the fundamental reason why Korean fried chicken can achieve great success in China is that Korean fried chicken has created a unique product selling point-romantic consumption experience with the help of star effect. In the market of China, consumers have a very positive consumption enthusiasm for novel and unique products. Therefore, if you want to succeed in a mature market, you must first have unique products, and Korean fried chicken has done this well. Korean fried chicken can be popular in China, which is the output of Korean "fried chicken beer" culture, making Korean fried chicken a hit in China. In the following years, Korean fried chicken shops have blossomed all over the country. Korean fried chicken, which is expanding while the iron is hot, has gradually become branded today, and fried chicken joining has become a hot topic in the catering industry in recent years.

furthermore, besides the cultural blessing, the unique taste of Korean fried chicken is also one of the factors contributing to its success from the market feedback.

The main groups of modern catering consumption are between 22 and 35 years old, and the consumption groups of Korean fried chicken are in line with the former. This shows that the taste of Korean fried chicken is more in line with the tastes of young people. As a result, the products were labeled as young consumer goods, laying a solid foundation from the customer source.

Let's look at fried chicken itself, which is a kind of fast food in essence and has the characteristics of high meal efficiency. Coincidentally, in today's fast-paced life, time is money, and Korean fried chicken can serve efficiently and conform to the characteristics of the times.

As a food, Korean fried chicken is closely related to people's lives. While satisfying people's "full" needs, it can be transformed into a snack for recreation.

Compared with traditional dinner, Korean fried chicken can fill the stomach, and it is not a problem to solve the problem of food and clothing as a dinner. Compared with ordinary snacks, Korean fried chicken has a unique taste, and it also comes with the "buff" of "fried chicken with beer", which is not inconsistent as a daily snack.

in the past few years, cultural communication has been frequent, and the theme of the times has changed, and countless entrepreneurial banners have resounded through the sky. However, the times have gone from the weeds to the essence, so that the brands that follow the times have continued to this day.

Korean fried chicken has cut into the market from the perspective of culture, and today it has a fairly stable and solid foundation, which has created more possibilities for the success of entrepreneurs of Korean fried chicken.