If the landlord wants to find someone to join his own brand, he must pay attention to these three big pits and never step on them!

first, invest a lot of money in the early stage?

Many brands that have handled take-away masters have encountered this problem in the early stage. When they decide to be brands at first, they always go directly into the preparatory ceremony of building companies, teams and making promotional films, which leads to the fact that the whole business has not started to get on the right track, and they have already spent excessive energy and financial resources in the early stage.

in fact, the most important preparation we should make in the early stage is to clarify the brand joining model. There are many modes of joining, such as profit mode, marketing mode, negotiation order mode, joining auxiliary tools, etc. Which mode do you want to use to join, how to attract the attention of franchisees, and how to help franchisees make investments?

second, investment managers communicate professionally, but they always fail to talk properly?

I believe many bosses are puzzled. Why do I know how to operate, manage, product and market, but when talking about joining, I always can't catch franchisees and talk about one running away?

This is because your specialty has not captured the franchisee's heart. What you think is the demand is not the real demand of the franchisee.

because the enterprise wants to convince franchisees with professionals, but franchisees often don't understand catering. They just want to invest and make money, and only care about how much money they invest and earn. Therefore, in addition to the professionalism of catering, the brand should also solve: whether the technology is reliable and whether the return on investment cycle is within the acceptable range.

The technology here refers not only to whether the product is delicious, but also to your store operation guidance technology, site selection technology and whether the product can be copied. Only by solving the doubts in the franchisee's mind, the negotiation will naturally develop in a good direction.

third, the joining mode is single?

many brands are used to maintaining a franchise model, and if it is not suitable, it is out of the question. In fact, the essential advantage of the franchise model is the integrated application of resources.

theoretically, there are as many franchisees as there are. Some people have sales advantages, some people have supply chain advantages, and some people have real estate advantages. As long as the basic cooperation mode is determined, they can be flexibly customized.

The landlord can pay attention to these points.