The survey report is an article reflecting the results obtained from the investigation and research on a certain issue, an event or a certain aspect of the situation, through the facts to explain its point of view, the object of the investigation to make an evaluation, clarify its significance, or from the point of summarizing the experience of the beginning, to illustrate a certain reason. How to write a survey report? I have selected some excellent examples of investigation reports, let's take a look at it.
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Market research report ★
Market Research Report 1I. Survey Program
(a) Survey purpose: To provide reference for cell phone sellers and cell phone manufacturers by understanding the use of cell phones by college students, and at the same time, to provide certain reference for college students on the development of cell phone consumer market.
(2) survey object: school students
(3) survey procedures:
1, the design of the survey questionnaire, a clear direction and content of the survey;
2, the network chat survey. Randomly and the students of various universities chat with each other and let them fill in the questionnaire;
3, according to the recovery of the network questionnaire to analyze, the specific content is as follows:
(1) According to the samples of the purchase of the place, the price and brand, the distribution of the distribution of the monthly consumption of the distribution of the mean, variance and other distribution of the numerical characteristics of the distribution of college students in general monthly consumption of cell phones to infer the distribution of the corresponding parameters;
(2) According to the different requirements of each student's cell phone function, the cell phone market is analyzed;
Second, questionnaire design
Questionnaire on the use of cell phones among college students
Third, data analysis
According to the data collated above, I conducted data analysis and concluded that the student cell phone market is a very broad market with great potential for development.
(a) According to the student cell phone market share analysis
(b) the general characteristics of the student consumer group
As a student I did some understanding of this group, for our *** with the same characteristics of the analysis, concluded that the cell phone market should be for different student groups to develop products or targeted marketing means, in order to seize the market. Here we come to the characteristics of the student population to analysis:
1, the general characteristics of the student consumer groups:
1) no economic income;
2) chasing the fashion, advocating personalized unique style and focus on individuality;
4) students are basically based on the collective life of the main exchange of information with each other very quickly and easily affected by classmates, friends.
5) Strong brand awareness, love of products;
(C) student consumers to buy cell phone guidelines and characteristics
Through the survey college students to buy cell phones is the main considerations of fashion, personalized style, features, price, brand, etc., which has become the four basic guidelines for students to buy cell phones. In the survey shows that college students choose the phone most important is the appearance of the phone's design, such as shape, size, thickness, material, color, etc., accounting for 65%; but college students are not just the pursuit of the appearance of a beautiful, "connotation" is also very important, so the phone function also occupies a seat, accounting for 50%; the second important is the price, and less important is the brand, it seems that nowadays, the price of the cell phone is the most important factor. The brand is important, it seems that nowadays college students still pay more attention to the actual.
Market Research Report 2
In order to gain an in-depth understanding of the consumption of the city's residential households in the alcohol market and food and beverage market, this survey is conducted. The survey is undertaken by a university in the city, the survey time is July to August 20__, the survey mode for the questionnaire interview survey, the total number of samples selected for this survey is 2000 households. After the end of the survey, the university will be summarized, the survey report is as follows:
I. The basic situation of the survey respondents
Second, the special survey part
(a) the consumption of alcoholic beverages
1, white wine than red wine consumption. Analyzing the reasons, one is that in addition to their own consumption, white wine is used for gift-giving more, while red wine is mainly used for their own consumption; secondly, most of the advertisements done by the businessmen are white wine advertisements, and there are very few advertisements for red wine. This directly leads to the market of white wine is larger than the market of red wine.
2, white wine consumption diversification.
(2) purchase factors are more distinct, the survey data show that consumers are concerned about the factors in order of price, brand, quality, packaging, advertising, alcohol, so that it can be concluded that the producer's reasonable pricing is very important, create, seek quality, clever packaging, good advertising is also very important.
(3) customer loyalty survey shows that consumers who often change brands accounted for 32.95% of the total sample, 43.75% of the occasional change, 32.39% of the total sample of the new brand of wine with a like attitude, 52.27% of the indifferent attitude, and 3.4% of the clearly expressed dislike. It can be seen that once a certain brand is formed in the minds of consumers, it is very difficult to change. Therefore, manufacturers should make great efforts to establish corporate image and strive for the best, which is very important for the development of enterprises.
