Recently, Big S and Wang Xiaofei rumors of marriage change, ten years of love couple drama is a show?

Da S said the two divorce procedures in the process; while Wang Xiaofei said he "did not know"; Xu's mother said her daughter was talking angry, and will persuade Da S to calmly consider. This is a divorce storm of all parties involved in the caliber of inconsistency.

Looking back ten years ago, Das and Wang Xiaofei flash marriage, the showbiz "discipline" Wang Gongzi is not optimistic about the new couple, said Das is a gold-digging, marrying into the family.

Incidentally, Mr. Wang also mocked Faye Wang for not having much money in his pocket. The reason for this is that the criteria for Wang Xiaofei to be recognized as one of the "Four Young Men of Beijing" is not based on his assets.

Back then, Da S and Wang Xiaofei married, the whole of Taiwan and to be married to the daughter of the same, one by one there to break the finger counting: Wang Xiaofei's family has almost 3 billion family wealth, right? The good thing is that the big S is not bad, shooting savings plus fame and other intangible assets, how can also have 1 billion!

When Big S got married a few years ago, the rich in-laws were no longer in the limelight. South Beauty's IPO failed, and her mother-in-law Zhang Lan lost control and left the board. In response to Zhang Lan's financial crisis, Big S said "**** the same face" .

Wang Sicong stepped on Big S again, saying she was "going to cry in the toilet".

Previously, Das also rumored "sell the house" to help Wang Xiaofei pay off the debt! Because Wang Xiaofei business failed, rumors of business failure, layoffs and other news.

Looking back at the Wang family, once the South Beauty scenery is no longer, Wang Xiaofei is not business material, business capacity to be strengthened, all rely on the marketing of the name and flow of the big s.

For example, Wang Xiaofei is not a businessman, he is not a businessman, he is not a businessman, he is a businessman.

For example, Wang Xiaofei launched a tea drink, endorsed by Big S, did not get sparks;

Wang Xiaofei opened a hotel in Taiwan, called S HO TEL, hall walls are placed with Big S photos. Everyone knows this is "Big S's old public hotel". But because of the epidemic swing stop, business is dismal loss.

That's why there is a big S to sell the house to save her husband, netizens speculate that this is also one of the factors of the two marriage.

For the big s family affairs, cut and dried, we as outsiders are not good to just comment. Putting aside the right and wrong of their marriage, let's look back at the original pride of the Wang family, "South Beauty", how to go down the altar? What kind of person is Zhang Lan, Das' mother-in-law? Here on the road reading for you to reveal one by one.

Zhang Lan, a strong woman, she from a little-known "little man" reverse to a successful entrepreneur worth 2.5 billion. It is regrettable that Zhang Lan single-handedly created South Beauty, from the splendor to the end of only 15 years.

Zhang Lan has published an autobiography, "My Nine Lives", in the face of life's great ups and downs, Zhang Lan has never easily give up hope, she has been playing with foreign capital for several years, and will be her own emotions, experience in this book, to the community voice.

1. She went down to the sea to work as a hacker, and returned to China to start her own business

When she was young, Zhang Lan was determined to make a change in her own life, and she came to Canada with determination. Although she had a university degree, it was not easy to find a job abroad.

In desperation, Zhang Lan had to choose to earn money by "working in the dark", once washing dishes in a restaurant and carrying hundreds of pounds of pork.

In 1991, at the age of 34, Zhang Lan returned to her home country with $20,000 saved from her part-time job. Half a year later, she invested 130,000 yuan to open a Sichuan restaurant in Beijing's Dongsi district, called "Alain Restaurant".

Zhang Lan does have a business mind, after 9 years of operation, Zhang Lan completed the original capital accumulation, "Alain Restaurant" was rebranded in 2000, became "South Beauty".

From the very beginning, Zhang Lan positioned South Beauty as a high-end boutique Sichuan restaurant. To be a high-end brand, the location of the store is very important, and it must be near the circle of high-end people.

Zhang Lan hired a designer from the Shanghai Opera House to help design South Beauty's logo, a face. This idea is taken from the Sichuan opera character Liu Zongmin, a general under Li Zicheng, in folklore, there is also an alias called "Wu Cai Shen", the meaning is also auspicious.

In the most important chef above, Zhang Lan also did not less blood money. She invited the chief chef had been a national leader of the private chef, not only their own experienced, but also brought a dozen people chef team. Many of them have become the mainstay of South Beauty.

In April 2000, South Beauty opened its China World Trade Center store, and it was a hit. On the first day, the turnover was close to 20,000 RMB, and the investment cost was recovered in just three months. South Beauty has successfully launched the first shot. By the spring of 2003, South Beauty had opened 11 stores in Beijing.

By 2008, South Beauty had opened more than 30 stores nationwide. That year, Beijing welcomed an international event, the Olympic Games. South Beauty grasped the opportunity, made all-round efforts, and was fortunately selected by the Olympic Organizing Committee as the only Chinese food supplier, making a good appearance in the international community.

This year, Zhang Lan also asked the internationally renowned designer to help her design a splendid "Lan Clubhouse", and took advantage of the Olympic Games to invite all kinds of dignitaries and celebrities to come and visit. The club's ceiling is hung with more than 300 Baroque period paintings, more than 30 VIP rooms are up to 900 meters of huge oil paintings around the division. A crystal cup costs tens of thousands of dollars, a chair 180,000 yuan, a crystal lamp 5 million yuan, all expensive treasures.

