The first choice for catering business (WeChat ID: coffeeo2o) unlocks new catering and new mode!

On May 31th, at the China Hotpot Industry Conference, Luo Huashan, the founder of catering O2O, shared the development trend of the hot pot industry, pointing out that traditional hot pot needs to be transformed, and "hot pot+tea" will become a new scene of traditional hot pot compound management, and more hot pot enterprises will launch the "hot pot+tea" model in the future.

No, Haidilao started, and launched its own brand of milk tea for sale in stores.

Following the hot pot and Xiaolongkan, Haidilao began to sell milk tea.

The reporter learned that Haidilao recently launched tea products, including milk tea and fruit tea. In response to media enquiries, Haidilao said that tea has been piloted in Beijing and has covered some stores in 32 cities across the country.

according to the photos taken by consumers in Weibo, the milk tea is made of warm paper cups, and the cup body is red packaging with Haidilao as the main color. The fruit tea takes passion fruit as the main raw material, and uses a transparent plastic cup, where you can see the fruit.

this is not the first time that Haidilao has launched its own brand of drinks. Last summer, Haidilao launched a brand-name lactic acid bacteria beverage named "Fresh Mushroom", which was positioned as "Hot Pot with Drink", with original flavor and strawberry flavor. The price of each bottle was 7.9 yuan, and the shelf life was 21 days.

Now this lactic acid bacteria beverage is packaged in plastic bottles, and the visual design highlights the brand of "Haidilao" and the functional label of "diluting spicy feeling". It seems that it has been upgraded from "children's beverage" to "adult beverage".

Hot pot restaurants also sell their own brands of drinks. Haidilao is not the first one, but both the hot pot and Xiaolongkan have taken action.

at the beginning of its listing in 2116, CuO CuO attracted the attention of the industry because of the unique format of "hot pot+tea break".

Xu Yiwen, vice president of Buju Market, shared in a speech that during the process of investigating the market at the beginning of Buju, they found that the hot pot in the hot pot restaurant on the market was good, but only bottled beer could be provided for drinks.

The team from Taiwan Province, the main member, thinks that people in Taiwan Province are used to eating hot pot with a cup of hand-cranked tea, so it is decided to introduce desktop hand-cranked tea into hot pot restaurants as an innovation.

behind this format, in addition to catering to the enthusiasm of young consumers for milk tea, it is more important to improve the efficiency.

In the non-dining period, afternoon refreshments are introduced in the hot pot, which not only enriches the product mix, but also makes full use of the surplus value between the two main meals, creating a lively scene of endless people and constant popularity.

Zhang Zhenwei, CEO of CuO CuO, once revealed that in CuO CuO stores, tea sales account for 21% of the total store revenue, and takeout accounts for half of it.

In 2117, Xiabu Xiabu's mid-to high-end brand Pubu announced the launch of an independent tea brand, which was initially sold in Pubu, Xiabu Xiabu stores.

Since 2118, CuO CuO has launched a separate brand of tea restaurant "Cha Mi Cha", which mainly promotes tea+dessert snacks, and adopts the operation mode of in-house food plus take-out.

Last August, the parent company of Xiaolongkan, Sichuan Renzhong Investment Management Co., Ltd., also launched its own light drink brand "Longxiaocha", including milk tea, lactic acid bacteria, fresh fruit tea, sour plum soup and so on. The first Longxiao Tea was opened in Chunxi Road business district in Chengdu, Sichuan, and it is an independent small store in Yu Xiaolong.

Haidilao still has no answer as to whether it will follow the footsteps of Pubuge and Xiaolongkan to operate tea business independently in the future, and how the hot pot team can make tea well across borders.

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