(4) Motivation analysis. The main lies in the consumer's own choice, followed by advertising, then friends and relatives, and finally the salesman recommended. It is not difficult to find, how to attract the attention of consumers, for the business is the key, how to do a good job of advertising, how to establish the consumer's word of mouth, will directly affect the size of the liquor market. And for businesses, the quality of sales staff should also be emphasized, because its sales of alcohol products have a certain impact on the role.
(B) the consumption of food and drink products
The survey mainly focuses on some food and drink consumption places and consumers preferred diet, the survey shows that the consumption of the following important features:
Consumers think that the hotel is not a choice, and the most often go to the hotel is often not a hotel, the hotel most often go to most of the mid-range, which is the same as the consumption level of the city's residents is the same as that of the hotel. The consumption level of the city's residents is compatible, now a few major hotels are compared as follows:
2, consumers mostly choose around their work or residence, there is a certain regional. Although there is a great deal of randomness in the choice of hotels, but not absolutely so, for example, the Great Wall Restaurant, Huaiyang Restaurant, there are also a certain distance consumers patronize.
3, the consumer pursuit of fashionable consumption, such as hand-grabbed lobster, sweet and sour pork, sweet and sour pork, Gongbao chicken consumption is more, especially hand-grabbed lobster, in the survey sample total of about 26.14%, to occupy the catering category market with absolute advantage.
4, in recent years, seafood and hot pot has become the two highlights of the public food market, market potential is very large, the current consumption is also very large. The survey shows that those who said they like seafood accounted for 60.8% of the total number of samples, and those who like hot pot accounted for about 51.14%. In the survey on seasons, those who like to eat hot pot in summer accounted for about 81.83%, and those who like to eat hot pot in winter accounted for about 36.93%, and hot pot not only has a large market in winter, but also has a large market potential in summer. At present, the city's hot pot restaurants and seafood halls all over the street, forming a major landscape and characteristics of residents' consumption.
Third, the conclusion
1, the city's residents are not too high a level of consumption, belonging to the medium level of consumption, the average income of about 1,000 yuan, a considerable portion of the residents have not reached the well-off level.
2, residents in the consumption of alcohol products are mainly used for their own consumption, and the majority of white wine, red wine consumption is relatively small, for personal consumption of alcohol, whether white or red wine, its brand to the hometown of the main wine.
3. Consumers focus on the price, quality, packaging and publicity of wine when buying wine, and a considerable portion of consumers hold an indifferent attitude. Cognition of new brands of wine is higher.
4. Consumption of wine in hotels is mainly focused on the mid-range consumption level. Hot pot and seafood have a higher consumption potential, and there is already a considerable consumer market.
Market Research Report 3
A market research
The sofa on the market according to the material is mainly divided into wood, leather, fabric, and a combination of the two four kinds of sofas, wooden sofas: directly built by a variety of wood, cushions and backrests on the cushions without any fabrics. Modification, practicality and environmental protection is relatively good, but the raw wood is more hard, the sense of comfort is not strong, there is no humanized design is difficult to meet the requirements of the modern sofa comfort;
Currently on the market sofa high-grade brands mainly to the overall home furnishings, sofas, sofas and supporting the main full of the home, Dynasty Home Furnishing, Hong Kong Fudobao, Hong Kong, Hong Kong Luck, Ikea Home Furnishings, etc., and sofa main chivas; mid-range brands are Including Guise, Ximengbao, Century Bosen, Inovishen, Chengdu South, etc., low-grade brands.
First, _ sofa market overview:
At present, _ sofa sales place mainly gathered in the _ street at the Ginza Home, Fuya Home, Eurasia Mall, East Asia Mall, Qinghe furniture, China World Trade Center furniture, the second print furniture city. From the product and brand level, Ginza Home, Fuya Home is a high-grade brand base, East Asia Mall, Qinghe Furniture, China Trade Furniture, two India furniture is gathered from the north and south of the sofa brand in the middle and low grades. From the business positioning, the malls have their own differentiated positioning, well-known brands, high-grade goods stores to Fuya, Ginza Furniture City, concentrated; mid-range and part of the professional market most of the concentration of the East Asia Furniture City; low-grade wholesale business is concentrated in the _ and _ Furniture City, Ouya is to take the road to specialize in office furniture, and its the same proprietor Ginza Home to form a complement to other furniture malls to form an attack.
