In today's consumption escalation, the attribute of restaurants is no longer just to satisfy appetite, but has become an important place for people to socialize. As a result, the restaurant design style is more valued by consumers. In the catering market dominated by buyers, the design of restaurants is particularly important. Take Wan Li Design Company to answer, what is the design concept of the restaurant? What kind of catering design concept can win the favor of consumers? Restaurant design

The design concept of the restaurant is that the designer gives artistic creative inspiration to the restaurant by taking the cultural concept of the restaurant brand as the leading factor, combining the commercial value of the restaurant and taking the market orientation as the benchmark. Excellent restaurant design concept is the perfect combination of business and art, which not only helps restaurants to increase profits, but also reflects the unique brand personality and cultural connotation of catering brands.

In the design of restaurants, the design concept determines all aspects of restaurant design. As a design company with many years of restaurant design experience, Hua Wan Li Design Company believes that the essence of restaurant design concept lies in accurate judgment of the market. What kind of design concept is popular? Let's have a look together. Restaurant design

1, people-oriented

As an important place for people to socialize in modern life, the restaurant's design attribute even surpasses the catering attribute. Therefore, the design of the restaurant needs to be based on the "people-oriented" design concept. Consumers are no longer limited to the basic needs of "delicious food", but more can get a sense of consumption experience and comfortable social experience in restaurants. Therefore, the design of the restaurant should be based on the customer's consideration and think from the customer's point of view.

excellent restaurant design fully embodies the people-oriented design concept in the spatial layout. Not only through the space design and lighting atmosphere in the restaurant, it creates a place suitable for people to have a rest, but also leaves privacy space for consumers in the psychological safety area in the space setting of the dining table.

in the design of Diandude Chinese restaurant in Guangzhou, the age class of consumers is fully considered, and a non-slip slide convenient for wheelchair access is set at the entrance of the gate, so that the elderly with mobility difficulties can easily enter the restaurant, which is the most intuitive embodiment of the people-oriented design concept. Restaurant design

2. Accurate positioning

Consumers can be described as "thousands of people and thousands of faces" to the design style of the restaurant, and they can't be 111% satisfied, so the design concept of the restaurant needs to locate the target customer groups. Designers need to know enough about catering brands before designing, and then make appropriate positioning according to the habits of consumer groups by determining the target groups. This design concept can't meet all consumers, but for the target group, it hits the pain point of their consumption and makes consumers feel dependent on the brand.