Once the fire of the north and south of the catering brand Tan fish head listing failure, a catering giant lost tens of billions of assets, Chengdu Tan Fish Head Investment Co. 49 trademarks under the name of the exclusive right to auction, and ultimately a buyer to 15.1 million yuan to take. From the once tens of billions of assets to the current bankruptcy, this catering brand what exactly has gone through, let's come together to understand:
a, a hot pot store in the alley startedIn 1996, with 5,000 yuan of the transfer resettlement fee, Tan Changan in Chengdu, Baihuatan near the alley to open up the first Tan Fish Head hot pot store. With a clean and hygienic dining environment and unique hot pot flavors, he gained popularity among diners. Also since then began the Tan fish head expansion road.
The first mainland hot pot brand to enter the Taiwan market in China?In less than three years, Tan Fish Head opened 90 chain stores in 58 cities across the country, and if this data does not show its strength, it can be said that one can say that when Tan Changan opened a hot store, he had to go to four places a day to cut the ribbon for the opening of a new hot pot restaurant. In addition, Tan Changan is also brave enough to explore overseas markets. In 2002, Tan Fish Head became the first mainland hot pot brand to enter the Chinese Taiwan market.
Three, with the venture capital betting failure led to bankruptcyWealth gradually accumulated, Tan Changan also thought of making the business bigger, want to go public, but after two times are because of some competitive reasons failed, but Tan Changan is not willing to, but also decided to make Tan Fish Head independent IPO. to this end, he paid a huge price to make their own regret? Bankruptcy. After decades, he ended up going back to square one and even took on debt as well.
After three decades of great storms and waves, and finally back to the starting point of penniless, doing business is also really a risky thing, said Tan Changan? was in too much of a hurry to go public at the time? Perhaps, things have their own laws of development, business is the same, can not be rushed. What do you think about the failure of the listing of the restaurant giant that led to bankruptcy? Welcome to leave a message in the comments section to discuss.