question 1: how to write a graphic design copy? 15. This requires experience.

both design and copywriting belong to the category of planning, aiming at promoting brands or products.

simply speaking, copywriting is to express the complaint points in words according to the requirements of customers. If you want to do it well, you need to consider consumer psychology, market conditions and other factors. It needs to be attractive and inspiring.

If you need a temporary emergency, you can find some mature cases related to it for reference, such as the following website sj33/Article/wenan/

Question 2: Do you want to write a copy when studying graphic design? I have been out of graphic design for about 5-6 years, and there is basically no copy for graphic design. If it is a 4A company, it will generally have a detailed division of labor, with copy, planning and design. Generally, the design requirements of small companies are not great. Most of the copywriting can be found online (for example, the loushu of real estate is a good copywriting, which can be used for reference), and the flat low-end market is relatively hard at present. As long as you survive for two years, the future path will be much broader!

Books can be recommended: Design in Design (Japan)

Question 3: How to write a copy of graphic design? Can you make it clear? Is it the copy that introduces the work or the copy in the work? Is it the copy of the advertising display? Or a leaflet?

this is very simple. the brochure is mainly used for publicity. I thought of a simple way for you. Find similar publicity reference or find large-scale activities to promote reference.

the key is to focus on the core content of your, which is what makes you different. (I don't know if I understand correctly, refer to the propaganda of some galleries. May be helpful)

question 4: whether there is a copy or a design in graphic design should actually be said that there is a design first and then a copy. Copywriting in graphic design is also based on creative braille proposed by designers. Later, we often say that the "design" after copywriting is not design, but art typesetting. Therefore, the really good design is the copywriting that comes out only after the creativity of the design.

Question 5: Can you know both graphic design and copywriting planning? I suggest you start from the lowest level of the advertising company or planning work, and gradually you will discover your abilities and specialties, and at the same time you will know what the square plane design, copywriting and planning case are for. So you can orient yourself. I was engaged in business at first, and then I helped to do copywriting planning because I knew more about customers' psychology, and then I found that simple words could not fully reflect what I wanted to show, so I taught myself graphic design. After a period of time, I found that it was all a supporting tool for one purpose, and I began to plan my career path. Now I have my own advertising company. Believe me, as long as you have interest and endurance, you will find what you are really suitable for.

Question 6: Can graphic design do copywriting planning? What are the requirements for copywriting planning? What are the differences between copywriting planning and design? What is the division of labor and cooperation? In the most popular language, planning is an idea, such as how to carry out an activity, what problems to pay attention to, etc., and grasp it as a whole; Copywriting is about writing things, that is, expressing the planned ideas into beautiful words or words that can be understood by the other party. The former pays attention to creativity and overall planning, while the latter pays attention to the description of language and words. Design is to make pictures, that is, to express the meaning of planning and copywriting or the materials needed for activities in the form of pictures. Division of labor and cooperation: (Take holding an activity as an example) After planning and thinking out the main routine, content, process and schedule of this activity, the copywriter will express it in words, or will write an article to speculate (depending on whether the planning requires it), and all the materials needed for the activity, such as X-frame, exhibition board and background board painting, will be completed by the design, and the words on many materials will be handed over to the design by the copywriter. In practical work, many planners must have excellent copywriting skills, and designers must be skilled in operating PS. As a graphic design, if you have a certain ability to express words, you can do planning. Of course, even without it, although the work will be very difficult, it is not impossible to succeed through hard work.

question 7: how to write a copy? The so-called advertising copy is a form of expressing the content of advertising information by words. Advertising copy can be divided into broad sense and narrow sense. The broad sense of advertising copy refers to the specific expression of the established advertising theme and advertising creativity through advertising language, image and other factors. In a narrow sense, advertising copy refers to the composition of words and words that express advertising information. Advertising copy in a broad sense includes the writing of title, text, slogan and the selection and collocation of advertising image; Advertising copy in a narrow sense includes the writing of title, text and slogan.

how to write it

1. First, you should digest the information about the product and the market, and then describe the product in no more than 21-31 words, which should include the characteristics, functions, target consumers and spiritual enjoyment of the product.

2. Then you have to ask yourself, what should I promise my consumers? This is very important, if there is no commitment, no one will buy your things. The more specific the commitment, the better. Don't write down a promise that you can't believe in yourself. What guarantee does your promise depend on should be considered clearly in the copy.

3. There is a core idea, which is simple, capable of being extended into a series of advertisements, and original, which can awaken many indifferent and indifferent consumers. The law of creativity extends from the main part of the picture to the sub-main part, and then takes into account the secondary part. The main part of the advertising screen is called the "composition center". In print advertising, the composition center is the best position for visual communication, which is most conducive to directly expressing the content of advertising. In visual psychology, it is called "visual process".

Because the design of visual process can't be done in isolation, it can only be done with the interdependence of composition factors, black and white factors and color factors. Therefore, the relationship between the composition center, the black-and-white center and the color center of the advertisement is complementary to each other, and sometimes the centers overlap with each other to form a visual center; Sometimes it should be staggered, which should be determined from the content of performance and the needs of composition and conception. Therefore, in order to design a good advertising work, we must understand the characteristics of vision and master the laws of vision, so that the visual process can reflect the idea, the design can form artistic beauty, conform to the logical laws of the overall rhythm, and better express the specific content that advertising communication needs to convey.

