Bargaining is a standard action that customers almost always do in the buying process. No matter how professional sales staff, how enthusiastic to introduce customers to the product's selling points, brand, value, comparative advantages, after-sales service? Customers are often unchanged:? Too expensive? Cheaper? Give more freebies, right? Here are 8 very useful response skills I have organized for you, I hope to help you!
1 superior special approval (customers want to buy good things and want to take advantage of the cheap) analysisEncountered and want to cheap and want to buy good things of the customer at this time you can use the site in the salesman or cabinet chiefs and other people to help facilitate.
Discourse
Salesman: Customer, you see this product is good, right?
Customer: Something is good is too expensive. Help me cheaper.
Salesman: My side of the right can only go here. Alas? Customers, you wait, our leadership just came, I help you ask.
Salesman: Leader, today just this side of a customer, have come several times. I'm not sure if I'm going to be able to get a good deal, but I'm sure I'm going to be able to get a good deal, and I'm going to be able to get a good deal.
Leader: customers want which model ah?
Salesman: It's a set of XXXX. I have said XXXX money. This is already the price of our activities. He also want to cheap, just you come today, you see if you can help him cheaper.
Leader: Today this way, I see he is also sincere to buy, then cheaper. XXXX money to do this set.
Salesman: Ah? (Pretend to be surprised expression) this way can be ah? I've never had such a low price, then wait a moment you have to sign the ah, or the company knows to fine me the money.
2 with the tide (hesitant customers) analysisNow many consumers have a more serious follow the trend of psychology. As long as he feels a lot of people around me have bought, it is estimated that this product is not too bad. This method is more effective for those customers who are hesitant to choose between several brands.
The tactics
Salesman: I see that you are here to see half a day, we'll settle down. By the way, where do you live?
Customer: I am XXX neighborhood.
Salesman: Really? A few days ago, there are a few people bought in my place, but also in your neighborhood. (Take the account book) You see this is, this is also, are you that right?
Customers: Well, it's not far from the neighborhood where I live.
Salesman: Right. Our products cost-effective or very high, otherwise there will not be so many people choose our products. And our side of the so-and-so is also used our brand. Really quite good!
3 Commitment Guarantee (customers have recognized the product) analysisCustomers have recognized our products, just think the price is a little high, hope to get the possibility of price reduction.
Discourse
Customers: you have a set of minimum is so much?
Salesman: Yes. This has nothing less.
Gu customer: so, I go to other stores to see, compare.
Salesman: You have recognized our products, all of our stores are uniform prices. And if you think I'm expensive here, buy it after the other places found cheaper than me, take the invoice to me than the price difference. How much more expensive I am, how much refund to you (using the shopping mall system to protect), you say right.
And we are a manufacturer of production, the price is unified. You go to where are the same price. You have to tired half a day to go to other places to see, the result is still the same, might as well take a break here, you say right?
4 take the books than the price analysisTake out the previous transaction records books to compare with each other, so that customers feel that he really has been very cheap today, feel the actual point of interest.
Discourse
Customers: you this set of cheaper to me, right, I have come a few times, next time I bring some friends over to buy, okay?
Salesman: customer, really can not be cheap, today this price has been very low, you do not believe, I take the previous books for you to see, you see, this is a month to buy, XX money. This is a month to buy, XX money. And this one, XX money. I can't get any cheaper, I've never sold them at such a low price before.
Customers: this really fake ah?
The customer: this is really fake ah?
Salesman: How can it be, there are phone numbers on it. Look, you see, this is Mr. X, the phone is 13XXXXXXXXX, if you do not believe you can call to ask.
5 to false analysisAll falsehoods are certainly broken, the customer is not stupid, but if you say a few words of truth and then clip a few words of falsehoods so easy to distinguish.
Discourse
Customers: you a set of XXXX price to sell or not to buy?
Salesman: This price can not do oh! You know, I also work for others, right? I sold this set of only take 20 dollars of commission. It does not matter whether this thing to take commission, if I put the price down today, I not only can not get commission, the company will have to fine me. If you were the boss, you wouldn't use an employee like me, would you? If business can be done, I will do it, there is no one who does not want to do business, right? You say right, and this thing sold the money, but also not in my pocket, is to the boss to earn to go, why do I let you out of the hundreds of dollars it.
In fact, we are on the same page. The first thing I'd like to do is to get a good deal on a new product, and I'd like to be able to get a good deal on a new product. The price is really nothing to come and go. I'll give you a free gift. You see how?
