commercial facilities.

Taking Chengdu Boxma Xiansheng Hongpailou Store as an example, it inherits the supermarket category of Boxma "fresh+semi-finished products+cooked food catering" and introduces more formats such as flower shops and Tmall supermarkets, which is a new retail complex integrating "fresh food supermarket+e-commerce+catering+logistics distribution". The store is equipped with 251 people, including manager, chef and catering service, warehouse picking, counter service and distribution.

This employment situation also surprised Ran Lichun, president of Sichuan Chain Business Association. "We often say that new retail is harmful to the real economy, and the most prominent performance is the saving of labor costs by new retail." Ran Lichun said, but in a traditional shopping mall with the same area as Boxma Xiansheng Store, the number of employees is actually only one third of the former.

Compared with traditional snacks, fresh box horses create higher quality jobs. It can improve employees' digital ability, and staff management is based on "encouraging culture" and "taking customers as the center rather than goods". The traditional retail "service goods" require employees to have strength, mainly in the ability to move and code goods; Box horse new retail "serves customers", uses equipment to move goods, employees serve consumers more, and attaches importance to "interactive ability".

Boxma Xiansheng not only creates its own employment, but also radiates commercial benefits to upstream and downstream supply chains and surrounding commercial facilities. Hou Yi, the founder of Boxma Xiansheng, said that the first mission for Boxma Xiansheng to enter Sichuan is to supply local agricultural products, and he hopes to make good agricultural products in Sichuan into various forms and send them to Boxma all over the country. "We hope to work with all agricultural cooperatives in the future to formulate standards, formulate industrial chains, set prices and do a good job in supply standards." This has indirectly created a large number of new employment opportunities for new agriculture in Sichuan, which is different from traditional agriculture.

Expert opinion: The contribution of the new economy to improving people's livelihood through employment is worthy of recognition

Wu Qingjun, director and associate professor of the School of Labor and Human Resources of Renmin University, believes that historically, technology has always been the creator of employment opportunities, but new jobs may not appear immediately or in the original position. Technology often leads to "new needs are met" and "learning cost" is reduced at an accelerated rate, thus reducing the total social cost and expanding the total social consumption. At present, China's digital economy, represented by new retail, is thriving, which leads to the expansion of market radius, the refinement of division of labor, and the emergence of new employment forms. This new employment is more characteristic of China's new era and more popular with the younger generation.

Song Jin, deputy director of the Global Governance Office of the Institute of World Economics and Politics, China Academy of Social Sciences, said that job creation is an important contribution made by the new economic form to China's employment field, and targeted solutions to employment problems and improvement of people's livelihood are more worthy of recognition.

Song Jin said that in the process of solving the employment problem, from the perspective of policy makers, international experience and China's development stage show that the difficulties in employment work include the adjustment of employment structure brought about by industrial structure transformation, the placement of laid-off workers involved in supply-side reform and capacity reduction, new employment problems such as college graduates, and employment problems of vulnerable groups such as women with disabilities.

"According to the report released by Renmin University, the jobs created by the retail e-commerce platform are more for young workers, workers with higher education, no discriminatory threshold restrictions for vulnerable groups such as women and the disabled, and more flexible employment forms." Song Jin believes that all these characteristics show that, in addition to the number of jobs, the employment opportunities created by the new economic form flow more to the key groups concerned by the policy.

in addition, from the perspective of individual workers, people pay more attention to the quality of employment besides realizing "employment". This includes working hours, income level, distance from home, training opportunities, sustainability and so on. Taking the e-commerce platform pointed out in the report of Renmin University as an example, the new economic form provides a choice space for individual workers in solving the problems of family separation of rural laborers, the prevalence of left-behind children and the low quality of employment. This space is difficult for the government to reach through the public employment policy.

"Employment is the biggest livelihood, and creating jobs is not the foundation of people's livelihood. It is a higher goal to achieve social and personal development through the improvement of employment." Song Jin pointed out that from this perspective, the development of the new economic form can solve the employment problem in a targeted manner and effectively promote the development of people's livelihood. These contributions are more worthy of recognition besides creating jobs. ;