The main reason is simple-the threshold of catering industry is low.

For many entertainment stars with limited knowledge and cultural level and insufficient entrepreneurial experience, catering, a "money-rich" industry, has low barriers to entry, controllable costs, easy replication and quick return of funds. Even if you don't understand the development and operation management of dishes, you can hire people directly or hand them over to your partners.

The flow and topicality of the stars will easily bring popularity to restaurants, which has great advantages in publicity compared with other ordinary restaurants. Therefore, investing in restaurants is a simple, direct and easy-to-achieve sideline for stars.

which category is favored by stars?

through the statistics of star restaurants, we get the proportion of each category: hot pot accounts for 1.36, local food accounts for 1.24, creative food accounts for 1.16, other food accounts for 1.16 and dessert accounts for 1.8. It is not difficult to see that "hot pot" is very popular with store stars. As a kind of food with a wide audience, hot pot itself has a large number of loyal customers in the catering market, and in recent years, the consumption of hot pot has also shown an increasing trend year by year.

According to the 2115 China Hot Pot Big Data Report released by public comments, the consumption attention of the hot pot market has kept rising for five years.

therefore, on the one hand, the choice of hot pot conforms to the market demand, and on the other hand, it is also out of consideration of cost and management: compared with creative dishes and home-cooked dishes, hot pot is mainly cut and matched except for the research and development cost of the bottom of the pot, with low dependence on chefs, short research and development cycle and relatively high gross profit margin.

In addition, hot pot restaurants are very easy to replicate, such as "Hot Spicy No.1", "Hi Spicy Hot Pot" and "Xianhezhuang", which all have several branches. As a restaurant blessed by the star aura, it often receives a lot of attention at the beginning of its opening, but whether it can retain customers is the key to determine the future development of the restaurant. So, what did a successful hotpot restaurant like "Hot No.1" do right?

First of all, since the restaurants of the stars are mainly open to the public, the basic elements are the people-friendly price and high cost performance. Take "Hot No.1" as an example, its unit price of dishes is mostly in the range of 21-51 yuan, with a per capita price of around 1.21, which is easily accepted by the public. On the other hand, although "a fantastic person" is full of gimmicks and boss is very popular, the per capita price of 311 yuan is really a bit unacceptable for ordinary diners.

Secondly, most stars, as amateurs who open restaurants, don't put too much energy into this sideline, but choose to be "shopkeepers of cutting hands" and leave the restaurant to others, which will easily lead to internal management problems. For example, Bao Beier's "Spicy Zhuang" hot pot was once exposed to pass off the blood of cattle and sheep as duck blood, but he himself said he didn't know it, and Han Han's restaurant has repeatedly found out hygiene problems, which are taboos for catering enterprises.

The success of "Hot No.1" has something to do with Ren Quan's contribution. Since its opening in 2114, Ren Quan has gradually shifted its career to the catering industry, and later took care of hot pot restaurants full-time, ensuring the stable quality of chain hot pot restaurants.

then, the influence of food taste on restaurants can not be ignored. At the beginning of the opening of many star restaurants, the business is very hot, but the marginal effect brought by the star's "popularity" is decreasing. After satisfying curiosity, once the guests find that the taste can't keep up with the restaurant's name, they will naturally stop supporting it. Therefore, catering can stand the test of time only if the taste is guaranteed.