In the process of restaurant chain location, it is necessary to analyze the relevant factors of the selected potential address in detail, which include geographical factors, social factors, cultural factors, economic factors and market factors from a macro perspective. Below I will solve the location factors of the catering industry for you, hoping to help you. The location factors of catering industry are

1. The commercial conditions in different areas of restaurants are different: < P > When restaurants are located, consumers in different areas have different purchasing needs and laws for different commodities, and the factors such as passenger flow scale, purpose, speed, direction, time and composition in each area are also different, and the business environment around chain stores is also different. Therefore, the choice of store location should also refer to the commercial conditions of city type, urban planning, consumer characteristics and so on.

2. The area and structure of food and beverage outlets shall be standardized:

The area and structure of stores in chain enterprises shall be standardized. In this way, on the one hand, we can establish a unified corporate image, on the other hand, we can realize the standardization of management. Moreover, if the fixed pattern is applied to shop design projects such as plane layout, three-dimensional display and equipment installation, the design cost can be reduced.

3. Consider the radiation area of food and beverage outlets:

The purpose of developing food and beverage outlets is to cover a wider geographical scope, occupy the vast market and form a business network. However, the regional scope that chain operation can radiate is always certain. This requires operators to consider the radiation area of chain stores when selecting sites. The main factors affecting the operation of radiation areas are: the types of goods operated by enterprises, the size of shops, traffic conditions, competitors, means of promoting enterprises, and the location of enterprises. Site selection standard of catering industry

1. Choice of business circle: business area or near bustling market, or other well-known market; In front of the shop, five closed traffic grands, greenery higher than 1.8 meters, and wire poles directly facing the door;

2. Target customers: business customers

3. Area: 151-11111 square meters

4. Building requirements: there must be a corresponding parking lot in front of the restaurant, with biochemical treatment devices for sewage discharge and limited discharge channels.

5. Rent bearing: The lower floor is 1.5 yuan (square meters? Days) above, depending on the location, business district to determine the rental price. The rent of the restaurant upstairs is slightly lower.

6. Lease period: 3 years or more. Factors to pay attention to the location of catering industry

1. The influencing factors of catering location mainly include business circle, competitors, transportation, building requirements, area and rent.

2. The most important thing is the shopping district, because the positioning of the shopping district and the restaurant is most closely related to the passenger flow. You just said it was in a commercial plaza, which should belong to a prosperous commercial area with a large passenger flow, but the passenger flow in this aisle berth you visited should be relatively small. And if you want to open a shop in the corridor, it may affect the grade of your shop, and then affect your decoration style and price status. You need to know these situations clearly!

3. Secondly, the competitive relationship. If you are a well-known brand, it is best not to influence the grade in the channel; If you create your own brand or your brand is not well-known, you should try to avoid too many competitors nearby, especially big brand catering units like Haidilao. Opening a restaurant near Haidilao is to die? Although this sentence is extreme, it does have a factual basis. There are also strong and weak competitive relationships, such as the strong competitive relationship between noodle restaurants and noodle restaurants before, and the weak competitive relationship between noodle restaurants and western food, which need specific analysis.

4. The most important building requirement is the floor. Generally speaking, if there is no floor dedicated to catering in the commercial building, the first floor is the best, followed by the second floor and the snack city on the negative floor, which decreases from the third floor;

5. Let's not talk about traffic, area and rent. Everyone understands. In a word, if you want to choose a good site, you must have field trips, and it is best to have qualitative and quantitative analysis of field trip data, so as to make more favorable decisions.