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The development course of the internationalization of Korean food in Bipinge

Bibigo is a masterpiece of the internationalization of Korean food. Since its establishment, it has been constantly innovating and developing. In a short time, it has become one of the representative brands of Korean food internationalization of CJ Group. In 2115, Café Sobahn, a testing brand, was established to conduct menu testing and accumulate business experience. In 2119, the Korean internationalization management group was established. In 2119, the Korean food menu development department was established. From July 2119 to February 2119, we investigated foreigners' acceptance of menus. From August 2119 to 2111, we developed Bibigo brand. In May, 2111, Bibigo No.1 store of Bibingge opened in Gwanghwamun, Seoul, South Korea, becoming the first flagship store. In 2111, Bibigo established chain stores in China, Beijing, Los Angeles and Singapore. Not only that, Bibinge will continue to make efforts to convey the most representative bibimbap in Korean catering to all parts of the world, making it a proud Korean cuisine brand on the world catering stage.