The sofa on the market according to the material is mainly divided into leather, fabric, and the combination of the two three, stationed in _ sofa sofa sofa on the market at present, the main sofa high-grade brand to the overall home furnishings, sofa supporting the main all have home furnishings, Dynasty Home Furnishings, Hong Kong Fudobao, Hong Kong Luck, Ikea Home Furnishings, etc., and sofa Chivas; mid-range brands include Gis, Ximengbao, Century Bosen, Yi Novelty Shen, Chengdu South, etc., and low-grade brands are brought together some small brands from ___ local and other counties in various regions, such as ___, ___ and so on.
Third, the consumer survey:
1, the consumer segmentation characteristics described a (low, medium, high-grade):
a) The common people, the ordinary wage earners is the main consumer group of the low-level, low-priced. Their requirements are: simple and practical and modern aesthetic; more functional, in order to make full use of the limited living space; hope that the design and style of the high-grade, but the price level is on the low and medium price, psychological can feel value for money. This category of consumer groups or miscellaneous brands of the world, because of its long copying and imitation, poorly original and design research and development. Therefore, they utilize their own cost advantages, attracting a large number of lower-middle class consumer groups.
b) high-level consumer groups, this part of the consumer, including enterprises, institutions, managers, urban "white bone spirit" (white collar, backbone, elite). They have a successful career, independent thinking, the pursuit of personalization is more obvious. The cost-effectiveness of home furniture, design style, materials, brand positioning is more important. This part of the manufacturer more, each of them with their own original design and technical research and development for the target consumers to meet the needs of consumers in pursuit of different styles.
c) urban nouveau riche or wealthy high-level groups. This part of the people living in the top of the consumer pyramid. Generally have villas or spacious and luxurious housing, the requirements of the furniture is first of all the brand to match their social or monetary status, usually choose the international brand or well-known brands.
2, the consumer segmentation characteristics of the description of the second (office, home):
a) Office sofa consumer group is mainly economic level in the middle and high level of the group. Purchase group is also located in this group. Economic good, due to the company's image or private preferences, they value the brand, so the choice is generally well-known brands. Economy in general, the choice of mid-range brands, both taking into account the image, but also to save money.
b) home sofa consumer group of a wider range, covering almost all the family or nearly family consumers. For private use of goods, they choose up quite carefully, not only pay attention to the quality, but also in matching with the interior style on the exhaustive thought. Due to the different economic conditions, the choice of brand grade is also different.
3, the main factors affecting consumers to buy sofas:
Interviews with five people, the synthesis is as follows:
Consumer choice standards - no pollution, no strange smell, comfortable, reasonable style, affordable price
High consumption -
Medium and low consumption - comfortable, inexpensive
The current sofa brands - Southern, Taixin, and Jinan local production fabric sofas
Think that the better sofa brands are Chivas Regal, Royal Canin, and sofas from the local market. Sofa brand is Chivas, Dynasty Home Furnishings, all have home furnishings and some Hong Kong brands.
Fourth, the future development of sofa products trend:
Through interviews and find second-hand information, there are three major trends:
a) product design and development: to strive for innovation, international integration, simplicity, comfort has become the theme of the city to relax the pressure of people's lives;
b) the use of the product: strive to facilitate the handling and use of the years of service to reduce the color and fashionable furniture by more and more people. Fashionable furniture is welcomed by more and more people;
c) brand: due to the increasing segmentation of products, sofa brand was polarized development, well-known brands pay more attention to the construction and promotion of its brand, certain mid-range brands are eliminated in the competition, and those miscellaneous brands, small brands continue to take advantage of their own cost, price, and geographical advantages, occupy the lower and middle consumption areas.
