The self-operated live broadcast room of Tmall Supermarket is one of the first live broadcast rooms for assured consumption in Hangzhou, which has developed well. According to Zhu, since the beginning of this year, Hangzhou, Ningbo and other places have promoted the pilot work of assured consumption construction in the field of online shopping. Hangzhou announced the list of the first batch of cultivating units for assured consumption live broadcast rooms, and Tmall supermarket's self-operated live broadcast rooms are on the list. In addition, in order to help the platform economy and the healthy development of live broadcast e-commerce, and promote the construction of safe consumption live broadcast rooms and green live broadcast rooms, in March this year, Hangzhou issued the first local standard of Management Specification for Safe Consumption Live Broadcast Rooms, built 37 safe consumption live broadcast rooms 137, and launched 15 demonstration experience points for safe consumption live broadcast rooms such as Tmall Supermarket.