1954, founded in the United States, is one of the top ten brands of fast food chain, a world-famous fast food service group and a certain embodiment of American lifestyle. Mainly selling hamburgers, as well as French fries, fried chicken, soda, ice products, salads, fruits and other fast food.
The phrase "McDonald's is more than just a restaurant" accurately summarizes the management concept of McDonald's Group.
McDonald's: Registration Form of Opening Intention
Brand advantage
1, perfect quality assurance, continuous innovation of high-end products, high customer return rate.
2, the national unified brand, unified retail price, lasting considerable profit space.
Under the agreed conditions, we will provide you with the best after-sales service and guarantee the exclusive brand management right in the agency area.
4. Improve regional protection measures and refuse cross-border circulation.
5. McDonald's headquarters has a comprehensive training mechanism to ensure the soft power of opening stores, so that franchise stores have excellent talents, management and technical strength to ensure competitive advantage.
6. From opening a store to opening a store, the headquarters will present the opening spree, and will provide opening promotion planning services, opening promotion activities assistance, and opening advertising assistance.
7. McDonald's headquarters will conduct on-site site site evaluation, free decoration and design, assist in store layout, assist in purchasing ingredients, assist in debugging equipment, and provide on-site business practice training and guidance.
8. Formulate advertising strategies and choose strong media to place advertisements in a three-dimensional way. Continue to enhance brand awareness, so that the store's sales performance can achieve sustained and steady growth.
9. Join the headquarters to provide long-term and continuous market adjustment, publicity and store promotion guidance for stores. Every quarter, promotional activities will be carried out in a planned way to support promotional items.
10. Franchisees enjoy McDonald's brand use rights, store image, clerk image, professional equipment, publicity materials, management materials and other system products.