One, limited time limited special activities
In a specific time period to launch a limited number of special product sales, is a pull up the queue of popularity is very effective promotional techniques. In Tianjin, a relatively hot chain stores, often use this promotional technique. When the opening of new stores, store celebrations, New Year's festivals, the store will certainly organize limited promotional activities. Such as: the first day of the event, the signature drink two hundred cups of special price, a cup of only one dollar, the second and third day of the event is the signature drink two hundred cups of special price, a cup of only one and a half. And to be able to make this limited time special offers to create such a good effect, the main reason? The key element of "limited time".
Three consecutive days of signature drink specials, the store is selected at 12:00 a.m. and 5:00 p.m. two hours to sell one hundred cups each, and each queuing consumer is limited to one cup. This attracted many consumers to queue up in front of the store to grab the bargains and enjoy the benefits.
It is worth noting that these two hours are when office workers go out to eat at noon, and in the afternoon when students get out of school and office workers get off work, so there are more people passing by on the road.
And if your store is located in a business district where foot and vehicular traffic are very frequent, then this will attract the attention of most people. People passing by will wonder, what kind of store is this? Why are there so many people lined up in front of the store? Waiting to see clearly is your store, will be the first time to feel that your store is more powerful, there are so many consumers door to door to consume, and ultimately to your store to stay a good impression, so as to form a kind of virtuous cycle.
Two, specific qualification sales
Some chain stores often use "part of the product only members of the sale", "members of the exclusive special price" promotional means to attract consumers to join the membership to become a loyal customer. When the number of members accumulates to a certain number, price reduction promotions will be held regularly or irregularly for members to attract members to the door, thus creating a bustling scene of consumers flocking to the store.
Commonly, members receive freebies for joining the club, members enjoy special prices for purchases, and a "Membership Week" special is held every quarter to give back to those who have memberships. During the event, consumers with a membership card to the store can get free gifts, the store sells goods in addition to promotional materials on the members of the special price, there will be a lower price, more favorable products.
Ganqi Foods has launched the "Grab a Gump Card" campaign on Weibo and WeChat platforms many times during different holidays, which not only promotes consumers' early consumption, but also fosters the habit of buying Ganqi Foods' buns without making change and swiping their cards to consume the buns.
Three, exclusive gifts to attract customers
If you can get exclusive, rare, attractive gifts, and then organized consumption full send or set point to send promotional activities, you can attract many consumers to shop, and even willing to wait in line.
McDonald's restaurant first full consumption can be added to the special price to buy a limited edition, exclusive shape of HelloKitty dolls, in the first launch set off a frantic queuing to buy the trend. I once ate Big Macs for a week in order to collect a set of limited edition dolls.
I don't know if you still have any impression, in my school days once in order to set up a unified small raccoon instant noodles in the Water Margin card, a meal time to go to the kiosk to buy instant noodles, at that time in order to be able to set up a whole set of cards, and even to the degree of obsession, there was a time when the editorial open the bag of instant noodles, and found that there is no card inside, the editorial was angry to go to find the boss of the kiosk to theory, the results were known to the teacher, and also asked the teacher to go to the kiosk to the theory, and then to the kiosk. As a result, the teacher knew about it and invited the parents. (If you have the same experience when you were a child, then give us a nod to our childhood!)
Recently, Tianjin, a fast-food chain launched to buy a set meal to send "Maruko good learning stationery doll", whenever the noon class, I can often see the doll to throw away the box lunch students.
Four, on-site production, exclusive fresh visible
On-site production, semi-open, or even open kitchen in the current catering industry is also common.
Din Tai Fung and Ganqi Food are industry leaders in open kitchens with on-site production. The pursuit of fresh and delicious, exclusive distinction, are modern consumer trends. In front of the customer "now do", will give consumers a "tailor-made for the individual" sense of honor, coupled with the consumer's personal eye bet, there will be "just out of the oven, the freshest and most delicious! "The company's website has been updated with the latest information on the company's website.
Live production of this way to improve consumer satisfaction and vanity, can help businesses that earn money and earn the popularity, if feasible, I hope that friends can change the mode of operation, the use of this kind of now do the way to cater to the psychological needs of consumers tend to.
What needs to be reminded here is that most consumers are old-fashioned and forgetful. With the passage of time, if there is a period of time there is no reason, any activity can be prompted to consumers door to door, they may gradually forget your store. So the promotion is also valuable to adhere to, only regularly organized promotional activities, in order to continue to stimulate consumers, awaken the memory of consumers, remember that there is your existence.