Market Research Report 4
In order to implement the municipal party committee, the municipal government on the creation of provincial civilization and health city of the strategic plan, give full play to the functional role of the departments, in accordance with the city of patriotic health committee of the specific requirements of the city by the city _ Bureau of Commissioning, I quickly organize the force, fell on the 24th to the 26th of August 20_ on the urban area. Within the scope of the 26 commodity markets for a period of 3 days of investigation, in general, the environmental health of the work of both good and bad, but the situation is not optimistic. Now the situation is reported as follows:
First, the urban commodities market environmental health status quo
According to the survey, the city currently **** all kinds of commodities market 26, with a total business area of 130,762 square meters. Among them, four large and medium-sized commodity market (_ big market taste _ big market taste _ big market taste _ big market), 11 farmers' markets. Urban commodity market **** there are more than 200 managers, of which, 120 full-time cleaners. From the nature of the business management of the commodity market, there are 8, accounting for 30.8%; private-type commodity market 16, accounting for 61.5%; joint-stock commodity market 1, accounting for 3.8%. Shell market 1, accounting for 3.8%. 4 commodity markets with a garbage station, 5 commodity markets with garbage cans, 9 commodity markets on the toilet flushing every day, 9 commodity markets have sewage pipes and municipal sewage pipe connection, 13 commodity markets have public toilets, 3 commodity markets have established green belts, 15 commodity markets have hired cleaners, 9 commodity markets by the Department of Sanitation on behalf of the transportation of garbage, 11 commodity markets daily sanitation cleaning. Commodity markets are sanitized daily, 6 farmers' markets have poultry slaughtering sites and are flushed daily, 1 commodity market has daily flushing of fresh food business sites, 1 commodity market has meat preservation facilities, 1 commodity market has health certificates for cooked food and dietary operators, and 5 commodity markets have specialized property management agencies. Particularly noteworthy: South Trade Street West (District ___ Bureau of the south side of the road market (not counted in the city's 26 commodity markets), the road market is neither a specialized management body, nor fixed management personnel. But see someone charges, but no one management and cleaning, resulting in the market stink, sewage flow, piles of garbage. Environmental health is worrying.
In recent years, the city's various commodity market management organizations, around the needs of economic development, environmental health work as a key task to grasp; adopted a series of measures and methods for operators and consumers to create a good environmental health conditions. Such as _ market taste _ market taste _ market, etc., in the environmental health improvement has done a lot of work, the corresponding health facilities are fully equipped, every year from the collection of facade, stalls and sanitation fees to take out part of the funds for the improvement of environmental health. Specialized cleaners are employed, and the sanitary corners of the grounds, toilets, drainage ditches, poultry slaughtering grounds, etc. are cleaned up every day to ensure that the garbage is cleared in a timely manner. __ District Market Service Center to change the market environmental health, has been on the _X market taste _X market for large-scale renovation, so that the market environmental health work to get a comprehensive upgrade. However, there are also a small number of commodity markets due to the lack of personnel management, there is no corresponding sanitation hardware facilities, the owners of spontaneous organization to hire people to clean up. Such as _X farmers market, the market has been the whole auction, is being rebuilt, the original owners of spontaneous organization of the market environment for cleaning. There _X building materials market, the market was originally under the jurisdiction of the District Agricultural Committee, due to the builders left, resulting in property management, the owners are also self-organized to invite people to clean the site health.
Second, there are major problems
First, a small number of commodity markets do not pay enough attention to health work; Second, the lack of investment in health, health corners; Third, the commodity markets around the development of unbalanced, vulnerable; Fourth, the surrounding environment to be further strengthened and standardized; Fifth, the greening rate is generally low, the majority of the commodity markets do not have green belts; Sixth, the individual commodity markets, environmental hygiene services Work to taste the low standard, the quality of personnel to be improved; seven is not enough environmental health supervision; eight is cooked food and diet operators for health certificates are not much; nine is more than one commodity market dust fly facilities for zero; ten is a more serious security problems, there are often stolen phenomenon.