Authenticity is the first principle of advertising copy writing

1. Advertising copy text is most directly related to the audience

In the advertising campaign, advertising copy, together with other elements in advertising works, as the "spokesperson" of advertising activities, stands up and talks with the audience. Through its introduction and recommendation, people get to know enterprises, products and services, produce emotional correspondence, and form a choice intention on whether to accept a certain service. Whether what the spokesman said is true or not will largely determine whether the audience can get true and accurate information, whether they can produce corresponding emotions in line with the real state, and whether they can produce correct consumption intentions. Therefore, only the advertising copy that conforms to the principle of authenticity is in line with the advertising concept of "people-oriented". It is the best service form for the audience for the advertising copywriters to honestly express the true advertising information.

2. The ultimate purpose of advertising copywriting is to persuade and induce consumers to have consumption behavior

This purpose is mediated by the release of advertising works composed of advertising copywriting. Advertisers publicize the functions and characteristics of products with the help of advertising works, hoping to get the consumption of consumers. This purpose makes the writing of advertising copy completely utilitarian. Once advertisers give up their moral responsibility to consumers for utilitarian purposes, untrue advertising copy will flood the advertising space and make many consumers suffer for their own purposes. This is very harmful to the real development of economy, the prosperity of advertising market and the satisfaction of consumers' physical and mental needs. In this sense, the principle of authenticity is a powerful deterrent to the possible negative effects of advertising characteristics.

3. The text of advertising copy is widely spread through the media and can produce double effects

Advertising copy is spread through different media, and the spread range is quite extensive. This universality, together with its dual effects as a cultural product, will have a wide and dual impact. The dual effect is economic effect and social effect. Effective advertising can guide or drive consumers to produce dual consumption of material and culture. Consumption on the basis of real product characteristics and advantages is of course the result that advertisers dream of, and it is also a strong impetus to social and economic development. However, if it is based on false information, the consumption boom caused by advertising copywriting will have adverse consequences for consumers and the stability of the social and economic environment, and will lead to a bad lifestyle ... > >

question 8: how to write the design description of graphic design? 1. design basis and basic data

(1) summarize the site selection report, land use scope and external agreements (such as the preliminary agreement on land acquisition) and other contents related to this major in the design task book;

(2) indicators and standards adopted in the design;

(3) The requirements of relevant departments on the planning permission conditions, red line and land use scope, building height, building floor area ratio, greening coefficient, surrounding environment, space treatment, traffic organization, environmental protection, cultural relics protection and phased construction of this project.

2. Overview of the site

(1) Explain the surrounding environment of the site, supporting facilities and supply of municipal infrastructure, and the relationship with local energy, water and electricity, transportation and public service facilities;

(2) Summarize the topographic relief of the site, Qiuchuan, pond and other conditions (location, flow direction, water depth, maximum and minimum elevation, total slope direction, maximum slope and general slope, etc.);

(3) Describe the distribution of buildings (structures) around the site, and the original buildings, structures (including underground), trees, cultural relics and historical sites and other facilities in the site;

(4) optional description of factors related to the general plan, such as earthquake, vegetation coverage, catchment area, microclimate influence, flood level, etc.

3. General layout

(1) indicates that the layout is carried out according to factors such as topography, geology, orientation, wind direction, fire protection, sanitation, traffic, environmental protection, etc., so as to meet the use function and technical economy and rationality;

(2) Explain the functional zoning, and organize the entrances and exits, the layout of parking lots and underground garages, the principle of determining the number of parking lots, the setting of civil air defense, the fire loop and the climbing site in the near and long term;

(3) Explain the harmonious relationship between street view spatial organization and surrounding environment;

(4) explain the environmental design relationship.

4. Vertical design

(1) Explain the basis for determining vertical design, such as the elevation of urban roads and pipelines, technical requirements, transportation requirements, topography, drainage, flood level, earthwork balance, etc.

(2) explain the vertical layout (flat slope type or terrace type) and the surface rainwater drainage method. If the open ditch system is adopted, the location, form and elevation of the drainage should be explained.

5. Traffic organization

(1) Explain the layout of people and vehicles, goods flow and main entrances and exits;

(2) explain the main design technical conditions of roads, such as the pavement width, standard cross-sectional form, pavement structure, turning radius, maximum longitudinal slope and bridge culvert of main roads and secondary roads.

6. Main technical and economic indicators and bill of quantities

This is the idea description of the floor plan, you can change it, and let me know if you find something better.

Question 9: Are all the copywriting required for graphic design ready? Generally, companies have planning copywriting, and they provide it.

Question 11: Which is easier to say, graphic design or copywriting planning? China's company is not standardized. Novice planners can order to reprimand old designs, but old designs can never be the same. Planning has more say in the boss, and the key point is that planning does not require any artistic skills and software proficiency. As long as you recite some bluffing things on the Internet every day, you can work with a certain writing skills and English level. Who can't approve people? The only difference is that the design can't approve others, but the planning can approve others casually. The design is at the bottom of the food chain of the announcement company. How to choose depends on you. Give up the ideal of purely designing. This is a real world.