? I met a leader when I just graduated. He is a traditional intellectual, working as a middle-level in an established publishing house and in charge of a department. He understands politics, has a big picture, considers problems carefully, and is cautious and steady in speaking and doing things. He seldom loses his temper, has good self-restraint and is kind. At that time, there were six people in my department, and there was a lot of work to be done every day: a lot of manuscripts were compiled and a lot of copywriting was written; We planned many activities together. For half a year, everyone sacrificed their rest time to give lectures on traditional culture every weekend. I have contacted many foreign units and lecturers, and I have done a lot of design and planning for some state organs at the cost price or even at a loss price ... I am busy as a dog, but I just can't make money.
As a younger brother who just entered the business, many leaders have earnestly warned me that you should strengthen your study and learn more from XX colleagues in dealing with people and manners. Leaders are trapped in the publishing house system and need income to support the team. He hates iron not to produce steel. Every day when he is sad, after work and dinner, he looks at his gray hair less than 40 years old and walks silently on the road. I think what's the matter? He is so capable that he can't make money. It's really hard to make money.
? (2)
After leaving the publishing house, I met a director of Beijing newspaper, from whom I thoroughly brainwashed for the first time in my life. The leader has a bad temper and a firm style. If things are not done well, he can point at your nose and scold you for two hours. No matter how ugly it is, he will only say "hmm" when he is finished. I have never been praised by him, and I am under great pressure every day, but I grow the fastest. Leaders are good at planning various activities and have strong logical judgment on affairs. I often think that he is a logical madman, which directly makes me a logical madman today.
He taught me how to weave magazines, how to straighten out logic, and how to turn complex interpersonal relationships in the real world into a logical framework on paper. This ability is unique to cultural elites. Although it has an idealized side, it is extremely helpful to quickly grasp the essence of complex situations. At that time, he came out as an advertising company, worked as a white-collar snack, and also worked as a marketing for a foundation. I followed him to make plans, make plans, meet customers and save activities. I used to sleep only three or four hours a day. More than half a year has passed, advertising companies have not improved, white-collar snacks are dying, and the foundation's business has also been taken care of. We left sadly. At that time, my salary had not been paid for several months, and I didn't earn any money to lead myself. I was particularly confused when I lost: how can it be so difficult for such a capable person to make money?
(3)
The second brainwashing teacher in my life is an alumnus, a graduate of Wuhan University in the 1980s. He has intellectual elite's feelings of home and country, moral self-discipline and academic self-esteem, and his character is noble. This alumnus was also an entrepreneur in the field of financial segmentation. In 2008, the company closed down in the financial crisis, and later he devoted himself to the enterprise of another well-known alumnus. My contact with him began with writing books for famous alumni.
? He taught me the systematic thinking of marketing and a lot of dry goods on the Jianghu: what are customers, what are the real needs, what should a mature and executable scheme look like, what are the true faces of entrepreneurs in China, the relationship between social and professional abilities, and so on. This brainwashing lasted for more than a year. I was very painful, but I also gained a lot of new knowledge. He is certainly a very capable strategist in my opinion, but he has no money and can't earn much money. Speaking of inflation, we can only have some beef and mutton soup together. In the struggle within the enterprise, he was unfortunately defeated and even injured. I used to hate it.
(4)
Later, I contacted many businessmen who made big money, and I began to understand why many very capable people didn't make big money. From the objective factors, my first leader was bound by the system and mechanism, a grumpy director of a newspaper was bound by the business direction, and the alumni who drank together were bound by the lack of their own platform. But subjectively speaking, they don't earn much money, and they all have an equally obvious defect: they are very insensitive to the business opportunities that can make money, or directly speaking, they are very insensitive to money.
This insensitivity is reflected in many aspects. For example, many businesses that don't make money from the beginning have the illusion that they can make money later, which turns out to be unreliable; For example, some businesses with huge short-term profits are not done because they think they lack sustainability; For another example, they obviously don't pay attention to the blending of resources, but pay special attention to their own abilities. Therefore, their abilities often cannot compete with resources; Wait a minute.
On the other hand, many wealthy businessmen I met have simple rules: buy low and sell high to earn the difference, and monopolize by resources; Let's get started. In short, they don't talk about theory, have no dreams, and have strong action power. The key is to only do things close to money. In order to get closer to money, they will mix around the dinner bar, all kinds of things are mixed, and they can smell the profit margin of a certain business sensitively, and see the money as soon as they get their hands on it. Of course, when they talk about the secret of success, they are talking about another set, such as honesty, excellent products and services and so on. These are not lies, but they are not the point. The point is that they are very sensitive to money. With a sniff of your nose, you can know whether an enterprise can make money, how to make money and how much money it has earned.
? (5)
Yes, the fact is that simple. Earning money does not need deep theoretical support or extensive knowledge. What is needed is the observation of subtle affairs, the judgment of specific business opportunities, and the diligent implementation of their thinking. What needs to be clarified is that I am talking about most businessmen who have failed to lead the trend, and the best entrepreneurs are not among them. If you want to be a first-class entrepreneur, you really need to judge the general trend of the economy and choose the right industry. In China, you need to flirt with the government properly, otherwise it is difficult to stand at the top of wealth.
? But for the average person, if you want to be worth tens of millions or even hundreds of millions, you don't need to pay too much attention to the general trend of the times, you don't need extensive humanities or scientific and technological knowledge, you just need to study specific inputs and returns, and then find an industry that is almost still developing, and you can act immediately with 50% certainty. No innovation, no exploration. The business model directly replicates your nearest peers, and customers slowly accumulate from wine table meetings. After two or three years, you can develop on the track, and after five years, you have a great possibility to achieve initial financial freedom. This has nothing to do with cultural literacy and human nature. Even if you only make one order, you can accumulate the first bucket of gold. The market in China is too big and there are too many people, so it may take a long time to buy and sell with one hammer.
Of course, times are different now, and the Internet has had a great impact on traditional commerce. However, the core ability to make money has not changed: sensitivity to money. You may want to give an example of Zhang Xiaolong, a technical man who is not sensitive to money. He made a subversive innovation and made a WeChat with a valuation of nearly 100 billion dollars. But he is a trial and error on Tencent's big platform, not the normal state of business. If he is doing WeChat independently, regardless of the product, it is likely to fail because of insufficient cash flow. Looking at the examples in recent years, compared with traditional entrepreneurs, the biggest shortcoming of most Internet entrepreneurs is that they pay too much attention to products and services, and pay not enough attention to money, and often fail because of broken cash flow. The cash flow problem is not only related to specific finance, but also affects the strategy and tactics of enterprises all the time. Many failed entrepreneurs are very capable people. However, the essence of business is to make money. They are not sensitive enough to money and will suffer in the end.
? (6)
? So, after reading my article, if you think it's good, remember to reward me.