Third, countermeasures and recommendations
(a), raise awareness and strengthen leadership. Good or bad environmental health of the commodity market, related to the creation of the city's provincial health and civilized city, the relevant departments to cooperate, conscientiously perform their duties, and effectively put the spirit of the relevant documents of the municipal government into practice.
(ii), active service, the establishment of green channels. Environmental health management of the relevant departments to the commodity market cooked food, food and beverage operators to carry out inspections, the operators did not apply for health certificates, to take door-to-door ___ service, do not meet the conditions resolutely banned.
(c), continue to improve the urban environmental health management system. The environmental health of the commodity market to maintain 24-hour clean, and actively increase investment in environmental health, the establishment of a sound environmental health regulations.
(d), the establishment of green belts. The conditions of the commodity market should be gradually transformed or create green belts and public **** green space, improve the green coverage of the commodity market.
(e), effectively strengthen the security management in the market, the establishment of crowd control, joint defense mechanism, for operators and consumers to create a good security environment.
(6), the proposal of the relevant departments of the South Trade Street, West Street road market resolutely banned, completely remove the health of the dead ends in the city, while planning to build a farmers' market nearby to facilitate the lives of the residents in this area.
(7), it is recommended that the municipal government from the annual urban construction support costs to take out a portion of the funds for the urban commodities market environmental health of the transformation and construction, so that our city commodities market environmental health really have a complete change.
Market Research Report 5
(a) Research background
Today's market competition is increasingly fierce, the wireless router market is the smoke and mirrors, in order to grasp the market situation of the wireless router, but also in order to make a better business strategy for the enterprise, the introduction of new products, must be the wireless router market.
In order to grasp the wireless router market situation, and in order for enterprises to make better business strategies and launch new products, it is necessary to conduct research on the wireless router market to form a reference value for the enterprise data.
(2) Research Methods and Time
This survey adopts the typical survey method, and draws out the two major areas that have influence on the wireless router market in Shenzhen, namely, Bao'an Seger Electronic City and Shenzhen Huaqiang North Electronic City. In the survey process, the integrated practical observation method, the inquiry method, in order to obtain more useful information, time: March 28th, 29th.
(C) the purpose of the research: to find the market entry point for new products, for the new product development to do.
(D) survey
(1) Shenzhen wireless router brand overall situation: many brands, mainly: TP-LINK, D-LINK, Lei Ke, TOTO-LINK, NETGEAR, Fusion, Tengda, Flying Fish Star, LINKSYS,, TP-COM, Cisco and so on. The end of the brand is mainly Mercury, Xunjie, Tengda-based, mid-range to Lei Ke TP, Netgear, D-LINK-based, enterprise routers Flying Fish Star, Cisco more. Market share TP33%, D-LINK12%,
(2) router competition characteristics:
Router consumer demand characteristics: Shenzhen region in recent years, the increase in the number of home 2 computers, some small and medium-sized enterprises due to the trouble of the step line, expanding the requirements of the wireless router market. Router also from the previous thousands to the current price of a few hundred or even tens of dollars, the average consumer on the router quality requirements are increasingly high, the price requirements are also increasingly low, high-grade consumers on the stability of the router and the function of the higher requirements.
Router sales channel characteristics: generally a brand in a computer city has an agent, and then the agent in the distribution to the computer city of the retailer, the sale of the router is generally concentrated in the computer city, and fewer stores, are and some digital products such as mixed in the buy, but also some of the brand in some computer stores have a store in the sale of computers to facilitate the sale of the router out of the time. In the last few years, online stores have also begun to red-hot, asked some young consumers, they love the network shopping, in the online convenience of a variety of routers to compare.
Characteristics of the router sales concept: the major brands of router sales concept is different, to its popularity and cost-effective to attract customers: such as TP, D-LINK, to attract customers to professional: such as Fishstar to focus on Internet behavioral control, Lei Ke in order to prevent dabbing the network of the main brand of router advertising strategy: advertising from the previous traditional newspapers and magazines, outdoor advertising, radio and television broadcasts, etc. to the Internet advertising transfer. Advertisement transfer. In the computer city rarely see router advertising, but in some industry websites, like the Pacific Computer Network, Zhongguancun Online, Bubble Network and other major manufacturers have successively publicized on it. 300, the majority of the appearance of the packaging to save costs of small box packaging is given priority to.
