Purpose:
In order to promote the development of "Ayi Abalone" and Zhongshanxia series products in the national market in 20 10, improve the popularity and reputation of "Ayi Abalone" series products, and make all partners become local internationally renowned product suppliers, the channel sales policy of "Ayi Abalone" series products in 20 10 is formulated.
Applicable time:
The applicable time of this channel policy is from February +00, 2065438 to February 28, 2065438+01;
The first part "A Yi abalone" series product channel policy sub-item.
Channel policy outline
A company's rebate policy
Second, freight cost support.
Three. Resource cost support
4. Support promotional activities
5. Relevant training support
Channel policy of general distributor (single store, gift)
7. Channel policies of regional exclusive distributors.
8 regional market operation rights (the operation rights of surrounding areas will be rewarded if the areas under their jurisdiction do well)
I. Company rebate policy
1. During the agency period (generally, the contract is one year), the accumulated flow reaches different quotas, and the agent can enjoy different degrees of rebate. The exclusive distributor will make rebates according to the completion of quarterly and annual flow tasks.
The specific rebate policy shall be implemented according to the agency contract.
Second, freight cost support.
1. Freight shall be borne by agents in the region in principle;
2. Agents in the region deliver goods, each order is less than 10000 yuan, and the freight is borne by the agents;
3. Agents in the region receive goods for more than RMB 10000 per order, and the expenses shall be borne by Zhongshanxia;
4. Zhongshanxia is responsible for logistics (delivery mode is railway or highway). If the agent requires the goods to be sent by air express, the relevant expenses will be paid by the agent.
Third, the resource cost support policy
The terminal issues business manuals, leaflets, DM leaflets, X-stands, etc. for material support (including agency-related publicity information).
A agents carry out publicity and marketing activities in special periods: declare publicity materials to the company according to the activity plan, and hand them over to the company for distribution after approval.
B, X-frame, Yi Labao, showcase and other large and medium-sized promotional materials: As the logistics cost accounts for a large proportion of the material cost, try to make them locally at the agent's office, and the company will provide original documents such as Yang Guanyi pictures and decoration renderings.
C, agents need to advertise in local media (such as television, newspapers, billboards, etc.). ) Expense reimbursement can be implemented by referring to the content of contract advertising reimbursement. Report special circumstances to the company, and submit an expense account after approval by the company.
Fourth, promote support policies.
1. The company makes a unified promotion plan, and the agents cooperate.
2. The company helps agents to establish appropriate promotion plans according to the actual situation in various places.
3. The company's unified promotion plan will be reflected in the monthly price system. Promotional gifts or product gift agents can refer to this price system.
Verb (abbreviation of verb) related training support
Professional trainers from Zhongshanxia focus on providing training in product knowledge, market development, sales management and network maintenance for dealers, and training related knowledge and skills according to different stages of product introduction, growth and maturity.
The cooperative policy of the general distributor of intransitive verbs
1, the first delivery quantity meets the requirements.
2. For dealers who cooperate for the first time, the company will uniformly distribute appropriate promotional materials such as brochures, color pages, portraits of Yang Guanyi, X-boxes, etc., including all product quality inspection and customs declaration procedures.
3. The agency contract period reaches a certain level:
Support the agent's sales expenses according to a fixed proportion, such as counter decoration, shopping mall entrance fee, media advertising, promotion activities, etc. When reimbursing, the agent must issue a photo of the store or an activity plan and an invoice.
Seven, the channel policy of regional exclusive distributors.
1, the first delivery quantity meets the requirements, and the key areas have special requirements.
2. There is corresponding rebate support for completing the annual task or quarterly task flow, which shall be implemented with reference to the exclusive distributor price system.
3. The company uniformly distributes all products and sales support related documents, and the business specialists provide sales services and related support one by one.
4. The advertising reimbursement system shall be implemented according to the quarterly traffic completion marked in the contract.
Eight, the right to operate the regional market (under the jurisdiction of the region to do a good job in the surrounding areas to reward the right to operate)
In order to better encourage regional agents to become stronger and bigger, they can reward the market operation rights in the surrounding areas under their jurisdiction.
The second part is the market maintenance system of 20 10 "Auntie Abalone" series products.
Market Maintenance System of "Auntie Abalone" Series Products
In order to maintain market order, protect the interests of agents in various regions, promote agents to improve service quality and establish a good image, and achieve a win-win situation, this system is formulated.
I. Scope of application
1. Main scope: all agents and distributors who publicize and sell "Auntie Abalone" products.
2. Regional scope: national market.
3. Behavior scope: the behavior of selling "Ayi Abalone" products, such as low bid, under-reporting, under-selling, jumping goods, etc.
Second, the noun explanation
ALT: If the prices listed by agents in various media (including various print media, television, radio and online media), market counter labels, leaflets for the public (i.e. leaflets from non-channel channels) and quotations are lower than the national guidance prices in the price system, it is considered as ALT.
Underreporting: In the storefront and counter of "Ayi Abalone" products signed with Changdian Technology, if the price quoted by the agent to the end customer is lower than the price stipulated by the channel, and the final telephone quotation between the agent and the end customer is lower than the price stipulated by the channel, it will be regarded as under-reporting.
Low price: if the actual transaction price of the product between the agent (including the distributor) and the customer is lower than the corresponding channel price in the "A Abalone" product price system, it is regarded as low price.
Smuggling goods: All agents (including dealers) selling goods beyond their authorized scope (including product scope and regional scope) are regarded as smuggled goods. Jumping goods can be divided into low-yield jumping goods, non-low-yield jumping goods (for non-agents) and malicious jumping goods (for agents).
1, low selling: the actual transaction price between the dealer and the customer is lower than the agent price in the product price system, and the actual transaction product is not the product of the local agent.
2. Non-low-priced goods: refers to the fact that the actual transaction price between dealers and customers is greater than or equal to the agent price in the product price system, and the actual transaction product is not the product of the local agent.
3. Smuggling of malicious goods: The sales behavior of agents that impact the local market order through unauthorized cross-regional organizations is regarded as smuggling of malicious goods.
Third, the punishment measures for violations
If the agent in this area violates the above rules, Zhongshan Gorge will give corresponding punishment according to the seriousness of the circumstances, and the amount of punishment will be deducted from the monthly refund of the agent; If it violates the rules for more than three times in a row, the corresponding proportion shall be deducted from the quarterly reward of the agent;
Four, the use of liquidated damages for market maintenance:
1, the purpose of liquidated damages is to reward agents who abide by the price system in principle;
2. Any agent who violates the rules shall not participate in all kinds of incentive policies if the circumstances are serious;
3. The specific distribution standard is based on the sales completion of each agent or the completion of key products;
6. The final interpretation right of this system belongs to Beijing Zhongshan Tianxia Trading Co., Ltd. ..
Beijing zhong Tianshan Xia trading co., ltd
20 10- 1-20