the road to starting a business is difficult, and it can't be done overnight, but success must be adhered to. Why does the Chinese medicine museum always close down in less than half a year? What are the difficulties in the current Chinese medicine museum industry?

Let's take a look at the following:

1. Difficulties in the Chinese medicine museum industry

1. Underestimating the risks

The development of Chinese medicine has become a national strategy, and many laymen have entered the field of Chinese medicine museums in succession, but they are confused and unable to find an exit, resulting in the closure of Chinese medicine museums that blindly invested in the tall buildings in the early stage. Chinese medicine museums that have no positioning, no training and no operation only see opportunities, but do not see the risks of Chinese medicine museums.

2. Blind expansion and merger

The market prospect of Chinese medicine is broad. For Chinese medicine pieces, Chinese medicine implements regional policy support, and Chinese medicine relaxes the talent policy for Chinese medicine practitioners, which activates capital investment and encourages capital's greed for the resource chain of Chinese medicine libraries.

because of the lack of core medical resources, the capital is blindly greedy for big desires, and it is unrealistic to combine all resources to monopolize profits. At the same time, the practice of monopolizing Chinese medicine practitioners by many pharmaceutical companies has made Chinese medicine practitioners scarce and expensive, and this operating cost has also kidnapped the development of Chinese medicine museums.

3. Lack of professional operation talents

There are frequent favorable policies for Chinese medicine museums, and the policy orientation is very good. However, there is a shortage of talents and a serious lack of chain in Chinese medicine museums. Many Chinese medicine practitioners do not have the ability to cope with the market. Investors use shareholders to run Chinese medicine museums instead of professional operators, which causes Chinese medicine museums to deviate from the track.

There are also many investors who entrust the operation and management of the Chinese medicine museum to Chinese medicine practitioners, but they don't know that Chinese medicine practitioners solve the core technical problems, so many Chinese medicine practitioners are busy and do the work of putting the cart before the horse, and this operation plan eventually loses the favorable policies.

4. Lack of standardization process

Chinese medicine museums are uneven, and the competition situation is serious. However, the behavior still stays in the battle of sects, the standardization process is lacking, and the matching funds are not enough. They can't afford to raise a team or a doctor, but also settle in the level of medical ethics and factional disputes. On the contrary, some fake doctors wearing the title of Chinese medicine museum have ruined the reputation of Chinese medicine museum.

Therefore, what the Chinese medicine museum needs is a standardized process in its own museum, not outside it. While the iron is hot, it still needs to be hard on its own. What mode do you have to listen to and believe? The real model is profit, that's all.

5, positioning does not conform to the actual situation

There is no basis for enterprise positioning, and many companies have learned to imitate the classics, and there is no innovative element. At the same time, they learn from the mode of Chinese medicine clinics, pharmacies and outpatient clinics, which is enough to make the new Chinese medicine clinics form the old physique, and the problem of Chinese medicine innovation is difficult.

6. Lack of professional operation talents

The Chinese medicine museum is not only a position to publicize the culture of Chinese medicine, but also a place to treat patients and save lives. It can also be discussed in business, provided that the transaction is fair, professional and gentle. However, Chinese medicine practitioners who come out of the traditional system do not have this ability, only technical ability, and there is a serious shortage of professionals with real operation technology. Team cohesion is very poor, and there is no unified idea between technology and operation, so it is not easy to form a medical team, let alone cope with the huge medical market and the contradiction between doctors and patients.

7. Backward management concept

The operation and management concept of Chinese medicine museum is backward, whether it is profitable survival, layout development, standardization and team development. This has become a confused period for yiguang to face the huge market, and there is no professional management and operation team to support it, so such a Chinese medicine museum can only wait for death. After all, Chinese medicine museum is a special industry, not a purely commercial one.

since there is no reference object and no standard process, it needs experienced teams to run the operation and make the system balanced and orderly, which is also the core issue of the Chinese Medicine Museum.

8. There is no cultural connotation of traditional Chinese medicine

The rise of the Internet has not made the Chinese medicine museum alert, let alone let more core talents go to the business camp. Even if they do, the content-oriented self-media makes it difficult for these core younger generations of the Internet to clarify what traditional Chinese medicine is.