"The volume of shoppers is large, the price is moderate, and there is a part of the loyal customer base. The new appearance. There are four routers listed for sale, the same appearance, divided into happy, fast, think, cool play version, all with USB interface, cool play version support offline download function. For enterprise users: Flying Fish Star, currently at the lowest price of the transaction on the basis of 30 yuan off.
"Mature technology, high visibility, for high-end users: such as Cisco, LINKSYS,. The market with a USB interface router are: D-LINK635 (listed in 2008, the current price of 455) 655 (listed in 2008, the current price of 688 yuan) 685 (listed in May 2009, the current price of 1,880 yuan), Netgear WNR3500L (listed in August, the current price of 1,190) WNDR3700 (listed in December 2009, the current price of 1399 yuan), FeiJing WNR3500L (listed in August, the current price of 1190) WNDR3700 (listed in December 2009, the current price of 1399 yuan), Flying Fish Star VE982W (listed in September 2010, the current price of 998 yuan) Belkin F7D4301zh (listed in November 2010, the current price of 1,400 yuan)
(4) JCG Dealer Analysis: Bao'an dealers: Xin Yuanchuang Networks Lei Ke, Fibertel and JCG as the main products, low-end Lei Ke, Fibertel and high-end JCG. according to dealers, most people in the Bao'an area are not familiar with the product. Dealer introduction, most people in the Baoan area are more sensitive to price and want to buy cost-effective routers. Also raised 815 relative to other products without a targeted selling point. It also suggested that some users require one-click installation and have certain requirements for background upgrades. Huaqiang North Saige, Xinhua Qiang, Saibo and other electronic city some dealers with USB interface router store are also less, mainly because of the higher price, this feature products are generally enterprise-level users in the purchase. The relatively large number of D-LINK635, 655, and FlyingFishStar VE982W. The sales volume of FlyingFishStar VE982W is relatively large.
(5) Users: Most users in Bao'an expect to buy cost-effective products, some users come to the computer city to buy computers are also directly look at a brand, and then cut prices. Some users are not familiar with the router settings, do not know how to upgrade the router, the background upgrade has certain requirements. Types of consumers in Shenzhen: Type 1 consumers are more sensitive to price and want to buy cost-effective products. Type 2 consumers are not price-sensitive, but have higher stability of the router. Type 3 consumers have higher requirements for router functions. Type 4 consumers are loyal to a particular brand of router.
Market router sales: mainly TP-LINK sales volume, TP740, 741, 840 sales volume, followed by D-LINK: 600,615 sales volume. Low-end router market share is large, high-end enterprise router sales are less, high profits, mainly focused on Cisco, LINKSYS
(E) SWOT analysis:
JCG development of new products opportunities and advantages: a small number of enterprise users have a certain demand for routers for external print servers, the market with a USB interface to support the mobile storage of the router is less, the bundled Fewer antivirus software, providing certain opportunities for the product to enter the market Threats and disadvantages of developing new products: Consumers have a certain resistance to pop-up dialog box products. The product visibility is not high, and the cost of entering the market in the early stage of development is large.
(F) the development of the enterprise router status quo: Currently in the market to sell the router is mainly 815, 816, 916-based, Shenzhen Huaqiang North market price system is more chaotic, 815 the lowest 200, high 360. some retailers the overall quality of the product knowledge of the JCG has to be improved, not enough knowledge of JCG. We need to popularize the product knowledge of retailers, as well as product color pages, hanging flags, banners and other small advertisements to improve market competitiveness.
(VII) new products should be taken to the market strategy
Market strategy for competitors: new products on the market before the strengthening of advertising and promotion of dealers, take the consultancy service, especially for retailers to strengthen product knowledge and education, grasp the market retail price, stabilize the price of the product, and do a good job of positioning. Market strategy for consumers: carry out promotional activities to popularize consumers' knowledge of router products and improve consumer awareness. Strengthen after-sales service to improve the quality image of the brand in consumers' mind. Provide free door-to-door installation services in urban areas.
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