What are the outstanding advantages of Beijing Guanghua Zhuoce in hot spring vacation?

Guanghua Zhuoce proposed

Five models of hot spring tourism development

1 chain brand model

Multi-point layout, brand expansion, forming a national chain project. An Baili Hot Springs Tianmu Hot Springs.

Tianmu Hot Spring Complex includes indoor and outdoor ecological hot springs, water parks and swimming pools, advanced resort hotels, high-end hot spring health clubs, green restaurants, business conference centers, spas, golf courses, leisure and entertainment, cultural theme parks, and outward bound training. In the garden environment of the hotel, An Baili Hot Spring realizes the relationship among people, scenery and things through environmental therapy. Anbaili Health Resort Boutique Hotel provides an open-air hot spring spa environment, has world-class Chinese medicine meridian detection equipment and therapy, and combines traditional Chinese medicine with modern science to prevent diseases.

2 theme-driven mode

According to the market segments and the characteristics of their own resources, the corresponding themes are introduced, including meetings, entertainment, health, beauty, sports, sightseeing, culture and manor. ...

Conference type-around the hot springs, business meetings are operated as the most important supporting projects.

Health-preserving type-advocating a healthy lifestyle around hot springs.

3 resource linkage model

Relying on valleys, mountains, forests, waterfront resources, etc. And integrate them to develop interactively.

Case: The Lower Hot Springs of Mount Fuji, Japan

Projects: soaking in hot springs, visiting hot spring street, visiting shrines and monasteries, visiting Mount Fuji, and visiting lakes.

4 regional linkage mode

Hot springs are the core attractions, creating hot spring cities, hot spring towns and resorts. Hot spring products and conferences, festivals, sports and many other additional products form a complex to maximize the market in the same region and realize the coordinated development of regional economy.

5. Industrial linkage mode

Hot Springs +X: Combine with recreation, hotels, conferences, restaurants, real estate and other fields to realize industrial linkage development. For example, it will form a hot spring ecological farm with agriculture and real estate, and form a community or complex with tourism real estate.

Case: Beijing Xiedao Green Ecological Farm

Industry: Hot spring (conference, bathing, vacation)+ecological agriculture+tourism.

Guanghua Zhuoce Intelligent Industry is one of the three major tourism planning companies in China. Founded in 2003, it is a world-class planning and design institute and investment and operation group, and a member of the Royal Town Planning Association. The team is a Sino-British joint venture company composed of top designers from China, Britain and Taiwan Province Province, with a registered capital of100000 yuan, and its business involves urban planning, architectural design, landscape design, tourism planning, investment and financing operation in tourism real estate, etc. At present, there are branches in Beijing, London and Taipei, and the global designer team exceeds 100. The company provides planning and design services for the world 1/3 enterprises and the top 500 enterprises in China. Clients include PATA (Asia-Pacific Tourism Association), National Development and Reform Commission, Ministry of Culture, Ministry of Water Resources, State Forestry Administration, Shandong Tourism Bureau, Qingdao Tourism Bureau, Olympic Sailing Center, China Travel Agency, China Construction Group, Wanda, Vanke, Caesar, Greentown, Evergrande and Datang Group. The company plans to invest in projects with total assets exceeding 50 billion yuan and investment exceeding 20 billion yuan; The company uses the tools of "Tourism Planning 3.0" and "Tourism Brand Marketing 3.0" to provide customers with practical planning and design services. It also published books such as China Tourism Planning White Paper, China Tourism Brand Marketing White Paper and Tourism Brand Marketing 3.0, which caused great influence in the industry. Xinhua News Agency and China Tourism News made special reports. The company invested 50 million yuan in Anhui and Xinjiang, operated two 4A scenic spots and a four-star hotel, and realized the service mode of "planning and design+industrial investment and operation" in the whole industry chain.

In 20 13, the company reached a strategic cooperation with Sheng Da group (listed company, stock code: 000603, 150, top 500 private enterprises in China, with total assets of more than 20 billion RMB) and established a joint-stock company.

Guanghua Zhuoce Honor:

-China Award for Outstanding Marketing.

-The first China Graphic Design Competition and the "Dolphin Cup" National Youth Advertising Creative Award.

-Design Works Award of the 8th Advertising Festival

Works Award of the 9th National Advertising Festival

-Won the Bronze Award of Guangzhou Daily Cup Advertising.

—— The work was selected in IMI Advertising Yearbook.

-Tourism marketing consultant for sales and marketing.

-Tourism Marketing Consultant of China Tourism News.

-City Marketing Consultant of China Culture Newspaper.

—— Marketing Consultant of Sina Travel Channel

-"Le Dao Plan" won the Top Ten Cases of Tourism Marketing in China in 2006.