o2o takeaway is the demand for more segmented value under the trend of o2o in the catering industry. o2o takeaway includes three elements: information channel, payment channel and logistics channel. o2o serves as a channel for consumers, who can gather on a screen and choose catering outlets around them, which greatly improves the diversity of small oi and choices. For merchants, it is so that they can not see the invisible, did not see the consumers can see the merchant and commodity information through a screen, providing exposure of the merchant. Users through the cell phone on the takeaway platform to pick their favorite dishes, through the online payment mode payment, you can sit and wait for the delivery of food to the door, to save look at a lot of time used to buy food to cook, very suitable for the needs of contemporary social development. For the catering back-end o2o. The program contains a business chain, mainly including platform mode and self-management mode two.

Characteristics of takeaway o2o. According to data:

The catering market size will reach more than 400 million in 2021, which is enough to show that the catering market is huge, and these data show the prospect of the domestic catering market. With the depth of the Internet era, the market scale of catering o2o will continue to expand. And looking at the surrounding life, more and more students, work tenants began to leave the takeaway, takeaway has become an indispensable part of their catering life.

A variety of factors make their dependence on takeout gradually increase:

1. The irreplaceable convenience of takeout. Convenience is the reason why many consumers choose takeout delivery. It is very convenient to just tap on your cell phone and wait for the food to come to your door. Nowadays, the takeaway o2o platform, constantly collects consumers' dining habits and delivery locations, carries out big data analysis, and calculates the results of the best match between the two, so that it can greatly reduce the time that users wait for the delivery of takeaway, and improve the efficiency and quality of delivery.

2. [Consumers' psychological needs. Data show that the takeaway consumer group has spread from the student group to the office workers and even some families in the daily meals, which just shows that it is due to the social attributes of the consumers' geeks and housewives that the explosive expansion of the o2oized takeaway industry has become possible.

3. Adapt to personalized demand. Some o2o takeaway personalized needs are constantly being born. For customers with special needs, such as the sick, the elderly or the need to get together at home for some special items, with the gradual intensification of market competition, it will give rise to personalized takeaway delivery to become a competitive point for each takeaway platform to establish a distinctive image.

Just like the emergence of WoShi takeaway, with intuitive shopping, specialty grouping, blind box ordering, it has become a bright landscape in the takeaway market. Even though new takeaway platforms are constantly emerging, WoShi Takeaway still has its own mode of operation to attract consumers.