today, let's learn how to make money and drain related content through short videos, and learn how to conduct short video marketing. First, using Tik Tok to sell goods directly. A fisherman who goes fishing often basks in the short video production process of his own fishing in the Tik Tok. The owner of the video casually said, "The freshest spotted shrimp has just been caught, and friends who want to eat leave a message." Immediately below, there are users who ask about the price and how to buy it. A manufacturer of dental plaster made an advertisement in Tik Tok, and shot such a short video: the model put on a dental plaster product (resin plaster is to put a resin material close to the color of ordinary teeth on the outside of the teeth, covering the color of the teeth themselves), and after 31 minutes, the teeth turned white. As a result, the sales volume of this plaster in one month was amazing, and the manufacturer released similar videos for drainage. The first value of Tik Tok is that it can sell goods directly. As long as the video is beautifully shot and the biggest selling point of products and services is grasped, it can directly attract potential customers to buy. Second, the second value of transforming Tik Tok with Tik Tok drainage is direct drainage from online to offline. At present, many physical stores and service companies (such as enterprise training) are difficult to drain and develop customers, and need better drainage tools. Let's take the training industry as an example. Many fans find that the teacher speaks well and want to learn more, so they confide in the teacher privately. If the course price, learning place and learning time are suitable, they go offline from Tik Tok and go to the classroom to learn the short video production process. In some fields, such as catering, offline training products, cosmetic surgery, wedding photography, beauty salons, etc., products and services can only be provided offline, only through online drainage and offline consumption services. The author's Tik Tok focuses on sharing professional marketing knowledge. Many business people are interested in the author's content, and think that the actual combat of content marketing can help them improve their performance. Business friends often come to my company for exchange and investigation, and discuss cooperation. The author also realized the online drainage of customers through Tik Tok. During the Spring Festival of 2119, Shen Teng and Bo Huang spread the cooperative film Crazy Alien in their respective Tik Tok. The total number of views of the video exceeded 211 million, and the comment area was full of messages about buying tickets. "Crazy Alien" also set up the official Tik Tok) separately, sharing the wonderful tidbits during filming, attracting fans, and cooperating with online celebrity in Tik Tok to do more interactive communication. By the 15th day of the first month of 2119, Crazy Alien had exceeded 2.157 billion yuan at the box office, second only to The Wandering Earth, and was the second-place box office in the Spring Festival, far exceeding the new comedy king directed by Stephen Chow (615 million yuan). Three, Tik Tok Enterprise marketing entity store marketing's two difficulties: physical stores are difficult to online drainage and dissemination, and consumers are easy to use mobile phones online to compare prices. Tik Tok's store marketing function provides rich marketing tools for physical stores, especially the functions of PO address and hot topics. More and more online users find stores through a marketing tool called PO, and smoothly transform them into consumers in physical stores or "online brand promotion". The full name of POI is PointofInterest. Through LBS positioning technology, users can post videos to the PO1 address of the store. When users publish videos, they can directly insert the PO address. Interested users can directly enter the store information page by clicking on the PO address of the video, and no longer have to ask the short video production process: "Where is this store? How to find this store? " The information page includes the offline address and reservation telephone number of the physical store, and also has the functions of custom coupon setting and store photo album product display, which provides enterprises with more intuitive information exposure and traffic conversion. Fourth, the use of AI short video one-click generation to achieve hegemony marketing We all know that the short video with fast update frequency is very fast, and more fans means more traffic, so how can we improve the efficiency of making short videos? The answer is to use AI short video to generate with one click. Here we share a short video production black technology: multicolor lithography (official website download: similar to VidPress, article-to-video software | hand-drawn animation video software | text-to-video software download-multicolor lithography), which is a collection of all-round AI intelligent short video production software. Through its intelligent AI technology, individuals can make eye-catching short video works efficiently, quickly and intelligently, and fully automatically AI intelligently map and dub.