6 fictional sales analysisCustomers for the request to reduce the price of the floating degree is not very large, and does not exceed our price control range, you can use this fictional sales method.
The tactics
Salesman: You see today's set of so fixed it, 4680 is not expensive, and with automatic cleaning, cost-effective is also relatively high, you say it?
Customers: things are good, but the price is a little expensive, 4400 well, if you sell, I will buy this set today.
Salesman: This price really can not do oh. This way Mr./Ms., today our shopping mall to us set the target, I am now short of 4000 yuan to complete the task. Finish the task I can get 200 yuan bonus, or so, today this bonus I do not want, 200 yuan I help you to reduce, as a friend of 4480 Well, then low, I really can not do it, today I'm just short of this single business. Even if we all do each other a favor well, you see how ah?
7 a song and a double reed to facilitate
1, gifts to facilitate the analysis
Gifts to facilitate the case in the customer's recognition of our products and prices are relatively can be used.
Discourse
Customers: Let's do it this way. You are this thing, I do not and you pay the price, you send me a few more freebies well, just our home is still missing 2 bath, you send me a, I have to go back to buy a, home improvement is always a brand of good point it, or 2 brand of things put that is not ugly death ah?
Salesman A: In fact, your idea is also very correct, but our company stipulates that we can only send ah, send more than we want to fine it, or so, I give you a gift for a change of other good points. You see?
Guide B: this can not be, we are not so last time to the customer for a change, but also the company fined 50 dollars it?
Salesman A: what can not ah, the customer also came over several times. Anyhow, people also bought us a few things. You are afraid to take responsibility, then I and the company to say, the fine counted on me, do not want you to pay money well.
Guide B: forget it. I don't care about you, then what happened to you to explain yourself well, you want to do it, I can't care so much, when the fine don't say I didn't remind you.
2, the price of the double reed
Analysis
Guide for the customer at the scene of the desire to turnover, brand awareness and purchasing power to grasp, at the same time to understand the amount of customer demand.
Discipline
Salesman A: Look, this set of us so settled how ah?
Customers: Well, you'll be cheaper to me well, this thing is not a few hundred dollars of things, to a few thousand it. You help me cheaper, next time I also bring my friends to your side to buy.
Salesman A: This way, you do not say more. I'll take it as a friend, and I'll help you get rid of the change in this set.
Salesman B: you crazy ah! How can you do it at this price ah? You want to die, you when you are the business manager ah?
Guide A: do not want you to manage, then let the company to my business this set of commission deducted well. I have said, as a friend. I will take responsibility at that time?
Salesman B: then you write your own ticket well, it is written on your own ticket, don't come to the company to come back to me at that time.
3, telephone confirmation
Analysis
Customers in the price has exceeded their own price floor, and the customer's desire to sell is relatively strong.
The tactics
Salesman: This price on my side really can not be less, or so, you first sit down to rest, I make a phone call to our leadership, to him to ask for instructions on whether it can be more desirable points.
Customers: Well, then you call and ask to see if it can be cheaper, we'll settle.
Salesman: Hey, Mr. X, where are you now? We have a customer here have come to see several times, and the original home is also used in our things, you see can not be cheaper ah, are old customers, on our products are very recognized. Yes, he really wants to buy it. What? What? - Oh! Oh, I know. I see. Oh, well, thank you. Goodbye Mr. X!
Salesman: I just called our leader, the price, the leader said, if you are sincere, at most, you can only knock off the zero, the other really can not be less.
8 benefit transfer (let customers buy other products and give concessions) analysisCustomers here to buy things at a very low price, he (she) still want to be cheaper, then transfer these benefits to other items he (she) needs to go above.
Discipline
Salesman: Customer, today this price is already the lowest, really can not be less.
Customers: you let me dozens of dollars I'll buy, I bought today is not a hundred dollars of things, 80 dollars and not much, it is a fraction of ah, minus we go pay.
Salesman: How about this, you have to buy something else today?
Customers: I have to buy XXXX today, so you here on the cheap me a little better.
Salesman: I'm really bad here cheap, you just have to buy XXXX it, we make a friend well, let our counter chief to take you to help you more discount well. The discount will be more than 80 dollars, right? Last month, there is a customer to buy, only spent XX money, you see cheap it?
Customers: that price can buy? The price is very cheap indeed.
Customer: That price can be bought?