Among them, hot pot has become a major category in catering segmentation, with remarkable achievements.
With the continuous emergence of new technologies and new formats, the catering industry is undergoing rapid changes.
The continuous upgrading of consumption, consumer differentiation and diversified dietary needs also put forward new requirements for the development of the hot pot market.
The insiders believe that the combination of new technologies in internet plus may bring new growth points to enterprises.
It is understood that in recent years, the catering industry has developed by leaps and bounds and the scale of the catering market has continued to expand, becoming an important force in the domestic consumer market.
According to related reports, in 20 18, the income of catering industry exceeded 4.27 trillion yuan, a year-on-year increase of over 9%.
Judging from the growth rate of turnover, the number of stores and the change of business area, the overall scale of large enterprises continues to expand, while medium and large enterprises are still in the stage of continuous expansion.
Among them, among the many categories of catering, the unique business model of hot pot category, which is highly standardized due to the growth and expansion of market demand, has become an important category in the field of catering segmentation.
According to the survey data, the total revenue of the hot pot market in 20 18 reached 875 billion yuan, an increase of more than half compared with 20 14. It is estimated that the hot pot revenue will reach 960 billion yuan in 20 19.
Even in the downturn of many physical stores, the hot pot industry has maintained steady growth, and even some stores have long queues now.
Due to the huge hot pot market, the injection of a large amount of capital has promoted the rapid development of the hot pot industry and intensified the competition in the hot pot market.
The industry believes that the application of new technologies and the Internet has become an effective way to drain new consumption and develop new retail.
Driven by the Internet and logistics cold chain technology, catering enterprises apply internet plus's new technology to actively promote the development of new retail in the catering industry. The combination of online and offline has brought new growth points for enterprises.
It is reported that a hot pot restaurant has upgraded the traditional restaurant through high-tech internet technology, launched a high-tech store, and has officially opened. From ordering food to preparing meals to delivering meals, all are robot services.
In fact, this technology restaurant launched by hot pot restaurant is very innovative. It adopts super-large capacity in the overall structure, surrounded by 360 degrees, with a variety of themes to choose from, and the wall is fully automated, which can tailor-made exclusive services for consumers and bring customers an extraordinary sense of service experience.
In addition, there are hot pot restaurants that open smart restaurants to realize the application of high-tech elements such as robotic arms, food delivery machines and audio-visual immersion experiences.
In addition, a traditional hot pot restaurant is obviously aware of the consumption upgrade, and the new consumption pattern and living habits have changed.
Therefore, by introducing intelligent technologies and equipment, such as intelligent cooking machine, side dish robot and dish delivery robot, the store has realized the transformation from traditional manual service and menu ordering to online and offline intelligent ordering, bringing consumers a brand-new dining experience.
A few days ago, at the 20 19 China Hot Pot Industry Development Conference, a food delivery robot attracted many people to stop and watch.
According to reports, this machine is a new exploration of the deep integration of robot autonomous mobile technology and catering industry.
This machine mainly cooperates with in-store waiters to deliver meals and collect tableware, which is helpful to improve service efficiency and reduce work burden.
It is understood that the average meal delivery of a robot reaches 140 times/day, sending 380 trays, and the number of dishes delivered exceeds labor.
It is not difficult to see that the catering industry in China is developing rapidly, the consumer market is upgrading, and the demand for hot pot market is expanding.
It is estimated that by 2022, the total market space of hot pot restaurants will be nearly 800 billion yuan.
But at the same time, the catering industry is also facing various challenges brought by the new economy, new technology and new consumption.
Now the competition in the catering industry is becoming more and more fierce. In order to gain more shares, the important core is technology.
The combination of new technologies in internet plus can upgrade the traditional hotpot restaurant and increase the rate, which is the beginning of innovation in the catering industry.