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Wechat is the most mature social application software with the largest user scale at present, and the birth of WeChat applet further enriches the application functions of WeChat. Wechat official account association, information push, online and offline scanning code and other forms have greatly met people's personalized scene needs.

With the unique advantages of small programs becoming more and more prominent, small program development service providers also follow the trend, and now there are thousands of small program production service providers on the market. Facing the heterogeneous and homogeneous third-party service market, how can enterprises choose a reliable WeChat applet development service provider?

In addition, we will briefly explain the typical small program development and production service providers in the market from the aspects of enterprise development, product service, development ability and product price, hoping to help small and medium-sized enterprises.

How to choose a reliable small program production service provider?

1.？ Look at technical strength

At present, the core technical means of WeChat applet are basically the same, mainly depending on whether the applet itself has complete functions and can meet the needs of various scenarios of enterprises, including customization of functional plug-ins, marketing activities and whether products will be upgraded and updated.

2.？ See after-sales service

Many low-priced small programs on the Internet are a one-time deal. After-sales service is not guaranteed, there is basically no training, and free upgrade of functions is not supported. Once there is a bug, you can only admit that you are unlucky or abandoned. The after-sales service response of regular third-party small program development companies is very fast, so there is no need to worry about problems with small program platforms.

3. Look at localized marketing services

Localization marketing makes enterprises more flexible, can better meet the individual needs of local businesses, and has the advantages of convenient communication, quick response and strong adaptability. Therefore, service-oriented businesses can focus on/select local typical small program development and production brand service providers.

4.？ Look at the development price

Small program charging is a SaaS model, that is, the service platform provides multiple versions of small program products, and merchants choose the appropriate small program version according to specific business needs and pay annually. After the payment is stopped, the expired store will automatically close. There are high and low prices on the market at present.

In fact, a set of small program industry templates generally cost several thousand yuan according to different specific functions. If the company has strict requirements for cost control, then when examining the unit price, it is necessary to choose a service provider with higher cost performance in combination with the actual needs of the company. ? The following are several common small program development service providers in the market for reference only. The following rankings are in no particular order.

Wei Meng

Founded on 20 13 and headquartered in Shanghai. In the early days, the company started its business with WeChat official account, and the H5 micro mall and marketing plug-ins were rich, which was more suitable for single event marketing business. The development time of the applet is relatively late, and it was launched on 20 18. In the early days, the function of small program mall was relatively simple, and most of the functions were born out of H5 micro mall. At present, applet development is one of Wei Meng's main businesses, such as software development, advertising marketing, finance and investment.

National sales are mainly based on agents. Official website claims to have 1600 agents, covering e-commerce, catering, hotels, beauty industry, entertainment and other major industries. From the service point of view, Wei Meng has the advantage of localized marketing services in Shanghai, which can quickly respond to the needs of local customers and facilitate communication and cooperation, so enterprises in Shanghai can pay more attention to Wei Meng.

In terms of price, we provide 9800 yuan 1 year edition, 19600 yuan 3-year edition (single store edition, one store will charge extra 1000 yuan to start), 19800 yuan/year edition, etc. Most of the marketing functions and new features are in the 3-year version, which is suitable for some.

Youzan

Founded on 20 12 and headquartered in Hangzhou. Formerly known as Pocket Pass, it started as a micro mall in the early days, providing online shop opening and social marketing services. 2065438+listed in Hong Kong in April 2008, paying more attention to profitability and brand operation.

Youzan applet mainly does national agent joining, mainly does retail mall applet. From the service point of view, Youzan has the advantage of localized marketing service in Hangzhou, which can effectively meet the service demand of the local market, so merchants in Hangzhou can pay more attention to Youzan.

In terms of price, Zan applet provides 6800 yuan basic version, 12800 yuan version and 26800 yuan version. The number of functional plug-ins is charged separately, and design and construction services are not provided. If a merchant needs a fully functional mall applet, it generally needs a version of 26,800 yuan. Suitable for medium and large enterprises with economic strength and operation team.

Fort Hawke

As early as 2009, the pick-up team began to set foot in the development of enterprise marketing products, and founded the pick-up brand on 20 15, headquartered in Beijing. Coco Bao is one of the early small program development providers, supporting small program development services on four platforms: WeChat, Tik Tok, Baidu and Alipay. Kekebao realizes an independent multi-store system in small programs, supports the integrated marketing model of small and medium programs in WeChat official accounts, and provides services such as content marketing, industry analysis, event planning and art design of WeChat official accounts.

The small program developed by Kebao covers nine major industry scenes, such as micro-mall, O2O mall, O2O service, education and training, food and beverage take-out, hotel accommodation, home improvement, automobile service and enterprise display, with dozens of marketing functions focusing on drainage and fission.

In terms of service, QKEBAO has the advantage of localized marketing service in Beijing, and its communication and service response are very fast. It can be said that it is a typical brand service provider of small program development in Beijing, with a good reputation, so businesses/enterprises with personalized needs in Beijing can focus on QKEBAO.

In terms of price, the people-friendly applet takes the cost-effective route, and the version price range is 599 yuan to 9900 yuan. No matter whether an enterprise is doing static display and promotion, basic online trading, or wants rich marketing functions such as distribution, group spike, multi-store franchise management, it can choose the appropriate version, so as to achieve "cheap price for the same function and more functions at the same price", which is more suitable for small and medium-sized enterprises and start-up brands.

Instant application was established on 20 14, with its headquarters in Shenzhen. Instant application is one of the service providers that provided template applet development earlier. Most of its products provide solutions for the industry WeChat applet, Alipay applet and micro-page H5 scene show. 20 17 began to publicize the development and production services of small programs, covering a wide range of industries.

In terms of service, instant application has the advantage of localized marketing service in Shenzhen. Based on the individual needs of industries and enterprises, enterprises in Shenzhen can focus on instant applications. In terms of price, there are free experience versions, the basic version is 999 yuan/year, the advanced version is 3999 yuan/year, the exclusive version is 9999 yuan/year, and the flagship version is 15999 yuan/year. The free version and basic functions are less, which is suitable for businesses that need simple enterprise promotion.

Other versions are mainly different in functional support, video support and official services. For enterprises with personalized needs, the Extreme Edition and the Ultimate Edition need to be upgraded, and the customer base is mainly large, medium and small start-ups.

In the Internet age, traffic is money. 11.51100 million users are the potential for enterprise development, and relying on the huge user support of wechat, wechat applets have a very broad development space. Retail, life service, games and entertainment, education and training are still in great demand. Therefore, when choosing a third-party small program development service provider, businesses should try to choose a small program development and production company with localized R&D and marketing services, rich industry cases and high cost performance.