Advantages: Chain restaurants have a certain popularity and can have a group of regular fans.

Disadvantages: The rent of the shop is high, and it is generally used as a place for gathering and socializing, which is not suitable for working meals and single consumption.

with the elimination rate of 71% in the catering industry, these five suggestions will give you a foothold!

so how should the catering boss find a way out when the catering market is occupied by most chains? Can the small market become the main battlefield?

characteristics, small but beautiful

for a small restaurant, it must have its own characteristics, just like a sparrow, although small, it is complete. Restaurants must also turn themselves into sparrows and spend less money to make their own characteristics.

when you open a restaurant, you can find your own store positioning, just like a braised chicken can make a dish

. Consumers go to small restaurants to eat basically to solve the problem of food and clothing, so they don't have to change specialties as often as big restaurants do.

price, cost performance

In terms of pricing, we can do a market research and make a crowd portrait of the groups in the surrounding business district. Ordinary office workers and students will eat in small restaurants, so the price of restaurant dishes can be determined according to the consumption level of these groups.

Try to keep the prices of dishes similar to those of other families as low as possible, while special dishes can increase the prices. In this way, the restaurant can not only attract consumers who are interested in cost performance, but also bring reasonable profits to the store. There will naturally be more customers in the restaurant.

decoration, minimalist style

in the era when the store rent is already high, decoration is also a lot of expenses. So how can the store be more fashionable with less money?

all the tables and chairs in the shop can be obtained through online shopping, and most of them are delivered to your door. You can choose a simple style with high cost performance. Shops can paste wallpaper, using simple retro wallpaper or hanging murals on a white background. Simplicity should reveal a fashionable atmosphere. Most consumers are born in 1981s and 1991s, so it is important to grasp the psychology of users.

efficient, fast and good

for the catering industry, serving speed has always been a special concern for customers. How can a restaurant make a quick and good meal from ordering to serving?

The traditional cooking is very busy during the rush hour, so the speed of serving food is very slow. The advantage of chain catering lies in standardized products and faster meal rate.

When waiting for a meal, a small restaurant allows users to taste some snacks first, help themselves to get them, or prepare some recreational things to pass the waiting time.

the first franchise alumni association wishes you success.

Marketing, invisibly

The marketing of restaurants must not make consumers feel that your marketing intention is too strong. For example, strongly recommend dishes or sell stored value cards in front of consumers. It can let consumers choose automatically, such as launching activities to send drinks when spending more than 111 yuan, buying special dishes to send special drinks, drawing a lottery when spending more than 111 yuan, and so on. Satisfied the curiosity and interest of consumers, and virtually increased the sales of restaurants.