In recent years, with the rapid development of China's social economy, the continuous improvement of residents' consumption level and the improvement of people's requirements for food quality and safety, the number of cold chain logistics enterprises in China is increasing day by day, and the market competition is becoming increasingly fierce. How to get out of their own development path based on the market is the core problem faced by many enterprises. As a leading enterprise in the cold chain logistics industry, Hairong Cold Chain always keeps in mind the enterprise positioning, constantly improves its self-innovation ability, and relies on the advantages of enterprises to form the market core brand efficiency and create a good influence in the process of changing the market and optimizing enterprise transformation.

It is understood that Hairong Cold Chain has been focusing on the research and development, production, sales and service of commercial display cabinets since its establishment, providing customized products for customers. After years of efforts, Hairong Cold Chain has sustained and steady growth in the sales of commercial display cabinets, and has now grown into a highly competitive enterprise in this sub-sector. Among them, Hairong cold chain commercial refrigerated display cabinets have been recognized by well-known customers at home and abroad, including Unilever Group, Nestle, Yili and Mengniu, which have established long-term and stable cooperative relations with Hairong cold chain.

Product positioning is market-oriented, which fully meets the customization needs of customers.

As the terminal sales channel of customers' products, commercial display cabinet products, on the one hand, serve as the storage carrier of goods in low temperature environment, and more importantly, become a platform for Hairong cold chain docking customer image promotion and product display. Hairong cold chain product R&D, the design and sales team can go deep into the market, fully understand the customer's market positioning and sales needs, customize and produce products with their own characteristics for customers, and help customers achieve channel expansion and sales promotion.

Through years of operation, Hairong Cold Chain has cultivated and established a professional product R&D team with rich experience and strong technical force, formed an internal R&D management system with high decision-making efficiency and flexibility, shortened the period from R&D project establishment to mass production of new products, and provided the most powerful guarantee for the continuous innovation of Hairong Cold Chain.

At the same time, in the process of long-term practice and exploration, Hairong Cold Chain has also established a unique professional production management system. The system adopts flexible production line design, which realizes the "mixed" production of various products on one production line, thus ensuring the steady improvement of production efficiency of Hairong cold chain under the premise of product diversification and differentiation. This production management mode is also more flexible, which meets the requirements of downstream customers for suppliers' rapid response ability.

With the rapid development of cold chain logistics industry, the pattern of competition among enterprises has been formed. Facing the future, the person in charge of Hairong Cold Chain also said: "Hairong Cold Chain will adhere to the core development strategy of" specialization "and" differentiation ",continue to base itself on the field of specialized commercial refrigeration equipment, intensively cultivate commercial display cabinets and their extended products, actively explore the global market, and strive to build Hairong Cold Chain into a world-class professional supplier of commercial cold chain equipment."