1, perfect franchising

Quanjude since the formation of the group, breaking the traditional catering industry, single-store business model, the first in the domestic introduction of the concept of chain management, through more than a decade of continuous exploration and practice, has more than 5?0 chain enterprises at home and abroad, Quanjude brand influence is widely spread across the five continents and four corners of the world.

In order to further accelerate the development of Quanjude chain business, Quanjude Group established the Quanjude Chain Business Company as the headquarters of Quanjude chain business, specializing in Quanjude chain business.

In the process of promoting the franchising chain, Quanjude has formulated the principle of "not focusing on quantity but on quality", focusing on the development of economically developed areas, with the market layout focusing on the capitals of provinces, large and medium-sized cities, and coastal zones, and the development of Class A and Class B stores, and the establishment of a chain operation system from project creation, contract signing, to the establishment of a chain operation center. We have established a whole set of franchise management system and program from project, signing to training, distribution, opening, supervision, etc. We have also established the franchise management system and program for the business of the company.

All member enterprises of the Group, regardless of who owns the assets, will sign the Franchise Contract and Trademark License Contract with Beijing Quanjude Group Limited Liability Company, a subsidiary of Beijing Quanjude Group, for the use of the intangible assets of Quanjude. The trademark license contract and "Outposting Personnel Agreement". Staff Agreement" and a series of related contracts and documents, forming a sound chain management system and legal protection system.

At the same time, it actively implements the image recognition system in each chain enterprise across the country, and implements the standards, specifications and unification of the trademark logo, uniforms, tableware and special equipments to enhance the management of the Quanjude brand. Enhance the management level of Quanjude brand.

In order to establish a strong distribution system for the chain operation, the Quanjude distribution center established by the Group actively regulates the enterprise management according to the international standard, and passed the I.S09.00.1 quality system certification in 2.0.00, which improves the quality of the unified distribution.

At present, the distribution center has implemented the unified distribution of the main raw materials such as duck billet, lotus leaf cake and sauce to the national lock enterprises. After the implementation of unified distribution, has initially changed the "Quanjude" more than a hundred years of manual operation of the production mode, to promote the old "Quanjude" go. On the road of industrialization, large-scale operation, the development of chain business has played a role in promoting and safeguarding.

2, in China such a low-consumption groups mainly in the country, such positioning is unable to meet the needs of the general public, fine dining large, civilian, low-priced imperative. Therefore, Quanjude enterprise development fast food strategy is wise and inevitable.

The development prospects are extremely broad. Of course, the road ahead is not smooth. Quanjude only in the learning to improve themselves will have a way out, which change the traditional concepts and means of operation, training high-quality management personnel is the key to success or failure. In accordance with the modern enterprise system to manage the enterprise. Quanjude enterprise will certainly get a breakthrough development.

3, pay attention to brand cooperation

All Gathering brand cooperation, adhere to two principles: is vertically integrated, that is, the extension of the brand to be able to form upstream and downstream industry associations; the second is to closely around the main business of catering, the formation of horizontal associations to serve the main business. Germany Ferdinand Pilot Wine Co., Ltd. is a company with a long history of more than three hundred years of professional planting a German Reinburg.

The company's banner brings together a number of world-renowned masters of the art of winemaking, the world's most modern winemaking enterprises, and in more than 2?0 countries and regions around the world with more than 40 branches.

The Quanjude Group utilizes the brand extension, cooperates with the German Bilode Wine Company, and adopts the dual trademarks of "Quanjude and Bilode" to produce pure German white wine and French red wine, and introduces them into the domestic market, which is known in the press as "Chinese people make brands and foreigners make good wines". "The transnational "marriage" of the two long-established enterprises at home and abroad has produced a compound amplification effect.

4, Quanjude now has a brand value of more than 1 billion yuan, in May 1993, the former door Quanjude, is recognizing the Quanjude as well as the Hepingmen Quanjude roast duck store as the backbone of the 53 members of the establishment of the China Beijing Quanjude Roasted Duck Group Company.

In March 1995, Quanjude joined hands with Shanghai Xinya, China Bao'an and other 6 enterprises to establish Beijing Quanjude Roast Duck Company Limited, issuing 70 million shares and becoming the first joint-stock enterprise in Beijing's catering service industry.