Most of the products are used for blood transfusion. Without the explanation of traditional Chinese medicine by old Chinese medicine practitioners, the products in traditional Chinese medicine culture will be shoddy. The role and significance of internet plus is a tool and a kind of propaganda for a Chinese yiguang, and it is just to bring goods by the way. Don't turn the Chinese medicine museum and the Internet into a product incubator, and the product culture needs the empowerment of old Chinese medicine practitioners.

9. No featured departments

The featured departments of Chinese medicine museums are not featured. Many regional Chinese medicine museums simply copy other people's featured departments in Central yiguang, or recruit so-called experts from others for training. This has caused the phenomenon that many featured departments of Chinese medicine museums in the same region are not featured, and they never look at what kind of competitive situation they are in, and how to form their own featured projects.

11. Insufficient talent pool

There are no basic conditions for talent pool, talent training and talent continuation at all. The development of Chinese medicine museum must have staged development space, stick to it and go its own way, but the core problem is that Chinese medicine museum can't consider it well in advance, and the talent continuity in the later period fails to make long-term preparations for talent space, which is doomed from the payment of salary. Whether talents need to grow up with the Chinese medicine museum, and how to continue to supplement the reserve of follow-up talents.

it is an inevitable trend for Chinese medicine museums to embrace the internet! At present, there are more and more cases of Internet medical treatment, which has a great impact on traditional yiguang, leading to the closure of many yiguang. In this case, "the Chinese medicine museum with Internet may not be advanced, but the Chinese medicine museum without Internet is bound to fall behind. It is unrealistic to confront modern arms with cold weapons. However, the essence of Chinese medicine medical care is offline service, which will never be subverted or replaced by the Internet. "

The Chinese Medicine Museum can be improved in two aspects after embracing the Internet: First, the efficiency is improved and the cost is reduced. Especially in yiguang, which is located in such big cities as Beijing and Shanghai, the biggest cost is the rent cost and labor cost, and the Internet can help the Chinese Medicine Museum solve this problem. The second is the relationship between clinic patients and doctors. That is, using the internet to continue to stabilize this relationship. With the development of Internet, the Chinese Medicine Museum under Little Rhino Health Technology is the "breaker" of the new Chinese Medicine Museum industry, and its innovative concept and practice are at the forefront of the whole industry in yiguang.

Second, Little Rhino Health has developed its own way in the digital operation management system.

1. yiguang digital site selection model

can improve the success rate of TCM opening from 51% in the past to over 81%, which has created a foundation for the rapid cross-regional expansion of yiguang and the landing application of the new model.

2. The fission system of curative effect control

has realized the operation and management of patients in the whole process and cycle. Through the membership mode of social interaction, mutual assistance and mutual benefit, the curative effect and reputation of Little Rhinoceros Chinese Medicine Museum have been improved, and the spread and fission of curative effect have been controlled, which has solved the problems of flow and customer trust more efficiently, which is something that traditional chain yiguang could not expect and could not do.

3. Transaction Sheet System

This innovative management mode has realized the complete unity of the company's goals, personal goals and behaviors. It is very rigorous, allowing team members to naturally move closer to the company's direction, and actually achieving the same goals through the completion of one thing. With the healthy and continuous digital exploration and practice, Little Rhino has formed a digital operation and management system that conforms to its own strategic positioning, and gradually achieved a brand-new mode of making decisions and driving the development of yiguang without relying on experience and data.

third, build a responsible * * * enjoyment and empowerment mechanism.

In the future, Little Rhinoceros will adopt the strategy of all-round opening, and the platform "expert academic resources, patient management resources, supply chain resources, system platform resources, team management resources, brand resources and capital resources" will be fully opened to peers, and the resources will be shared, so that the Chinese Medicine Museum can fully bloom in society. At the same time, Little Rhino also plans to invest a lot of money to introduce advanced courses and training systems to empower everyone in the group and let everyone grow up quickly and efficiently.