Zhang Lan

It can be said that during the Olympic Games, South Beauty and Lan Club made a big splash. Zhang Lan also won the "Beijing Outstanding Citizen Award" that year, and was the only private entrepreneur among the winners. Since then, South Beauty has become even more famous, and when it comes to South Beauty, it is high-end and international.

2. Capital in the game, deep in the whirlpool

In order to expand the scale of South Beauty, but also in order to realize Zhang Lan's dream of going public, Zhang Lan introduced the CDH investment, and signed a "betting agreement".

CDH injected about 200 million yuan into South Beauty and owned 10.526% of its shares. But South Beauty must be listed within four years, that is, by the end of 2012, and if not, Zhang Lan can only redeem her shares "out of her own pocket".

In 2011, Zhang Lan failed in her attempt to list in A-shares, and faced a "wall" in Hong Kong stocks. At the end of 2012, the central government rectified the "three public consumption" and implemented the "eight provisions", which dropped a bomb on the high-end catering industry. The market has taken a sharp turn for the worse, directly affecting South Beauty's IPO in Hong Kong.

Internally, Zhang Lan wanted to give an explanation to CDH; externally, she had to put up with the enormous pressure of public opinion. Under heavy pressure, she made a decision that she regretted, introducing another investment organization, CVC.

In April 2014, CVC acquired 82.7% of the shares of South Beauty, including the 10.5% invested by CDH, leaving only 13.8% in Zhang Lan's hands, and 3.5% of the shares were held by employees. After CVC entered South Beauty, all the board members, including Zhang Lan, quit.

But CVC's design was not just to put out a takeover bid and force South Beauty to sell itself. A year later, as South Beauty's performance continued to decline, there were more and more conflicts between the two sides.

According to Wang Xiaofei on microblogging, on the seventh day of the Chinese New Year in 2015, the CVC side found more than twenty people, to the headquarters of South Beauty to grab the official seal, beat the staff, Zhang Lan rushed back from overseas after hearing the news, and the result was also placed under house arrest.

And in June 2015, the two sides were completely torn apart. Because CVC when the acquisition, out of the 90 million yuan less than the rest of the billions of dollars are from the bank loan money. And the pledge of the loan, is the equity of South Beauty, and, not only their own 82.7%, and Zhang Lan's hand of 13.8% was also it secretly pledged in.

In June, CVC reneged on the bank loan, and the stake in South Beauty was offset to Hong Kong's Bohua Consultants. It was only when the company was taken over that Zhang Lan realized that the equity had been pledged.

Zhang Lan said that CVC's acquisition of the company with a highly leveraged loan was an "empty glove". This European private equity firm maliciously acquires Chinese companies, hollowing out the company after the "evil first accusation", is simply lawless. CVC applied to the Hong Kong court to freeze Zhang Lan's personal property. In March 2019, Zhang Lan was also sentenced to one year's imprisonment by a Hong Kong court for contempt of court.

It's up to the courts to decide which side is right or wrong. But South Beauty's defeat is on the cards.

3. What did Zhang Lan do wrong when South Beauty went from glory to ruin?

For South Beauty, the seeds of crisis seem to have been planted early.

South Beauty has an obvious shortcoming in its business strategy. The stores are concentrated in the vicinity of office buildings where white-collar workers gather, and it is difficult to book a table at noon, and there is insufficient traffic at night, and it has not done a good job of updating the menu and adjusting the dishes.

A friend of mine was particularly unhappy with South Beauty, listening to the name of Zhejiang cuisine, checking the profile of Sichuan cuisine, looking at the logo like Beijing cuisine, the dishes up to see, but also seems to be the Northeast, anyway, let a person puzzled. The lack of refined management, South Beauty's single-store growth has become a big problem.

The lack of single-store growth, what to do? The group will have to rely on opening new stores to achieve growth. However, for a high-end restaurant brand, opening new stores is not so easy. There must be a good location, the need for a certain number of customers to reach the spending power of the customer base, there is a relatively standardized, but without losing the characteristics of the Chinese food dishes. Otherwise it is difficult to put the high-end of this tone to stand.

Originally, in 2010, Zhang Lan planned to open 300 to 500 new stores in 3 to 5 years, the results of the actual pace of store opening is far from doing so fast. And, even with this pace of store opening, it still caused a series of problems.

In 2011, South Beauty had a large number of food safety problems, such as the return of the pot of oil, the dead fish passed off as live fish, and the dishes were only cleaned but not sterilized, and so on, and the negative comments came one after another.

Then again, South Beauty did a very poor job of crisis communication. For example, after the news of the dead fish for live fish came out, it didn't apologize, it didn't appease, it just said that it always pays attention to the quality and safety of food, and that it won't be the kind of phenomenon that happens when dead fish is replaced by live fish.

Zhang Lan's autobiography says that South Beauty introduced a set of information system as early as 2000, which can not only trace the source of food, but also control the production process, and accurately count the ingredients of every day, every meal, and every dish to the gram.

If South Beauty's management is really that strong, then just light up the data, why cover it up? Consumers who are willing to pay a high premium for a restaurant's brand are faced with a controversial food safety issue. I'm afraid that this kind of high-end brand will only make itself more and more worthless.

Lastly, let's look at this positioning: high-end restaurant chain. "High-end" and "chain", seems to be a bit of a contradiction. You want to grasp the high-end consumer groups, this group of people what have not eaten, what have not seen? The crime can be a main high-end South Beauty River, changing the different cities, endless eating to eat? If you want to capture the consumption upgrade of the majority of the middle class, it is also very difficult.